¿QUIENES SOMOS ?

Somos una compañía especializada en ofrecer servicios de marketing en el entorno marítimo para armadores, anunciantes y agencias, formada por expertos en comunicación y publicidad con conocimientos de la industria marítima.

BENEFICIOS PARA ARMADORES

- La complejidad del mercado marítimo hace imprescindible un conocimiento profesional del sector sumado a un conocimiento en profundidad del mercado publicitario y de la comunicación.

- SMS ofrece a los armadores toda la experiencia ganada en el sector publicitario aplicada al sector marítimo.

¿QUÉ OFRECEMOS?

1) En estrecha colaboración con los armadores de

cruceros, SMS, ofrece a los anunciantes la posibilidad de utilizar los cruceros y buques como soporte en sus planes de marketing y realizar todo tipo de acciones de comunicación para incrementar sus ventas.

2) Para los armadores, SMS ofrece toda su experiencia como consultora estratégica de comunicación,

desarrollando campañas publicitarias y de promoción, así como la ejecución de la producción gráfica y audiovisual.

BENEFICIOS PARA ANUNCIANTES

Advertisers are demanding new media opportunities to reach their targets. The cruise industry, through 300, ships is reaching more than 13 million people.The conditions offered by a cruise is unique in the advertising industry.

• You have a captive target, in most of the cases for 3 to 7 days, ideally positioned to receive messages in a relax atmosphere.

• You can reach all members of the family• You can interact with them and obtain valuable data.• You can also make consumer segmentation trough the price of the cabins

and the cost and type of the cruise destination.• You can impact the target on board through different support activities.

En España embarcan anualmente más de medio millón de pasajeros para realizar un crucero y recibe en sus puertos mas de seis millones de cruceristas.

Un crucero tiene una capacidad media de unos 4.500 individuos mensuales con los que el anunciante podrá interactuar.

SERVICIO PARA ANUNCIANTES Y AGENCIAS

- Publicidad a bordo y en terminales de pasajeros.

- Eventos a bordo.- Acciones de marketing mobile.- Sampling con el pasaje.- Reuniones de ventas con el pasaje.- Fiestas y viajes temáticos.- Viajes de incentivo. Team building.

THE ADVERTISING ON BOARD

Travel Incentives.

The incentive is a way to integrate, motivate and engage the objectives of the company to the employee is being referred to lately as one of the best weapons in the HR department.

Tailor made presentations should to be prepared for Human Resources managers.

THE ADVERTISING ON BOARD

MEETINGS WITH PASSENGERS

Advertiser use groups to sell their products, especially when they need to explain in depth about its benefits.

25 person conference rooms can be rented for that purpose having daily meetings which allow passengers the opportunity to learn about interesting new products in a relaxed atmosphere..

For instance, Nestlé launch a new chocolate and, through videos, explain the history of chocolate and offer product trials. Or a bank card company explains in depth why they should join them. A publishing company might invite authors to read extracts from their new books.

THE ADVERTISING ON BOARD

SAMPLING

Sampling is a growing practice amongst advertisers.

A cruise is the perfect place to try the product at all levels.

You can interact with the product in an exceptional relaxed situation.

A captain’s welcome pack can be created where the passenger receivesproduct samples like soft drinks, cosmetics, snacks, magazines, coupons, etc

THE ADVERTISING ON BOARD

MOBILE ACTIVITIES

We can create different alternatives through passengers phones creating, for instance, on board clubs so they can know the passengers with same hobby (cards, sailing, travel, reading, etc.) and make specific meetings with them.

Events & Activities

Events

Events & Activities

EL MERCADO DE CRUCEROS

• Between 1995 and 2005 demand for cruising worldwide more than doubled from 5.7 million to 14.4 million passengers.

• Over the same period the number of Europeans taking cruise holidays around the world more than trebled from 1 million in 1995, and in 2006 it reached 3.4 million Europeans.

• Europeans now account for 23% of cruise passengers worldwide, compared with just 19% 10 years ago. In 2007, 4.0 million passengers took a cruise.

• In 2007 the most popular country for cruise ports of call in Europe was Italy with 8.0 million passengers. Spanish ports, including the Canary Islands, are the second most popular welcoming 5.0 million cruise passengers. Greece with 2.5 million welcomed the third largest number of cruise visitors in Europe.

• During 2007 Spain received 3.547 cruise ships (14%more vs 2006 ) and 5.0 million passengers (23% more vs 2006).

• In Addition, 518.000 Spaniards took a cruise in 2007.

CRUISE MARKET IN SPAIN

• The Spanish market increased by nearly one third in 2007 to reach 518,000 passengers, an increase of 127,000 passengers on 2006, the highest increase of the European markets with the exception of the UK. Nearly three quarters of Spanish cruisers (74%) took to the Mediterranean and the Atlantic Islands while 18% of passengers headed for Northern Europe.

• The market leader is Pullmantur, acquired by Royal Caribbean Cruises in 2006. The top three brands Pullmantur, Costa and Iberocruceros (which is a part of Costa s.p.a.) accounted for 76% of the market in 2007.

• Following the acquisition by Royal Caribbean, the Pullmantur fleet was changed. In 2007, Blue Dream and Blue Moon were transferred to Azamara Cruises, while MS Oceania II (for 2007) and Celebrity’s MS Zenith joined Pullmantur. In 2008, Empress of the Seas and Sovereign of the Seas from Royal Caribbean International will join the Pullmantur fleet as will MS Ocean Dream, but the Pacific and Holiday Dream will leave the fleet.

• Iberocruceros, a new brand of Costa Crociere, was created in September 2007, operating exclusively in the Spanish market, has 2 ships, the Grand Mistral and the Grand Voyager but a third ship, the Grand Celebration, will begin operating in spring 2008.

THE CRUISE INDUSTRY FUTURE

• We estimate now that soon a worldwide level of 15.9 million passengers will be reached of which 64% from the US and 29% from Europe.

• In 2020 cruise industry could reach 20 million passengers of which 5,9 million in Europe.

• European market grew 17% between 2006 and 2007.

• Spain represented 13% (518.000 passengers) of total European market.

SERVICIOS PARA ARMADORES

- Consultoría estratégica de comunicación y análisis de mercado. Recomendación de posicionamiento de marca y productos. Investigación y análisis de mercado.

- Consultoría estratégica de planificación y compra de medios.

- Desarrollo de campañas integrales de comunicación y publicidad on / off line.

- Desarrollo de acciones promocionales. Creación de stands, merchandising y servicio de azafatas.

- Desarrollo de la producción gráfica y audiovisual soporte de las campañas.

COMPAÑIAS DE CRUCEROS

COMPAÑIAS DE CRUCEROS

DATOS DE CONTACTO

Sea Marketing Services

Calle Blasco de Garay 94

Madrid 28003

Teléfono oficina 915334266

Moviles 649438034-670693371

Mail: info@showit.es