PROYECTO PANADERIA SABORES DEL SUR.docx

7/24/2019 PROYECTO PANADERIA SABORES DEL SUR.docx

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UNIVERSIDAD CATOLICA DE LA SANTISIMA CONCEPCION

INSTITUTO TECNOLOGICO.

FORMULACION Y EVALUACION DE PROTECTOS

PROYETO:

PANADERIA SABORES DEL

SUR.

PRESENTADO POR:

Miguel ngel Valdebenito

Rodrigo Bravo

Alejandro Abos-padilla

Michael Robles

Leonardo Nez


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INDICE

1 DESCRIPCION DEL PROYECTO4

1.1 DESCRIPCION DEL PROYECTO....4

1.2 DEFINICION CASO BASE4

1.3 RESULTADOS ESPERADO.4

2 ANALISIS DE LA INDUSTRIA...5

2.1 ANALISIS PORTER5

2.1.1 AMENAZA DE NUEVOS COMPETIDORES...6

2.1.2 RIVALIDAD ENTRE COMPETIDORES DE LA INDUSTRIA6

2.1.3 PODER NEGOCIADOR DE LOS PROVEEDORES..7

2.1.4 AMENAZA DE SUSTITUTOS7

2.1.5 PODER NEGOCIADOR DE LOS CLIENTES.7

2.1.6 CONCLUSION.8

2.2 ANALISIS FODA..

2.2.1FORTALEZAS...

2.2.2 OPURTUNIDADES..

2.2.3 DEBILIDAD...

2.2.4 AMENAZA.....

2.2.5 CONCLUSION..

3 ESTUDIO DE MERCADO1!

3.1 ANALISIS PUBICO OB"ETIVO..1!

3.2 ANALISIS DE LA COMPETENCIA.1!

3.3 ANALISIS DE LOS PROVEEDORES....11

3.4 ANALISIS DEL CANAL DE DISTRIBUCION11


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4/31

12 CONCLUCION32

1 DESCRIPCION DEL PROYECTO

1.1 DESCRIPCION DEL PROYECTO

E% &'()*+,( -* '*%/0 * -* % *%+/ * *-,/( * &*'*+,//%/ ,+/+*+(9/+ &' % +'*+/ * /9&%*9*,+/ * &*': ; /-*? * % +/ * %(- @*%*-. L /* +* &(' % %, *9 *%&'(+,( & ) % *+*-/ * 9*('' % +%/ * / * %- &*'-(- *%-*+,('> ( * ( */-,* %' :-/+( &' /'/' *-,* /* * &'/9*'*+*-/. L ,- * ++/*,*- ) *% /9&+,( *+(9/+( * **' *% -,( *9(/%/0+/ +(%*+,/ *- %,(> */( * %- &*'-(- ** +(9&'' --&'(+,(- * &*':- ( -&*'9*'+(- /+(- * (,'(- -*+,('*- . S**-,%*+* *-,* &'()*+,( +(9( (&(',/ * *(+/( *,'*( -(%+/ /,*'% H+/ -*+,(' * % &(%+/.

1.2 DEFINICION CASO BASE

L &*': * 9*'+( /*% 9/% *- 9) *9( ( * --&'(+,(- *-''(%%' -( * &'/9*' *+*-/ % +(-9/('. S/ *9'(&' &(*' '*+((+*' +% -*' *-,'( 9*'+( *9,* /*% +(9% *-&'/9('/% +((+*' %- -//*,*- (-*'+/(*-. C(9( &'/9*' &,(> J*9(-

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1.3 RESULTADOS ESPERADOS

E% O*,/( * *-,'( &'()*+,( *- % *%('+/ * &'(+,(- * %, +%/> *+*%*,* &'*+/( &' *% &K%/+( +(-9/(' ) +( -(' ('//% * (-+'+,*'/+* &(' *+/9 * *-,'(- +(9&*,/('*-> %(- +%*- +'**9(- * -( %(-+,('*- &' *% /,( * *-,'( *(+/(.


