RevoSport - Presentation r1-1

a brandactivationcompany

A BRANDING ACTIVATION COMPANY

who we are

PT Footbal Momentum is a newly launched

Brand Activation company, operating

under the umbrella of ‘Sports Revolution’

and REVOSPORT branding.

Already operating in Malaysia, the

company has expanded its operations into

Indonesia to provide a comprehensive

range of innovative Football based

customer engagements and activation

solutions for clients using International and

Local football assets as the marketing

platform.

o World Football Legends

o INDONESIA SUPER LEAGUE / DIVISI

UTAMA

o LIDI Competition (Liga Desa Indonesia)

o Licensing and endorsements (Image

Rights)

o Merchandising

o Road-show and on ground Activation

Programs

o Sports memorabilia and signed

merchandise

o Grass Roots Training

o Sports based international Travel

Packages


Football Legends events can be as large as a made for TV tournament featuring famous

players from all the top European clubs – formats include 6 a side indoor tournament ;

the new 20/20 concept with 11 a side teams playing 20 minutes each way, both

providing up to 3 hours of content, and the traditional 11 a side stadium based match-

ups. In recent years the events have grown reaching over 300 million homes/ 1.2 billion

viewers per event via Local and Global Television.

Or as intimate as very exclusive ‘dinners’ with key clients or customers for acquisition or

retention as well as ‘meet and Greet’ appearance for wider consumer engagement.

As part of Brand activation strategies, any of these events / Football Legend personal

appearances or image rights my be appropriate.

football legends


football legends


brand activation

STADIUM EXPERIENCE

ASIA’S LARGEST SCREEN

Sports Revolution has experience of successf

ully hosting football viewing parties, and can t

ailor the event to suit your activation needs an

d

requirements.

With our many pro active football skills tests,

games, Football Legend personal appearance

s you can pick and choose exactly what you

want to go into your event to deliver a succes

sful and memorable viewing party and custom

er

engagement event.


Product purchase oriented roadshows in Shopping complex and

Universities etc, are a great way to get consumers to participate and

engage with YOUR brand.

brand activationROADSHOW


LATEST FOOTBALL SIMULATORS BRING

THE BEAUTIFUL GAME AND THE BRAND

TO LIFE FOR THE CONSUMER.

Everyone participates in the

REVOSPORT GoalStriker Experience’

even the Football legends, but not

everyone can win the fantastic prizes on

offer.

Present a ‘proof of purchase’ and then

win that fantastic prize you’ve always

wanted, a trip to Old Trafford, meet a

World Football Legend or a fabulous

signed piece of football memorabilia.

brand activationROADSHOW


REVOSPORT have many compelling Football Skill tests that engage

and immerse consumers in the Brand experience through product

purchase based competitions

brand activationCONSUMER ENGAGEMENT


brand activation

TRAVEL PACKAGES

REVOSPORT provides travel solutions to

brands and consumers. For many fans, a trip to

an EPL ground and game is a once in a lifetime

opportunity, and by offering high quality

packages, REVOSPORT allows brands to have

the chance to give away great prizes whilst also

satisfying the demands of individuals in an ever

changing and more transient society.

With Trips to World Cup, Premier League and

most sporting events find out how we can

create some fantastic competitions for your

brand.


brand activation

Perfect for prizes, signed jerseys and memorabilia are also available for

consumers and competition winners. Each signed jersey is shipped direct

from source and comes with EPL badges and certificate of Authenticity.

REVOSPORT can provide merchandise from many star players in the EPL

and around Europe!

SIGNED MERCHANDISE

activationcompany

a brand


plan your brandWHAT IS YOUR BRAND?


BASRI

Source : Badan Sepakbola Rakyat Indonesia 2014

REACHING OVER 100,000 VILLAGES NATIONWIDE


FROM KAMPOENG TO SENAYANTeams compete from Kampong to Kapmpong, up

through the various levels of local, city, county and

then Provincial finals to decide who plays at GBK

National stadium Senayan.

