Que es Social Commerce - Palbin.com
-
Upload
palbincom -
Category
Technology
-
view
3.536 -
download
0
description
Transcript of Que es Social Commerce - Palbin.com
![Page 1: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/1.jpg)
![Page 2: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/2.jpg)
Commerce
Nace el Social
![Page 3: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/3.jpg)
todosSomosPersonas………......
Sociales
Casi
![Page 4: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/4.jpg)
Nos gusta ver la Televisión………......
juntos
![Page 5: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/5.jpg)
Nos
gusta jugar……….....
.
juntos
![Page 6: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/6.jpg)
Siempre hemos sido sociales para comprar
![Page 7: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/7.jpg)
Pero en Internet Navegamos
……….....
Solos
![Page 8: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/8.jpg)
En Internet
Ahora nosotrossomos el centro de atención
![Page 9: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/9.jpg)
¿QUÉ ES ELSOCIAL
COMMERCE?
![Page 10: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/10.jpg)
![Page 11: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/11.jpg)
![Page 12: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/12.jpg)
SocialPlatforms
SocialApps (APIs)
Ayudar a la gente a comprar donde ellos
se conectan
Ayudar a la gente a conectarse donde
ellos compran
TiendaOnline
Facebook Open Graph Friend Connect (Google)
eCommerceSocial Media SocialCommerce
F-Commerce
![Page 13: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/13.jpg)
WikipediaYahoo Noviembre del
2005: conjunto de herramientas y
funcionalidades que facilitan que los
usuarios compartan y recomienden productos
con otros usuarios y todo tipo de consejos e informaciones relativos
a los mismos.
![Page 14: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/14.jpg)
Social Commerce
“la colaboración online de dos o más individuos para intercambiar opiniones e influir conjuntamente en la decisión de compra”
“la monetización del social media a través del comercio electrónico”
![Page 15: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/15.jpg)
¿Dónde está el ROI?
![Page 16: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/16.jpg)
![Page 17: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/17.jpg)
![Page 18: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/18.jpg)
¿Somos todos iguales?
Usuario UsuarioComprador
UsuarioComprador
Cliente Recurr.
UsuarioComprador
Cliente Recurr.Facebook Fan
UsuarioComprador
Cliente Recurr.Facebook FanRecomendado
Valor
![Page 19: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/19.jpg)
¿Cuánto vale unFacebook Fan?
asuncionesrelevanciaadquisicióncausa-efecto
![Page 20: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/20.jpg)
¿Cuanto vale un Facebook Fan para las grandes?
Prob. Recurrentes Prob. Compartir
![Page 21: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/21.jpg)
¿Cuánto vale un Facebook Fan?¿Cómo hago valioso a un
Facebook Fan?
Augie Ray
![Page 22: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/22.jpg)
Marketing Funnel¿Cómo hago valioso a un usuario?
![Page 23: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/23.jpg)
"If I had to guess, social commerce is the next area to
really blow up"Mark Zuckerberg, August 2010
![Page 24: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/24.jpg)
Social Commerce
$ 30.000 mill. En 2015
![Page 25: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/25.jpg)
![Page 26: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/26.jpg)
Social Commerce
Sistemas Reviews y Opiniones
Compra en Grupo
Social Shopping
Compra directa en
Redes Sociales
Redes Sociales
en Tiendas
Co-BrowsingCompra
Conjunta
TIPO
S D
E SO
CIAL
CO
MM
ERCE
![Page 27: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/27.jpg)
SHO
PPIN
G T
OG
ETH
ER
![Page 28: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/28.jpg)
TWIT
TERI
NG
TRA
NSA
CTIO
NS
![Page 29: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/29.jpg)
SHO
PPIN
G IN
FAC
EBO
OK
![Page 30: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/30.jpg)
COM
MU
NAL
CU
STO
MIZ
ATIO
N
![Page 31: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/31.jpg)
SHAR
ING
PAY
MEN
T
![Page 32: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/32.jpg)
![Page 33: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/33.jpg)
SOCIAL COMMERCETRENDS FOR 2011
GROUP BUYING
Q&A MOBILE
F-COMMERCE
![Page 34: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/34.jpg)
3 claves que definirán el futuro del Social Commerce
• Estamos dispuestos a compartir nuestros datos?
• Qué nuevos modelos de compra van a imponerse? En Grupo? Móvil? Reverse Shopping?
• Centralizar y estabilizar? Google Shopping
![Page 35: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/35.jpg)
EXCAVANDO UN POCO MÁSF-COMMERCE POR DENTRO
![Page 36: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/36.jpg)
¿Por qué en facebook ?
![Page 37: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/37.jpg)
![Page 38: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/38.jpg)
![Page 39: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/39.jpg)
![Page 40: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/40.jpg)
Crear un experiencia de usuario que integre Facebook con nuestra marca
![Page 41: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/41.jpg)
![Page 42: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/42.jpg)
Commerce off facebook
Facebook Open GraphFacebook Social Plugins
![Page 43: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/43.jpg)
Facebook Open Graph: Conectando a la gente dónde la gente compra…
![Page 44: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/44.jpg)
Más de 100.000 sitios integraron Facebook Open Graph en su primer mes
![Page 45: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/45.jpg)
![Page 46: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/46.jpg)
Commerce on facebook Faux Stores vs Full Stores
![Page 47: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/47.jpg)
¿Mejor si lo vemos?
www.PalBin.com
![Page 48: Que es Social Commerce - Palbin.com](https://reader035.fdocuments.ec/reader035/viewer/2022062419/55895579d8b42a663e8b45dc/html5/thumbnails/48.jpg)
@alejandrofanjul+
@enriqueandreu=
@palbin_com