AGENDA

!  10:00 - Bienvenida y apertura de la sesión

!  10:10 - Conozca cómo conectar con sus clientes de una forma totalmente innovadora con la plataforma Salesforce. Alberto Soria (Account Executive de Salesforce).

!  10:40 - Retos actuales en el sector sanitario y como la transformación digital de los procesos, ayuda a abordarlos. Víctor Alias (Account Manager Omega CRM)

!  11:00 - Coffee Break

!  11:30 - Omega CRM Consulting: Cómo clientes de Omega CRM transforman sus procesos de negocio de una forma innovadora, efectiva y con éxito. Javier Arquelladas (Director Omega CRM)

!  12:30 - Q & A. Coloquio y networking

!  13:00 – Aperitivo con vino

Welcome to the Customer Success Platform for Pharmaceuticals Patient relationships, not records

Alberto Soria López Senior Account Executive Health & Life Science

@AlSoriaL*asoria@salesforce.com*

Forward-Looking Statements

 Statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Together, We’re Building a Path Forward

24K Employees

$ 2.04B FY17Q2 revenue

2011 • 2012 • 2013 2014 • 2015 • 2016

The world’s most innovative companies

“Innovator of the Decade”

2009 • 2010 • 2011 2012 • 2013 • 2014 2014 • 2015 • 2016

September 2016

$ 389B In GDP Impact by 2020

Customer Success Platform in Action for Life Sciences

Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 900+ customers in the healthcare & life sciences industry, randomly selected.  Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce HLS Customers

increase in revenue

+ 21% + 34% increase in agent productivity

increase in marketing ROI

+ 25%

increase in customer satisfaction

+ 37%

+ 41% faster deployment

+ 36% faster decision making

Customer Success Across Healthcare and Life Sciences

Providers

Medical Devices and Diagnostics

Payers

Pharmaceuticals

Health References Iberia

Pharmaceuticals

Patient

Caregiver

Insurer

Med Device

Nurse

Primary Care Physician

Pharmacist

Care Today Is Disconnected

Pharmaceuticals

Caregiver

Insurer

Med Device

Nurse

Pharmacist

We Need to Unify Care Around the Patient

Primary Care Physician

This Requires 1-to-1 Intelligent Engagement

Real-time Biometrics

Clinical Data

Relationship Data

Genomic Data

Demographic Data

Lifestyle Data Predictive care tailored

for the patient

Legacy Systems Aren’t Designed for Engagement

Partners Physician & Patients

Sales

Medical Affairs R&D

Marketing

How do we make intelligent engagement a reality?

Sales Service Marketing Analytics Community Apps Commerce IoT Quip

force.com Heroku

AppExchange

Data Management Platform

CRM Data IoT &

Social Data

Platform

Applications

The Customer Success Platform for Life Sciences

 Five elements of trust Worlds Most Trusted Enterprise Cloud

38% YoY Transaction Growth

99.98% FY16 Availability

9 Global Data Centers

323B Q2 Transactions

4.3B Transactions/Day

Trusted Security

Always on Availability

Performance at Scale

Global Data Centers

Enterprise Compliance

 Enterprise cloud computing The Cloud is the Fastest Path to Success

No Hardware

No Software

Faster ROI

Flexible

Automatic Upgrades

Continuous Improvement

Any Device

API First

Data Portability

Secure

Transparent

Performance at Scale

Subscription Model

Real-time Customizations

AppExchange

Fast Innovative Open Easy Trusted

Trust: Security At Every Level

* Applicable to the Sales Cloud, Service Cloud, Communities, Chatter, database.com, site.com and Force.com. For audits, certification and security information or other services, please see the Trust & Compliance section of help.salesforce.com.

Unmatched Infrastructure-level Security

Unmatched Application-level Security

Firewall SSL Accelerators

Web/App Servers

Load Balancers

Database Servers

Trusted Networks

Authentication Options

Field Level Security

Object Level Security (CRUD)

Audit Trail Object History

Tracking

The Platform Scales with Your Business

Operations Commercial Support Provider Patient

Business analytics

HR automation

Clinical trials

Sales automation

Marketing journeys

Events/KOL management

Call centers

Field service

Field inventory

Education

Onboarding

Care plans

Physician portals

Care team coordination

Adverse effects reporting

Worlds #1 Sales App Just Got Smarter

 Sell smarter with Einstein Predictive Lead Scoring, Opportunity Insights

 Sell the way you want with Lightning Experience, Builder, and Ecosystem

 Sell from anywhere with mobile Salesforce1 and Inbox

 Sell faster from lead to cash Salesforce CPQ

  +29%

+29% revenue increase

“Our reps save time and more accurately target doctors with Salesforce.” Alexei Marcilio, Manager of CRM

Bayer Canada Cuts Costs and Maximizes Selling Time with Salesforce  Mobilized 220 person sales department with Salesforce1

 Collaboration between Sales, Marketing and Research

 Customized reports allow reps to quickly target customers

11 Selling Hours Per Month Gained

Industry: Healthcare Segment: EBU

Worlds #1 Customer Service App Just Got Smarter

 Personalized service with conversations LiveMessage, Lightning Console, Lightning Snap-Ins

 Deliver smarter service with intelligence Einstein for Service, Wave and Communities

 Connect service for all mobile employees Field Service Lightning, IoT Cloud

+29% customer satisfaction

“We’re always a step ahead. Our internal customers, patients, and physicians know they can trust us.”