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A %( ,*- 9*+/(( &(*9(- *+/' * %(- '*-%,(- * *-&*'9(- -(; -*''*+((+/ +(9( % 9*(' P*':> *9- * D*-,+' *+*%*,* -*'/+/(* &',* * *-,'( &*'-(% )( +(9( *9&'*-> (* *% +%/*,* -* -/*, -,(

+(-9/*( *-,'(- &'(+,(-.

2 ANALISIS DE LA INDUSTRIA

2.1 ANALISIS PORTER

Amenaza de Ingreso

De NuevosCompetidores

Poder de NegociacinDe los Proveedores

Rivalidad entre losCompetidores Existentes

Poder de NegociacinDe los Compradores

Amenaza de losProductosSustitutos


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2.1.1AMENZA NUEVOS COMPETIDORES

L- ''*'- * *,' -( -.

R**'/9/*,(- * +&/,% (> &(' %( * '*-%, '*%,/9*,* +/%/'*-' % 9*'+( E+((9: * *-+%> 9)(' &'(++/ 9*(' +(-,( 9*/(> *-,- -(

**/+/(-- &*'( ( -( '**'/- &' *% /,( * *-,* *(+/(. V%(' * % 9'+ *- '*%*,* &(*' +(-,'/' *% '*+((+/9/*,( ) %*%,

* % 9'+> &(' %( * '*-%, 9*,% +(-*/' %(- +%*- */-,'/+/ &' *%%(.

B(- +(-,(- * +9/( &(' &',* * %(- +(-9/('*-. V*,- * % +' * &'*/0*> ( *- /:+/% *,'' '&/9*,* %

9*'+(

R*&'*-%/- *-&*'-

L A9*0 * *(- +(9&*,/('*- *- 9*/9*,* %,> */( * *%9*,( * % &(%+/ * 9*,( ) +( *%%(- *(- -*+,('*- *+(-,'++/ &' -,/-+*' *-,(- '**'/9/*,(-. E% +,(' *+/-/( H+*' +%,'+,/( %* -* *% ''(. AH(' /* ( **9(- (%/' * *% (/*'( ('*+*&'('9- * *9&'*/9/*,( &' % +(9/> %( * +(,'/)* +('*+'-(- /9&(',,*- &' *% -'/9/*,(.

2.1.2 RIVALIDAD ENTRE LOS COMPETIDORES DE LA INDUSTRIA

L '/%/ *,'* %(- +(9&*,/('*- */* % '*,/%/ * -*+,(' +,(9*(- +(9&*,/('*- -* *+*,'* * -*+,('> ('9%9*,* -*' 9- '*,%* )/+**'-.

C'*+/9/*,( * % /-,'/ &(' % +%/ *% &'(+,( ) % +(9&*,*+/>9*, % *9> &(' %( * *- %,.

B''*' % -%/ > %(- */&(- -(-> -* &** **' +/%9*,* * *%9*'+( ) * &'*+/(> ) *> *- 9*'+( ,'+,/( &' *(-*9&'**('*-.

I*,/ * 9'+ *- '*%*,*> &' ,**' * &'*-,//(.

D/*'-/ * C(9&*,/('*- > */-,* &(+(- +(9&*,/('*- * *% -*+,('.

S* +(+%)* * % '/%/ *,'* +(9&*,/('*- *- > ) * * *% -*+,(' */-,* +(9&*,*+/.

2.1.3PODER NEGOCIADOR DE LOS PROVEEDORES


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E +,( % &(*' * *(+/+/ * %(- &'(**('*- *-,* *- (> ) * */-,* ' K9*'( * (*'*,*- /-&(/%*- * *% 9*'+(> %(- &'*+/(- -( (-> )%(- +(-,(- * +9/( *% +(9&'(' -( (-.