IMPLICATIONFootball and its side activities has become push factor

and stimulus for consumers to buy related products.

all to winone prestigioustrophy


FOOTBALL

The National team

may not of achieved

international rank,

but football still the

Largest participation

and viewership of any

other sports in the

country.BASKETBALL

2nd Best in South-East

Asia. Fan base is not

as wide as Football or

Volley ball, and

Badminton but is

growing.

VOLLEY BALL

Our national team

has no worldwide

achievement here but

has relatively wider

fan base than

Basketball.

BADMINTON

Very large fan

base/enthusiast but,

still does not come

close to football.

despite having a big

international

exposure &

achievements.

“Football is by far the the most popular sport in Indonesia.

According to the Nielsen research, 54% of Indonesians

identified themselves as “a football fan”, the highest

percentation in Asia Pasific. The second highest percentage

worldwide, behind Brazil”

STEVE MITCHELL

Managing Director Nielsen Consumers

(Source: mix.co.id)

54% INDONESIANS ARE FOOTBALL FANATICS


Belonging

Frustration

Anticipation

EuphoriaAspiration

Excitement

Nostalgia

CHARACTER OF FANS

Fans

Sponsor &

Partners

Media &

Merchandise

From

Kampong

pitches

to

Stadiums

Teams

Players

COMBINING ALL VARIOUS RESOURCES TO

REACH OUR CLIENTS GOAL

SETTING UP OBJECTIVE BY

UNDERSTANDING THE CHARACTER OF THE

FANS

UNDERSTANDING THE

FANS TO REACH

OBJECTIVES THROUGH

VARIOUS RESOURCES


what makes LIDISUCH A GOOD OPPORTUNITY


LEVEL 1

Kecamatan

1 Feb – Mar 2014,

Played in local Kampung

leagues all across

Indonesia.

132 Matches x 4,592

Kecamatan

Total Matches

606,144

GRAND FINAL

20th Dec 2014

3rd Place :

Lost PF-1 vs Lost PF-2

Grand Final :

Winner PF-1 vs Winner

PF-2

Total: 2 Matches

LEVEL 2

Kabubatan

apl – jun 2014

24 matches x462

Kabubatan /Kota

Total Matches 11,088

LEVEL 3

Provincials

Jun- August

12 clubs per Kabubaten

462 Kabubaten/Kota

Total Matches

5,544

PROVINCIAL FINALS

Nov 28-Dec 14th

1 Province: 8 cities

Similar to the World cup

format with games

played in groups of 4

across 8 cities in Jawa

Barat

2014 to be held in

Cirebon Kota

Majelenka

Bekasi

Karawang

Total: 52 Matches

LIDI SEASON 2014

COMPETITION FORMAT

maximize brand engagementFROM KAMPOENG TO SENAYAN


LIDI 2015

MARKETING

SPECTRUM

LIDI TITLE SPONSORSHI

P (Naming Rights)

LIDI PARTNERS

LIDI SPONSORS

(Type/Category)

LICENSING PROGRAM

OPPORTINUTY

1. LIDI 2015 TITLE SPONSORSHIP

Highly exclusive marketing assets,

The highest level sponsorship spectrum.

4-layer competition cycle/season,

exclusive for SINGLE: NAMING RIGHTS

Sponsorship.

2. LIDI 2015 PARTNERS

Exclusive marketing assets.

Next highest sponsorship level.

Only limited partners available.

4. LIDI 2015 SPONSORS

For National Reach, available for

max 8 sponsors

3. LICENSING OPPORTUNITIES

For range of products that helps/support/promote

the competition &/or contribute to the

fan/community experience

– (fan engagement, creativity, innovation, superior

quality)

SPONSORSHIP/PARTNER OPPORTUNITIESMARKETING SPECTRUM


1. LIDI TITLETITLE SPONSORSHIP PROGRAM

1. NAMING RIGHTS

SINGLE highly

exclusive Brand

association with the

competition that

attaches sponsor to

all aspect of its visual

promotions collateral.

