RAL Presentation

8/4/2019 RAL Presentation

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One of Indias leading FMCG & ConsumerAppliances Company


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About Us

RAL is one of Indias largest MarketingCompany of FMCG, Solar & ConsumerAppliances range of products.

Started in the year 1973. Currently we are into 4 categories of

different brands:

CATEGORIES BRAND IN COLLABORATION WITH

Portable Energy NIPPO Matsushita, Japan

Solar & Consumer Appliances MITVA Own Brand

Personal Grooming GLIDE American Safety Razor, USA

Mother & Infant Care NUBY & PURPLE TURTLE For Nuby - Luv N' Care, USA


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Mr.Rajendra PrasadKhaitan is thefounder of RAL.

He is also the JointManaging Director ofNBCL.

He has beenawarded the'Electronics Man of

the Year 2002' award

Our

Founder


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VISION

To set new benchmarks in the FMCG / Consumer Appliancesindustry, by offering world class products at affordable prices.


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MISSION

To build reputed products / brands in the Indian sub-continent byoffering the best quality product, at best prices, with deep

distribution, service / marketing support and overall value in allthe segments that we represent.


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WE PROMISE

TRUST OUR EXPERIENCE

35 years of building products, brands in India and SAARC countriesto keep pace with changes in consumers lives.


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TRUST we have earned

of people in India for the past 3.5decades.

providing quality products at affordable

prices. built brands like NIPPO, one of the market

leaders in the Dry Cell markets in India.

Market Share 32%. built brands like Nuby (Luv n Care) one of

the market leaders in Infant feeding in

India. Market Share 25%.


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Our Strength

Collaboration with International Brands -Matsushita (Japan), American SafetyRazors (USA), LuvnCare (USA).

Reach - more than 10 Lakh Retail Outletscovered through 3000 distributors across

the country, covering the smallest villagegrocery shops to Mega Lifestyle Chains andHyper Markets in Metros.

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In building successful brands like Nippo,Nuby, Glide and now MITVA.

Catering to diverse product categories likePortable Energy, Personal Grooming andInfant Care Products.

Catering to diverse formats ranging fromKirana outlets, Pharmacies, Modern trade,

CSD and other Institutional Trade to

Experience


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Business verticals

Portable Energy

Personal Grooming

Infant Care

Solar Products &Consumer Appliances


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BUSINESS VERTICALS

* Please click on any TAB to directly go to the respective slide.


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NIPPO Batteries, today is a household name in India.

First Indian dry battery company to have been certified with the ISO 9001 andISO 14000 International Standards for Quality.

NIPPO batteries is a BSE listed company with an annual turnover of Rs.350 cr. &Net profit of 25 cr. in 2009 - 10. and planning for 20% growth Next FY.

NIPPO is second largest dry battery, torch and other portable energy player inIndia with 32% market share.

It is a name that stands for quality, consistency, safety and value for money.


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Under MITVA we are entering the solar &consumer appliances market to tap intothis new segment which is growing

explosively.

MITVA means friend, companion, guide,

mitr, dost, saathi, sakha, bandhu, etc.

Gradually a host of new solar as well as

consumer appliances products such as


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Glide has established itself as a strongbrand in the Personal Grooming productcategories for 7 Years.

Today, Glide enjoys a 5% market share inthe disposables.

20% market share in the organized retailsector of India.


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Nuby, Worlds No. 1 infant care feedingand teething company has a presence in155 countries.

With R&D being the major focus andconsidered as responsibility towards

mother and child with 18 patents toendorse.

RAL has concerted its efforts on


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With its in-house brand PURPLE TURTLEdesigned to address infant care & babyfeeding needs across the lower end price

points across India.

RAL has been able to provide a

quality alternative, in infant care,especially in bottles, nipples and wetwipes at very competitive prices to catermass market in rural,semi urban India.


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BUSINESS PARTNERS


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Portable Energy

Infant Care

Business partners

Personal Grooming


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NIPPO was started in collaboration withMatsushita for manufacturing anddistribution of dry cell batteries and

torches under the brand name NIPPO.

Worlds largest electronic manufacturers,

Matsushita has over 600 companies underit.

The company manufactures and markets

National Panasonic Matsushita Electric Works


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ASR (American Safety Razors) has beenactive for 134 years in manufacturing,marketing and distribution of personal

care products.

ASR deals in wet shaving razors, bladed

hand tools, special industrial blades,medical scalpels, razors and blades with aturnover of $ 350 million dollars

American Safety Razor Company


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Luv n Care has been into manufacturingand selling of products (under the brandname 'Nuby') of outstanding value and

exceptional quality for almost fourdecades now.

The company exports its products to 155countries and generates 50% of its revenuefrom exports alone.

Luv n Care


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Our Presence


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Reaches more than 10 Lakh Retail &Wholesale outlets across the country.

Reach ranges from small grocery shops tolarge format and multi-outlet chains.

Extensive representation and warehousefacilities, in every state of India.

Distribution to SAARC countries including

Extensive Reach


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RAL Delivery Vans


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RAL Mela Vans


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Approx 50 Global and local retail formatspresent, out of which, 10 retail formatshave national presence, rest are regional.

RAL is registered and selling in all Retailformats PAN India.

Approx 2000 stores carry and display RALrange of products.

RAL in Modern Retail


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Partnering Growth Global Chains


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Partnering Growth India Chains


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EVENTFUL RAL


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Initiative at Trade Exposition

IITF


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RAL Rural Activity (HAAT Activation)


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RAL Rural Activity (HAAT Activation)


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Razor promotional activity


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Puja Parikrama in West Bengal


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Stockiest Meet


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Nippo sponsoring fashion show


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Exhibition Ganga Sagar Fair in WB


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NIPPO Model Shop


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Exhibition Glide at display


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Display of Glide at Big Bazaar

30 % Shelf Space inModern Format


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Display of Glide at a Modern Store


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Exhibition Nuby at Display


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Nuby Display Stand


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Branding of Nuby


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RAL in Media


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"NIPPO LED Torch TVC Ad"


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NIPPO TVC POSTER &DANGLERS


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Press ad


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RAL in Media

Honble Finance Minister of Indiapresenting Award toMr.R.P Khaitan, Our Chairman

Minister of State (Comm. & IT) givingaway Award to Mr.R.P Khaitan , OurChairman


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Our Executive Director, Ms.Nidhi Modi beingpresented the M&B Award for Nuby, as thebest Feeding Accessories Brand for Infants.


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Our Executive Director, Ms.Nidhi Modi in a discussion onNDTV Channel.

NIPPO Push Up Advertisementon NEO Channel during ASIACUP 2010


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RAL in Media


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RAL in Media

Mr. Kartik Raina, Director giving interview to media duringMITVA Launch at PATNA


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Our Executive Director, Ms.Nidhi Modi being

nominated as one of the Indias 15 coolestyoung entrepreneurs by India Today Group.


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Press Releases

RAL in Media


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RAL in Media

Press Releases


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Press Ad


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www.radiohms.com

Contact us : 1800 1038 222 / 011 - 40 500

800

Email us at : [email protected]
http://www.radiohms.com/http://www.radiohms.com/

RAL Presentation

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