S* +(+%)* * *% &(*' * *(+/+/ * %(- &'(**('*- *- ( ) -* (-*'

* *-, -/,+/ -* 9,*' * *% ,/*9&(

2.1.4 AMENAZA DE SUSTITUTOS

E% & ( *- &'(+,( +/% * --,/,/'> *- +/*',( * */-,* %,*',/-> +(9(+*'*%*-> ''(0> %%*,-> *,+.> +(9( ,9/> (,'- '/**- * & * 9)(''+/ ( * 9*(' &*'*+//%/ +(9( *% & * 9(%*> *% +(-9( * *-,*&'(+,( *- /'/(> ) *- H/,( &(' % 9)(' &',* * &(%+/.

S/ /*> */-,* %' +*'+( &' ++**' --,/,,(- -&*'9*'+( %:*'>H) * +(-/*''> * %(- &'*+/(- * %(- --,/,,(- -( '*%,/9*,* 9- %,(->) '*/*'* 9)(' ,/*9&( &(' &',* * %(- +(9&'('*- ++**' *%%(-> &(' %(*> ( */-,* +/%/ * +9/( *% +(9&'('.

E +(+%-/> */-,* &'(&*-/ *% +(9&'(' --,/,/'.

2.1.5PODER DE NEGOCIACION DE LOS CLIENTES

D*/( %- - ''*'- * *,'> *- +/% * /'*-* *- *9&'*-->*,(+*- % +(9&*,*+/ 9*,' ) &'((+' ) % +(-9/('%('( * %(- &'*+/(- * %(- &'(+,(- /-9/). T9/> (+-/(' 9*,( * %(- +(-,(- ) * **' '*%/0' -,(- /+/(%*- *. &%/+/>*(- */&(-.

C(-,( ( +/%/ *% +%/*,* +9/' * *9&'*- %,

D/-&(//%/ * /('9+/ &' *% +(9&'('. %,

S*-//%/ *% +(9&'(' % &'*+/( %,

E +(+%-/> *% &(*' * *(+/+/ * %(- +(9&'('*- *- %,(

2.1.6 CONCLUCION


8/31

A &',/' *% %/-/- P(',*'( &(*9(- +(+%/' * % 9*0 * *(-+(9&*,/('*- *- 9*/9*,* %, */( % 9*,( * *(- -*+,('*- *//*- ) +( *%%( % +'*+/ * *- *9&'*--> +( &(',* * '*+'-(- *%(/*'( &' % +'*+/ * *-,-. P(' (,' &',* % '/%/ * *-,'(-+(9&*,/('*- *- > */( * * *% -*+,(' */-,* +(9&*,*+/

+*'+ ( % * &(':9(- %%9' /'*+,.

E +,( % &(*' * *(+/+/ * %(- &'(**('*- *- ( */( * */-,* ' K9*'( * *-,(- ) &(' ** %(- &'*+/(- -( (- ) + *0 9-+(9&*,/,/(-. E-,( K%,/9( )' % +(-9/('> */( * *-, -* *'*%* * *% &'*+/( /% *% &'(+,(. T9/ &(*9(- *-,+' * %-''*'- * *,'- * *- *9&'*-- *% ''( -( -> -* &** &'(+/' 9*,( * +(9&*,*+/> &'((+( /-9/+/ * %(- &'*+/(- /%*-*% &'(+,(> &(' %( * &(*9(- *+/' * *% &(*' * *(+/+/ * %(- +%/*,*-*- %,(.

P(' K%,/9( -*?%' * *-,'( &'(+,( ( *- +/% * --,/,/' ) * *- %/9*,( -/+( * ('9 &',* * *-,' /*, /'/> *9- -*' *-,'( &:-*- ( * %(- %:*'*- * +(-9( * & /*% 9/%> +'**9(- * ( */-,*9)(' &(-//%/ * --,/,+/ * *-,*. AH(' /* *,**9(- * */-,* (,'-%,*',/-> +(9( & *-(> &*'( ,*/*( * +*, %(- %('*- * *-,(->+-/ *% (%* * /%( * &> ) ,*/*( * +*, * %(- * 9- +(-9*& ( *- &'*+/-9*,* *% -*+,(' +( 9)('*- '*+'-(-> +'**9(- * *%+(-9(- * & ('9% ( -* * 9*0( * &(' %K --,/,,( * *-,*.