2. LOGO EVENT

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND

on all promotions

collateral.

3. A-BOARD

Most Exclusive and

most frequent

appearance of Brand

logo on the best

sports promotion

space in the field &

during match.

4. PRESS

CONFRENCE

Exposure of

competition mark with

Sponsor on all press

conference, special

events and

conference backdrops



5. PLYERS JERSEY

Sponsor Brand with

competition mark

exclusively exposed

on ALL Players

Jersey at all LIDI

related matches.

6. REFEREES

JERSEY

Sponsor Brand

competition mark

exclusively exposed

on ALL Referees

Jersey at all LIDI

games

7. KAMPOENG….TO

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND

from grass roots …

8. WEB BANNER

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND on

all online and mobile

inventory



9. STADIUM BRANDING

TO Usage of

EVENT LOGO(Competition Mark)

with SPONSOR/BRAND on all

promotions collateral @GBK


2. LIDI PARTNERSOFFICIAL PARTNERS - CATEGORIES(Title and co-sponsor get automatic exclusive partner status)

BEVERAGE/

SOFT DRINKMINERAL WATER SNACKSENERGY DRINK

MOTORBIKE AUTOMOTIVE/CARBANKS MEDIA PLATFORM


2. LIDI PARTNERSOFFICIAL PARTNERS - CATEGORIES(Title and co-sponsor get automatic exclusive partner status)

INSURANCE TELECOMMUNICATIONTIME KEEPERGAME PUBLISHER

HOTELSPORT APPAREL CARRIER


2. LIDI PARTNERSOFFICIAL PARTNERS - PROGRAM

OFFICIAL LOGOCOMPETITION

AWARDSPECIAL EVENT MERCHANDISE

YOUTH

COACHING

EDUCATION

OUTREACH

PAYMENT

CARD

OFFICIAL

BALLPULSA


3. LIDI LICENSINGOFFICIAL LICENSING PROGRAM

Licensing opportunities for range of

products that helps/support/promote


fan/community experience’

– (fan engagement, creativity,

innovation, superior

quality)


3. LIDI SPONSOROFFICIAL SPONSOR PROGRAM

‘MOSQUITO’ / DENGUE / health

education while you support your local

team.

Best LIDI Junior Soccer Team, to have a

complete day coaching session with EPL

Football Legend and Enjoy Best skills &

tricks with complete game plan strategy to

be a winning Team!

VIP TICKETS to LIDI GRAND FINALS FOR

100 LUCKY WINNERS

Get the chance to WIN VIP TICKETS for

your family and friends and witness the

LIDI Final at GBK. Travel and

accommodation included.

KAMPOENG ENGAGEMENT

COACHING SESSIONS

WIN VIP TICKETS


LIDI NATIONAL FINALS

Qualification : 28 Nov - 02 Dec 2014

8 Cities in West Java, the cities are :

Majalengka, Kuningan, Cirebon Kota, Cirebon Kabupaten,

Subang, Karawang, Bekasi/Tambun, Purwakarta.

Round of 16 : 04 Dec - 07 Dec 2014

4 Cities (To Be Confirmed)

Quarter Final : 09 Dec 2014

2 Cities (To Be Confirmed)

Semi Final : 11 December 2014

1 City (To Be Confirmed)

Final : 13 December 2014

GBK Senayan, Jakarta

Date set for the BASRI/LIDI Conference is around

November 2014

Grand Final at GBK on 13 December 2014

The format is 3 & 4th and 1st & 2nd

sponsorship/partnership opportunityLIDI NATIONAL FINALS AND GRAND FINAL AT GBK


LIDI 2014

FINALS

MARKETING

SPECTRUM

LIDI TITLE SPONSORSHI

P (Naming Rights)

LIDI PARTNERS

LIDI SPONSORS

(Type/Category)

LICENSING PROGRAM

OPPORTINUTY

1. LIDI FINALS TITLE SPONSORSHIP





Sponsorship.