Genentech Delivers Global Services for Care Providers  Portal provides services for health care providers

 Patient enrollment & tracking

 Medical information support & contact centers

 Corporate giving & grants, with SAP integration for payments

 Raj Harapanahalli, North America Application Services

Worlds #1 Marketing App Just Got Smarter

 Smarter marketing with Einstein Predictive Scoring, Audiences & Customer Journeys

 Integrated digital marketing platform Email, mobile, social, ads, apps, IoT, and web

 Mobile apps for marketers Monitor and manage customer journeys on the go

marketing ROI

+23%

Social community around COPD

5,956 Likes and 376 conversations around Drive4COPD Campaign

Virtual Twitter race with celebrities to drive traffic to the online screener. More than 2.5 Million people did the screening.

Songwriting competition with 150+ entries to increase awareness

Boehringer Ingelheim Builds Disease Awareness and Community

Worlds #1 Community Platform Just Got Smarter

 Connect to business process Platform for embedded files, records & data

 Connect faster Lightning Community Builder & Templates

 Connect smarter Personalized content & recommendations

 Connect Everywhere Rich, branded mobile experiences

Customer satisfaction

+20%

Investigator Portal streamlines clinical trial document management  Global Compliance tools automate corporate and partner operations End to end direct sampling and customer support process Listen and analyze social media data for SkinMedica products using Radian6 

Allergan innovates with Force-first approach

Predictive Analytic Apps for Everyone

 Insights where you work Wave Apps for Sales, Service, Marketing & IT

 Automated discovery of actionable patterns Smart Data Discovery from BeyondCore

 Take action from anywhere on any device Alerts & notifications, Wave for Android & iOS

 Zero to insight in minutes Wave Platform, Data Prep, App Designer & Connectors

faster decision making

+37%

“Now our medical faculty can assist in real

time on case management and our lab scientists have a seat at the table in this changing healthcare landscape.”

Improves medical outcomes and care quality Reduces unnecessary therapeutic and procedure costs Assists physicians to order the right tests, for the right people, at the right time Enables patients and clinicians at the point of decision

TriCore Uses Wave to Create Integrated Medical Platform

-Dr.  Michael J. Crossey, Executive Medical Director, TriCore Reference Labs

Industry: Healthcare & Life Sciences Segment: MM

Worlds #1 Enterprise Cloud Commerce Platform Just Got Smarter

 Comprehensive digital commerce Across web, mobile, social and store

 Mobile-first point-of-sale & store operations Empowering and increasing store personnel effectiveness

 Predictive commerce with Einstein Automate 1-to-1 shopping experiences

 Extensive partner ecosystem >200 Certified Partner Integrations

#1 Platform for the Customer Trailblazer

 Create smarter apps with Einstein PredictionIO & Apache Kafka on Heroku & IoT Cloud

 Build apps fast with clicks or code Admins, Developers, and ISVs trailblazing together

 Connect everyone with mobile apps Mobile apps for customers, partners & employees

faster app dev

+50%

“It’s about your product and about your science. But at the end of the day, if we don’t meet the needs of the customer, then all of the other stuff is irrelevant.” Mike Meadows, Chief Technology Officer

Eli Lilly Puts the Patient First with Salesforce  Unified platform: Lilly develops apps quickly and efficiently, controlling costs and reducing maintenance fees while meeting the needs of the customer and patient

 Complete views of the business: Lilly now has access to data across the company, enabling more predictive insights to best serve the customer

 Application speed and agility: Lilly has accelerated development from ideal to app to 7 weeks with a � reduction in cost

Industry: Life Sciences Segment: EBU

Salesforce Health Cloud

+29%

Complete Patient & Member View Understand the care journey from contact to treatment, wellness, and beyond

Intelligent Care Collaboration Drive relationships at scale with segmentation and customized care plans

Personalized End-to-End Experience Engage patients, members and caregivers on any channel and device

Patient Relationships, not Records

https://youtu.be/5f_PSp1lLIw

A Single Platform for Connecting with Customers  Connect to your customers in a whole new way

Tami Lau CRM Developer

Pharma Product Life Cycle

R&D CLINICAL REGULATORY COMMERCIAL

PHARMACEUTICAL COMPANY

OPERATIONS

ENTERPRISE MANAGEMENT

PAYERS/

FORMULARIES

DISTRIBUTOR / PHARMACY

HEALTH CARE PROVIDER / PHARMACY

PATIENT

Pharma Account Managers work to ensure drugs are covered under plan

Medical Science Liaisons reach out to KOLs to influence. Sales reps sell direct to HCP.

Pharma increasingly engaging with patients through direct marketing and services.

Supply chain and distribution typically outsourced.

Drugs developed

Drugs tested in human trials

Lengthy review process with FDA (or counterpart)

Drugs cleared for sale

Thank Y u

AGENDA

!  10:00 - Bienvenida y apertura de la sesión

!  10:10 - Conozca cómo conectar con sus clientes de una forma totalmente innovadora con la plataforma Salesforce. Alberto Soria (Account Executive de Salesforce).

!  10:40 - Retos actuales en el sector sanitario y como la transformación digital de los procesos, ayuda a abordarlos. Víctor Alias (Account Manager Omega CRM)

!  11:00 - Coffee Break

!  11:30 - Omega CRM Consulting: Cómo clientes de Omega CRM transforman sus procesos de negocio de una forma innovadora, efectiva y con éxito. Javier Arquelladas (Director Omega CRM)

!  12:30 - Q & A. Coloquio y networking

!  13:00 – Aperitivo con vino