2.2 ANALISIS FODA


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10/31

3.1 ANALISIS PIBLICO OBJETIVO

N*-,'( &K%/+( (*,/( &'/+/&%9*,* *- *,* * +%-* 9*/> H(9'*-

-(%,*'(-> 9*'*- -(%,*'-> /?(- * +(%*/(- %*?(-> &*'-(- * -**(,- C,%/+-> &*'-(- * ,* % (+&+/ %('%> %(-

&*'-(- * % %(+(9(+/ +(%*+,/ ) 9/%/- * **'% * % /%%. E% &'()*+,( *- %+0%* &(' %(- /*%*- -(+/(*+(9/+(- * +%-* %,

9*/ %, ) +%-* 9*/> *&*/*( -%( *% &'(+,( )( -*'/+/( **-**.

L /++/ *('/+ * +*'( % *-,/( *% &K%/+( (*,/( *-,' *

L(- @*%*-> * V/%% * -* *+*,' ( 9- * 2! 9/,(- *%+*,'(.

3.2 ANALISIS DE LA COMPETENCIAN*-,'( &'()*+,( -*': K/+( * % /%%> ) * ( H) %(+% * +/%/,* %(-H/,,*- *% -*+,(' +( %(- *'/(- * % H'/ ) (,'(- &'(+,(-> %(-*9- %(+%*- ( *-, /+(- * %' +,'/+( *% -*+,('> &(' **(-(,'(- -*':9(- %(- &'/9*'(-.

E,'* % +(9&*,*+/ -* *+*,'

S&*'9*'+( L:*' P*': % S*%*+,

D* -, 9*'> &(*9(- /-&(-/+/ *% &K%/+( ,((- *-,'(- -*'/+/(- )'/**- * &'(+,(- * 9*' * (- /*'*+/* * *-,'- &(-/%*-+(9&*,*+/-> +9&%/*( +( -- *&*+,,/- ) -,/-+/*( %- *+*-/*-* *-,'(- +(-9/('*-.

3.3 ANALISIS DE LOS PORVEEDORES


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P' *-,* %/-/- -*%*++/(9(- &'(**('*- * +*'( +,('*- +(9(;&'*+/(-> ,/*9&( * *,'*> //%/> ',:- *,'* (,'-.

E -* *-,( *-,'(- &'(**('*- -*'

MOLINO BIOBIO LEFERSA IANSA ADELCO

3.4 ANALISIS DE LOS CANALES DE DISTRIBUCION

L &%/+/ *- -/ %' - (- )' /+'*9*,' *% +(-9( **-,'( &'(+,(> &' *%%( H*9(- -*%*++/(( %(- -//*,*- 9*/(- *

+(9/++/ P%/+/ * %*,'*'(- L( H'*9(- * ('9 9(*' ,'**- *

%*,'*'(- //,%*-> +( *% / * %%9' % ,*+/ * /**- ,'-/, &(' *%%'> ) -* &/* ( %K 9*/( * ,'-&(',*.

P%/+/ * /+H*- * %- 9*('*- ('9- * ' +((+*' *-,'

*9&'*- *- ,'**- * *-,(-> ) * 9*' /'*+, * ' +((+*' 9*-* +%'( ) * -* +(9&'*/( +( +%'/.

P%/+/ '/% U(- * %- &'/+/&%*- +'+,*':-,/+- * *-,* 9*/( *

+(9/++/ *- * +*, +( 9+H(- ()*,*- ) %*//%/*('/+ /9&(',,*> %( +% +%'9*,* (- )': ' +((+*' *%(9'* * *-,' *9&'*- ) &*-( * ,'( +*'+( * %*&-/ * *-,.

