PowerPoint Presentation

Kostja Klabjan CEO, founder

www.roispresso.cominfo@roispresso.comHealthy Artisan Tea with the Barista Touch

HEALTHY ARTISAN TEA WITH A BARISTA TOUCH

What is the main difference between tea and coffee?

Most popular drink in the coffee shop is coffee - At Home is Tea, Whay?

- Just the coffee has the baristas touch!

- Just the coffee has seen real innovations in the last 20y

Could the coffee have had such global market boom without the benefits from the barista touch?

Market overview Now is the time for a tea with the barista touch!

Tea is undervalued The consumer feels reluctant to pay 2 for a cup of tea. Since the drinks are hand-crafted by the barista, the consumer is prepared to pay a premium price 3,5

Tea is undervalued accounting for 29% of a global market beverage volume tea commands only 13% of value

Innovative way

Current tea preparation routine for many young people is boring

The consumers are searching for an innovative way to consume healthier drinks

Health and wellness HOT drinks

The health benefit associated with the tea are well documentedHow important to you is drinking healthy?People are concerned with what they are drinking like never beforeTrend is also in reducing caffeinated drinks

Making tea more interesting

Starbucks has already come to such conclusions Major brands like Starbucks are looking to introduce a variations on their traditional teas

To find a new source of revenue To drive new trends

Welcome to ROIBESSO

Roibesso bridges gap in the market offering an artisan tea that is prepared by the baristas in a different style, similar to Cappuccino, LatteWe are going to elevate the tea experience in the same way Starbucks did for coffee

We are going to reinvent tea

Create an opportunity for a new source of revenue

Healthy Artisian Tea Blends SignatureDetoxsNatureBoostRelaxsCool MintCalm ChamomileAll those 6 blends could be enjoyed in a style of Cappuccino, Latte ... even Ice Tea

How it Works

Patent tea handle No new hardware is required

The tea is prepared using a professional coffee machine

Testimonial

Kristina was a real high flyer at work before maternity now taken a career break to have a baby, and doing a bit of freelancing on the side to keep her brain goingShe has time to relax or meet friends in coffee shops on a daily basisHer husband is a banker (or lawyer) in the cityShe is clever, quite opinionated and well readShe likes to read up on health and wellbeing matters; and in fact likes to be seen as the authority on such matters to her friendsStyle is important to her (she reads Vogue and Tatler as a treat) and she is up to date with trends (without being overly fashionable)She swims a couple of times a week and does yoga to yoga almost daily

She reads: Vogue, Tatler, Sunday Times and Stylist but actually not that many health magazines. Her wellness knowledge comes from blogsShe shops: Waitrose, Wholefood, john Lewis,Her coffee shop of choice: Pret, her local independent and Le Pain Quotidien, but she often has to go to Costa when friends choose itShe frequents: Yoga studio, Gym (specifically David Lloyd, Virgin or Nuffield)She follows: only clever celebrities who promote a healthy lifestyle (ie Rosie Huntington-Whiteley)Our core Roibesso target customerOverview: Kristina is an educated, 32 year old woman who has taken a career break from her senior role to have two children. She still does some freelance work to keep her brain active, but enjoys her time with the children, keeping fit and cooking healthily.Socio-demographicFemale32 years oldLives in the City Suburbs (Richmond)Married with one pre-school child, and another is on the wayA-B demographicTaste is keyKnowing about a new trend is appealing (especially being a thought-leader amongst friends)Loves the barista / coffee shop indulgence and experience of coffee-shop coffeeHealth benefits are appealing especially if it is not at the expense of tasteShe hates being ripped off paying 3 for a tea-bag!Their distinguishing characteristicsYour key customer insights drivers and painTheir media consumption and influencesPost an image here

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Market overview Tea/herbal teas are in triple digit growth in the wealthy coffee-drinking regions

Growth in hot drinks being driven by increased awareness of wide range of tea

The global hot drinks market (home & stores) sales in excess of 138bn in 2014

The global Hot Drinks increased by 7% in value 2014

USA Addressable Market

World leading coffee shop market USCoffee shop market exceeds 500.000 outlets250 hot drinks beverage per day are sold in coffee shops

Distribution PartnersThe success of the trials shows that the product is well received by the market and that now is the right time for a tea

We have been trialing

Home/Office Tea prepared in home/office machine is a new trendThe business is considering the launch of the Home and Office.Single ServeEarned $100 Million

USA - PODS homes Market 15%

RTD/Retail

Home/office This mimics the path of coffee undertook 30 years ago

Horeca

Versatility to drive future expansion

Patented Roispresso Handle

Unique handcrafted tea blends

Recognized protected brand

First to New Market Category

Barriers to Competition

Kostja Klabjan CEO

Our Team Jan Neubauer

Worked on the Starbuck's brand, and launch of the RTD

Paddy WillisCo-founder fast-growth organic food business (Plum Baby AdvisorsManagement

Christina Richardson

Marketing SpecialistWorked for Nestle, Britvi At the age of 24, Kostja started his own food and beverage business

Kostja sold his Slovenian distribution company in 2012

Possible acquisition targets

ROI Strategy

Costa Coffee bought in 2011 for 59.5m Coffee Nation

Hediard and Fauchon tea recently bought Illy

Typical beverage industry multiples 2/3x sales There has been considerable early interest from Tata, Nestle and Unilever.

Healthy Artisan Tea with the Barista Touch Kostja Klabjan CEO, founder

www.roispresso.cominfo@roispresso.com