2. LIDI 2014 FINALS PARTNERS




4. LIDI 2014 FINALS C0-SPONSORS

For extensive coverage and reach,

including Press conference and LIDI

Seminar coverage. Preferential rates

for 2015 competition.






quality)

SPONSORSHIP/PARTNER OPPORTUNITIESMARKETING SPECTRUM FOR LIDI 2014 NATIONAL FINALS AND GRAND FINAL


LIDI 2014

FINALS

MARKETING

SPECTRUM

LIDI TITLE SPONSORSHIP

USD 50,000

LIDI PARTNERS

USD 25,000

LIDI SPONSORS

USD 20,000

LICENSING PROGRAM

OPPORTINUTY

1. LIDI FINALS TITLE SPONSORSHIP





Sponsorship.

2. LIDI 2014 FINALS PARTNERS




4. LIDI 2014 FINALS C0-SPONSORS

For extensive coverage and reach,

including Press conference and LIDI

Seminar coverage. Preferential rates

for 2015 competition.






quality)

SPONSORSHIP/PARTNER OPPORTUNITIESRATE CARD FOR LIDI 2014 NATIONAL FINALS AND GRAND FINAL


LIDI FINALS PRES CONFERENCE (NOV 25, 2014)OFFICIAL LIDI FINALS AND PARTNER LAUNCH WITH

GIANFRANCO ZOLA AND DENNIS WISE

Major Press conference being held at

Galora Bung Karno stadium: Word

Football legend and Chelsea FC’s all

time #1 Legend Gianfranco Zola and

also Chelsea and England legend

Dennis Wise will be hosting the LIDI

2014 Finals launch to the Nations

Media on 25th November.

As well as introducing details about

the Finals and ALL of the new

sponsors and partner programs will

also be Introduced and given significant visibility. A youth coaching session will also be taken by

Mr Zola and Wise.



1. NAMING RIGHTS

SINGLE highly

exclusive Brand

association with the

competition that

attaches sponsor to

all aspect of its visual

promotions collateral.

2. LOGO EVENT

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND

on all promotions

collateral.

3. A-BOARD

Most Exclusive and

most frequent

appearance of Brand

logo on the best

sports promotion

space in the field &

during match.

4. PRESS

CONFRENCE

Exposure of

competition mark with

Sponsor on all press

conference, special

events and

conference backdrops



5. PLYERS JERSEY

Sponsor Brand with

competition mark

exclusively exposed

on ALL Players

Jersey at all LIDI

related matches.

6. STADIUM BRANDING

Sponsor Brand

competition mark

exclusively exposed on

ALL Referees Jersey at

all LIDI games

7. KAMPOENG….TO

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND

from grass roots …

8. ALL

COLLATERALS

Usage of EVENT

LOGO (Competition

Mark) with

SPONSOR/BRAND on

all online and mobile

inventory


2. LIDI PARTNERSOFFICIAL PARTNERS – PROGRAM FOR THE NATIONAL AND GRAND FINAL

OFFICIAL LOGOCOMPETITION

AWARDSPECIAL EVENT MERCHANDISE

YOUTH

COACHING

EDUCATION

OUTREACHPULSA


3. LIDI SPONSOROFFICIAL SPONSOR PROGRAM AND PARTNER PROGRAMS

FOR FINALS AND GRAND FINAL

‘MOSQUITO’ / DENGUE / health

education while you support your local

team.

Best LIDI Junior Soccer Team, to have a

complete day coaching session with EPL

Football Legend and Enjoy Best skills &

tricks with complete game plan strategy to

be a winning Team!

VIP TICKETS to LIDI GRAND FINALS FOR

100 LUCKY WINNERS

Get the chance to WIN VIP TICKETS for

your family and friends and witness the

LIDI Final at GBK. Travel and

accommodation included.

KAMPOENG ENGAGEMENT

COACHING SESSIONS

WIN VIP TICKETS

THANK YOU - 2014

RevoSport - Presentation r1-1

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