R**- -(+/%*- E- H*''9/*, * -* - H() * : ) +%'9*,*

(- )': * H+*' +&,' 9- &K%/+( *-,'( *(+/(> +(9( &('**9&%( ,'- * (*',-.

3.5CONCLUSION


12/31

E% *-,/( * 9*'+( * '*%/09(- (- ) H+*'(- /* -('* %//%/ +(9*'+/%> *+(9/+ ) &%/+/,'/ *% 9*'+( % +% &'*,**,+' *-,' *9&'*-.E &(*9(- -*?%' * %/-/- * &K%/+( (*,/( * -/+9*,* (-) *,*+,' ) H+*'(- /* * &%/+( *'*9(- /'//'(->

,*/*( * +(-/*''( +,('*- +(9( % /++/ * % +% -* *9&%0'*-,'( &'()*+,(> * * *-,'( +-( H+*' -*+,(' * +%-* 9*/>* *- &'/+/&%9*,* H/,( &(' &'(*-/(%*-> *9&'**('*- ) 9/%/-'*+/ *-,'+,'-> -/ (%/' 9*('*- * *> */( % +(%*/( * -*/+ &-(- * *-,'( &'()*+,(.E *% %/-/- * +(9&*,*+/> (- ) -/,' *('/+9*,* *-,'(-'/%*- 9- +*'+(-> ) '(- +*, * */-,: *9 /-,/-*+H>&' %( +% (- ) /+'(- * 9*(' 9*' +( *% / * '+' 9-&K%/+(> * / * *-,- *-, '+(.E *% %/-/- * &'(**('*- *-,%*+/9(- +% * *-,(- +9&%: +( *-,'-

*&*+,,/- ) '**'/9/*,(-> ,(9( * +*, +,('*- +(9(; &'*+/(+%/> +/%/> ,/*9&( * *,'* ) ',:-.P(' K%,/9( ,'**- *% %/-/- * +%*- * /-,'/+/ -* &( -*%*++/('9*/(- * P%/+/ 9- -(-> /(('*-> * (- )' * ('9*/+/*,* ' +((+*' *-,' *9&'*- ) - *0 &*'9/,/'(- -*' *9&'*- K/+ ) '*+((+/ * *% ,/*9&(

4 ANALISIS DE LA DEMANDA


13/31

4.1 ANALISIS DE LA DEMANDA

L *9 -* (,( ,'**- * *+*-, '*%/0 &*', &*',> *(* -* *+*-,( 349/%/- * -*+,('. L(- '*-%,(- (,*/(- -(

E+*-, P*': S('*- *% S'

L* -*'9(- * ,( % /('9+/ * (- &'(&('+/(* -*' ,/%/0 +(,(,% +(/*+/%/ ) &' /*- * *-,/( *+%-/9*,*. E-,': -,* *+*'( * &',/+/&'

QO%/,('/(

Gn!" #$%&'(%" Q

o M-+%/(

o F*9*/(

C,(- ?(- ,/** Q

o 132!

o 213!

o 314!

o 315!

o 41 6!

o 61 ) 9-

A+,%9*,* /* * % +/ * %(- @*%*- Q

o SI

o N(

E- -,* /* -* *+' * % +(9&' *% & * - H(' Q

o S/o N(

E %- K%,/9- 2 -*9-> (* +(9&'( & Q


14/31

o P*': *% B''/(

o S&*'9*'+(

o R*%/0 *% & ',*-%9*,*

o O,'(

C,( *- *% /'*-( * - H(' % 9*-

o M*(- * 1!!.!!!

o E,'* 1!!.!!! 3!!.!!!

o E,'* 3!!.!!! 5!!.!!!

o E,'* 5!!.!!! 7!!.!!!

o S('* %(- 7!!.!!!

