Rebranding Alagio
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Transcript of Rebranding Alagio
ALAGIOprofessional haircare
Hayley MartellMaryland Institute College of Art, 2013
r e b r a n d i n g
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contents
orginial packaging
comparing Alargio to other products
concept sketches
inspiration board
logo sketches
typeface study
final packaging design
application
brand extension: t-shirt
brand extension: motorcycle helmet
orginal packaging 01
comparing Alagio to other products 02
concept sketches
Exsisting Brand Values:trendysophisticatedunisexclassyexpensive air without actuallybeing expensive
New Brand Values:edgy, still classyunisexmore approachable, but keep the exclusive trend setter attitude
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who is this product for?young trendy professionals
inspiration board 04
logo sketches 05
typeface study 06
ALAGIO skia regular
ALAGIO Trebuchet MS
ALAGIO Thonburi
ALAGIO Tw Cen MT
ALAGIO Optima
ALAGIO Mr Eaves San OT
ALAGIO Maple
ALAGIO Lucida Sans
ALAGIO Lithos Pro
ALAGIO Helvetica Neue Ultralight
ALAGIO Helvetica Neue Light
ALAGIO Eurostle
ALAGIO EurekaSansOT
ALAGIO Corbel
ALAGIO Candara
ALAGIO Bryant Light
ALAGIO Bryant Regular
ALAGIO Bank Gothic Light
final type choice
Bryant
RegularABCDEFGHIJKLMNOPQRSTUVWXYZ
LightABCDEFGHIJKLMNOPQRSTUVWXYZ
Bank Gothic
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
final packaging design 07
application 08
brand extension: t-shirts 09
brand extension: motorcycle helmet 10