PlayStation VRx

Sydney Low Melanie Montanez

Nick Audet Pongstorn Chirawatpongsa

http://static3.gamespot.com/uploads/original/1179/11799911/3022384-psvr_03.jpg

https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Person_icon_BLACK-01.svg/2000px-Person_icon_BLACK-01.svg.png

https://www.youtube.com/watch?v=cw6x80Qdzak

https://www.youtube.com/watch?v=cw6x80Qdzak

PlayStation’s Challenges

http://wall.wallrage.com/wp-content/uploads/Playstation-4-Wallpaper-Desktop.jpg

3 OUT OF 10

PEOPLE ARE SENSITIVE TO

MOTION SICKNESS

http://vignette4.wikia.nocookie.net/logopedia/images/3/3e/PlayStation_logo.svg.png/revision/latest?cb=20130313233657https://upload.wikimedia.org/wikipedia/commons/thumb/d/d8/Person_icon_BLACK-01.svg/2000px-Person_icon_BLACK-01.svg.png http://emojipedia-us.s3.amazonaws.com/cache/02/a0/02a012ca8c96b51a02de79e25de70801.png

Symptoms

https://www.twentymilliseconds.com/post/all-about-motion-sickness/https://i.ytimg.com/vi/5gAsmP1zrOE/maxresdefault.jpg

To Define and Champion Interactive Entertainment for all Consumers

https://media.glassdoor.com/l/117138/sony-playstation-office.jpg

Proposed SolutionPlayStation VRx

Next Generation Virtual Reality Headset

PlayStation VRx PlayStation VRhttps://cdn1.vox-cdn.com/thumbor/0DCFb4HzLGdyTkrF0wRqF6rnNUg=/0x78:2400x1428/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/49091247/PSVR_08.0.0.jpg http://www.androidcentral.com/sites/androidcentral.com/files/styles/large/public/topic_images/2016/playstation-vr-topic.png?itok=wNaW8Yix

Customer Demographics

• Owns a PS4 • Average user is 31 years old • 59% are gamers, 41% use the console for home

entertainment • Loyal fans to the Sony PlayStation brand

PlayStation VR

http://www.androidcentral.com/sites/androidcentral.com/files/styles/large/public/topic_images/2016/playstation-vr-topic.png?itok=wNaW8Yix

Release Date:

October 2016

Price:

$399

http://vignette1.wikia.nocookie.net/criminal-case-grimsborough/images/b/bd/PS4.png/revision/latest?cb=20141224124624

Competition

Price:

Platform:

Release Date:

HTC Vive Oculus Rift Samsung Gear VR

$799

Steam VR (PC)

April 5, 2016

$599

Oculus Home (PC)

March 28, 2016

https://www.htcvive.com/managed-assets/shared/desktop/vive/VR_Web_Product_HMD.png blogs-images.forbes.com/davidewalt/files/2016/03/oculus-rift-vr-headset-1200x698.jpg http://www.androidcentral.com/sites/androidcentral.com/files/article_images/2015/12/GearVR_desktop_buyNow_gearVR.png

$99

Samsung Phones

November, 27 2015

PlayStation VRx Features

Headphones

http://pngimg.com/upload/headphones_PNG7640.png

1

Timer + Timer Interval

http://rocketdock.com/images/screenshots/uhr.png

2

Fixed Reference

Pointhttp://www.wired.com/2015/04/reduce-vr-sickness-just-add-virtual-nose/

3

Instant refre

sh button

4https://cdn1.vox-cdn.com/thumbor/0DCFb4HzLGdyTkrF0wRqF6rnNUg=/0x78:2400x1428/1280x720/cdn0.vox-cdn.com/uploads/chorus_image/image/49091247/PSVR_08.0.0.jpg

BudgetYear 1

(PS VR)Year 2

(PS VRx)Year 3

(PS VRx)

Sales $568,400,000 $803,600,000 $1,379,000,000

Operations $346,000 $350,000 $300,000

Marketing $120,000,000 $100,000,000 $90,000,000

Legal $12,000,000 $8,000,000 $6,000,000

Distribution $100,000,000 $90,000,000 $85,000,000

TOTAL $232,346,000 $198,350,000 $176,300,000

Net Profit $336,054,000 $605,250,000 $1,202,700,000

Sales ProjectionYear 1

(PS VR)Year 2

(PS VRx)Year 3

(PS VRx)

Projected Units Sold 3,600,000 5,400,000 7,000,000

Unit Price $399 $299 $299

Unit Cost $350 $250 $250

TOTAL $176,400,000 $264,600,000 $693,000,000

Sales Projection (Cont.)Year 1(PS4)

Year 2(PS4)

Year 3(PS4)

Projected Units Sold 8,000,000 11,000,000 14,000,000

Unit Price $299 $299 $299

Unit Cost $250 $250 $250

TOTAL $392,000,000 $539,000,000 $686,000,000

Legal

https://upload.wikimedia.org/wikipedia/commons/4/42/Copyright_symbol.png

• Intellectual Property• Defamation• Licensing

https://upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/2000px-RegisteredTM.svg.png http://www.kaptest.com/blog/lsat-the-180/wp-content/uploads/sites/11/2014/02/www_copyrightauthority_com_copyright-symbol_Copyright-Symbol-images_Circle_P_symbol_1.gif.gif

Ethical

http://vignette3.wikia.nocookie.net/videogames-fanon/images/5/53/Video_Game_Ratings.png/revision/latest?cb=20140226045229

PS VRx Timeline

R&D for PS VRx

April 2016

September 2016

Mass Marketing for

PS VR Begins

October 2016

PlayStation VR Released

January 2017

PS VRx Prototype Finished

Year 2

Year 1

June 2017

Unveil PS VRx at

E3 2017

Pre-Order for

PS VRx Starts

PS VRx Production

Begins

September 2017

Mass Marketing For

PS VRx

Holiday 2017

PS VRx Hands-on

at PlayStation Experience

PS VRx Released

Year 3

January 2018

PS VR World 2 Released

March 2018

PS VRx Exclusive Content

at GDC

http://cdn3.dualshockers.com/wp-content/uploads/2015/03/Morpheus1.jpg

Marketing

Official Website

Advertising Posters

E3 Marketing Campaign

E3 Marketing Campaign

Official Website Mock-Up

Future Plans

https://i.ytimg.com/vi/5gAsmP1zrOE/maxresdefault.jpg

Thank You

For

Listening

https://www.youtube.com/watch?v=cw6x80Qdzak