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o P F'+-

o P /,*'%

o P J%%%%

o P 9-(

o N( +(-9* &


15/31

34 En%)#*+,"#

4.1 DEMANDA

-UE EISTIRA EN

EL TIEMPO

L D*9* *-,'(&'(+,( * *%,/*9&( /' % %0>

*/( % 9*,( *% &(%+/ * *% -*+,('> ) &(' ** *% K9*'( * 9/%/- * +(-9* & -*/+'*9*,' * &('+*,* -///+,/(.

4.2 CONCLUSION

M*/,* *% %/-/- * % *9 -* &*( &'*+/' % D*9 */-,*,* * *%-*+,(' (* +(9*'+/%/0'*9(- *-,'( &'(+,(> %( +% +(9( '*-%,(


16/31

* &/* &' -*/' +( *-,'( &'()*+,(> *9- * *-&*'' * *-, -/ *9*,( +( *% &-( *% ,/*9&(> %( +% /9&%/+': 9)('*- *,- ) &(' **9)('*- /'*-(- &' *-,' *9&'*-.

5 ANALISIS DE LA OFERTA

5.1 ANALISIS DE LA OFERTA

J*9(- *+//( /-,%' &*': /*( % +'*+/ * *(+/( * *-,*,/&( * % /%%> *-, ,'*' *9- * +(9(/ % H(' * (,**' *-,'(--*'/+/(-> * ,*+/> ) * ( -* ,*' * -%/' *% -*+,('> -: +(9(,9/ H(''( +(-/*'%* * ,/*9&( ) +(-,(.

N*-,'( %/-/- * % (*', % H+*9(- ,+( +( -*'/+/( +%/ )

+*'+:> -/*( * -*K *% '*-%,( * *-,'- *+*-,-> % &(%+/(- &'**'/'> ) * *% **/+/( * +(-,( ) ,/*9&( -*' H+/ +(-9/('*-.

E *% +-( * *-,* &'()*+,(> &(*9(- 9/*-,' * % (*', ( *-+(9&*,/,/ */( * H) ' '/* * **('*- *% &'(+,( * %0(> ) *-,(- ( &** /%/' * - &'*+/( */( * *% &'(+,( *('*+*'*9(- -*' '*-+( * +*'( - +,*(':.


17/31

1 2 ! "

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OFERTA VS DEMANDA (kg)

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DEMANDA (kg)

(EN)R (A,)R

Axis Title

KILOS


18/31

PERIODO MENOR MAYOR DEMANDA OFERTA

PRECIO

MENOR

PRECIO

MAYOR

1 168!! 126!! 24!! 3234! 1!!! !!

2 1848! 1386! 3234! 35574 1!2! 18

3 2!328 15246 35574 3131 1!4! 36

4 22361 16771 3131 43!45 1!61 55

5 2457 18448 43!45 4734 1!82 74

5.2 PROYECCION DE LA OFERTA EN EL TIEMPO


19/31

PR),ECCI)N PRECI)S

PERI)D) (EN)R (A,)R

5 1.!82 CLP 2! CLP

6 1.1!3 CLP 37 CLP

7 1.123 CLP 55 CLP

8 1.144 CLP 72 CLP

1.164 CLP ! CLP

1! 1.185 CLP 1.!!7 CLP

11 1.2!6 CLP 1.!25 CLP

12 1.226 CLP 1.!42 CLP

13 1.247 CLP 1.!6! CLP

14 1.267 CLP 1.!77 CLP

15 1.288 CLP 1.!5 CLP

16 1.3! CLP 1.112 CLP

17 1.32 CLP 1.13! CLP

18 1.35! CLP 1.147 CLP

1 1.371 CLP 1.165 CLP

2! 1.31 CLP 1.182 CLP

21 1.412 CLP 1.2!! CLP

5.3 CONCLUSION

S* *-&*' * %(- &'*+/(- ,* %0 -(-,*/> ) *> /%)* *% IPC )%(- +(-,(- * 9(- * (' ) 9,*'/- &'/9-.

