Public Relations Presentation

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Effective Public Information Campaigns By Rachel Hill 15/4/2016

Transcript of Public Relations Presentation

Page 1: Public Relations Presentation

Effective PublicInformation CampaignsBy Rachel Hill 15/4/2016

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Two pressing health issues…

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The objectives of both campaigns

To address public insecurities and change young people’s attitudes.

To encourage open discussion among the general public.

To tackle stigmatizing attitudes.

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Campaign strategies and messages

Three different types targeted at:

Young people

The general public

Stigmas

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Campaign tactics: #Littlethings

Colourful social media presence

Personal animated videos

Coverage in nationwide newspapers

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Campaign tactics: Be Real

Inspiring quotes on social media

Video with statistics from APPG report

Nationwide print and online media coverage

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Assessment of campaigns

• 33,198 likes

• 5,187 followers

• Nationwide newspaper coverage

• 822 likes

• 5,060 followers

• Nationwide newspaper coverage

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THANK YOU!I am happy to answer any questions you may have