6 PROYECCION DE LA DEMANDA6.1 PROYECCION DE LA DEMANDA

P' % &'()*++/ * % *9> ,(9'*9(- *9 //+/% * 3!29/%/-> %- +%*- +(-9/': 1 * & % :> % &'()*++/ %*-,/9'*9(- 1! ?(-> ) ,*/*( * +*, +'*+/9/*,( % * 12>4>


20/31

+(-/*'( *% /+'*9*,( * % &(%+/ * L(- @*%*- *,'* %(- ?(-2!!22!12 -*K +*-(.+%.

P' *-,* *-,/( * % &'()*++/ * % *9 * %(- +(-9/('*-*9- -* +(-/*' * % *+((9: +'*+*' * ('9 -(-,*: * %(-

&'/9(- ?(> % * %- '0(*- '9*,- -( %; *-,/%/*+(9/+> %( +% N( ': 9+H( * %(- *-,',( -(+/( *+(9/+( % +% *(+( *-,'( &'(+,(.

TASA CRECIEMIENTO 12,4%

AO DEMANDA

2!15 3!2

2!16 33

2!17 381

2!18 428

2!1 481

2!2! 54!

2!21 6!6

2!22 67

2!23 763

2!24 8562!25 5

C( %(- ,(- (,*/(- * *% +'( ,*'/('> &(*9(- &'()*+,' *% +'*+/9/*,(* % &(%+/ ,( +( % (*',> % +% *-,/9'*9(- * 1!!! 9/%/ 365:-.


21/31

2$1" 2$1# 2$1& 2$1% 2$1' 2$2$ 2$21 2$22 2$2 2$2! 2$2"$

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La demanda esta expresada en das para efecto de entendimiento, esta

debe ser multiplicada por !" para #uedar anual$ % e&e '(

E% '/+( &'*-*,( 9*-,' % '*%+/ * */-,* *,'* % (*', ) % *9>% +% -* &'*+/ * -*' +(9&,/%* ) *

6.1.1 CONCLUCION

L(- %/-/- ) &'()*++/(*- * *9 +(-,/,)* % -* &'*/ 9- /9&(',,*

*%+/ * % '*,/%/ * /*'-/> ) * *,*'9/ * '

9*/ %- +&+/*- /-,%'> -: +(9( *% -',/( * &'(++/ ) *-, 9)

%/- % (*,/( -/+( *% &'()*+,(. E- */*,* *> * ' 9*/> %

'*,/%/ ( ( *% &'()*+,( *' &(' * &'()*++/ * %

*9> ) %(- 9,((- * ,/%/+* ** ,**' -* -%/ ) &'(&/+/' *%9:/9( 9'* * *''('.


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/ ANALISIS DE PRECIOS

/.1 PROYECCION DE PRECIOS

0M+*!(+# $!(+# $+!+ 5 , +!(n+

ITEM CL!JARINA 5!G 18413LEVADURA 232!OTROS INSUMOS 112!

TOTAL MP E INSUMOS 21853

GASTOS DE PRODUCCION 632!GASTOS GENERALES 255GASTOS DE COMERCIALIZACION 4!32GASTOS SIN IVAPATENTESPERMISO 5REMUNERACIONES Y JONORARIOS 155!!

OTROS GASTOS INDIRECTOS 15!!TOTAL COSTO POR 50KG HARINA 51895

COSTO 1G DE PAN 76!MARGEN ESTIMADO 11 84PRECIO ESTIMAD 1G 844IVA 1 16!

PRECIO VENTA FINAL KG 1004


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7 MARCO LEGAL

LEY NM. 2!.6!6

SOBRE COMPOSICIN NUTRICIONAL DE LOS ALIMENTOS Y SUPUBLICIDAD

WA',:+%( 1X. L(- '/+,*-> &'(+,('*-> /-,'//('*- * /9&(',('*- *%/9*,(- **' &'(+**'> * %( '*%,/( % &'(++/> /9&(',+/>*%('+/> *-(> %9+*9/*,(> /-,'/+/ ) *, * ,%*- %/9*,(-*-,/(- % +(-9( H9(> * % ('9 ) +(/+/(*- * &' + +-(>*&*/*( * % ,'%*0 *% &'(+,(> */ % ,('/ * /', * %(-'*%9*,(- /*,*-. S*' '*-&(-/%/ *% '/+,*> /9&(',(' ( &'(+,('* % /('9+/ /-&(/%* * *% ',%( * %(- &'(+,(- -* :,*' ) *'0.

A-/9/-9(> **' -*''-* * *> * *% 9/,( * % +* &'(+,/ ** *%%(- /,*'*> *% &'(+*-( * *%('+/ * %(- %/9*,(- +9&% +(*- &'+,/+- * 9+,'+/ * ',/+* % /(+/ * %(-%/9*,(-.

A',:+%( 2X. L(- '/+,*-> &'(+,('*-> /-,'//('*- * /9&(',('*- *%/9*,(- **' /('9' * -- *-*- ( *,/*,- %(- /'*/*,*- *+(,/**> /+%)*( ,((- -- /,/(- *&'*-(- * ('* *+'*+/*,* *&'(&('+/(*-> ) - /('9+/ ,'/+/(%> *&'*- * +(9&(-/+/ &('+*,%>/ * &*-( ( ( % (9*+%,' * //* %(- '*%9*,(- /*,*-.

A',:+%( 3X. N( -* &(' /+/(' %(- %/9*,(- ) +(9/- &'*&'-

/'*/*,*- ( /,/(- * &* /+/' *:(+(-> ?(- % -%> *?(-( %-**-> ( * * % ('9 -* --+*&,/%*- * +'*' /9&'*-/*''* '*-&*+,( % *'*' ,'%*0> +(9&(-/+/ ( +%/ *% %/9*,(>-*K %( *-,%*+/( * *% R*%9*,( S/,'/( * %(- A%/9*,(-.

D*+'*,( NK9. 77. R*%9*,( S/,'/( * %(- A%/9*,(-

A',:+%( 1. E-,* '*%9*,( *-,%*+* %- +(/+/(*- -/,'/- * **'+*?/'-* % &'(++/> /9&(',+/> *%('+/> *-*> %9+*9/*,(>/-,'/+/ ) *, * %/9*,(- &' -( H9(> +( *% (*,( * &'(,**' %-% ) ,'/+/ * % &(%+/ ) ',/0' *% -9//-,'( * &'(+,(- -(- */(+(-.

A',:+%( 3. T((- %(- %/9*,(- ) 9,*'/- &'/9-> **' '*-&(*' * -+(9&(-/+/ :9/+> +(/+/(*- 9/+'(/(%/+- ) +'+,*'*- ('(%&,/+(-> -- (9*+%,'- ) *(9/+/(*- %*%*- ) '*%9*,'/- *-,%*+/-.


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A',:+%( 6. L /-,%+/> 9(//++/ *-,'+,'% DTO 475> SALUD )+/(9/*,( * +%/*' *-,%*+/9/*,( * %/9*,(- A',. /+(> NX 3 **'+(,' +( ,('/0+/ *% S*'/+/( * S% D.O. 13.!1.2!!! +(''*-&(/*,*.

A',:+%( 7. A% -(%/+/,' % ,('/0+/ &' % /-,%+/ * *-,%*+/9/*,(> *%

/,*'*-( **' &'*-*,'> -*K +(''*-&( ,('/0+/ 9/+/&% *+*'( &%( '*%('; &%( ( +'(/- * &%, * /-,%+/(*- -/,'/- *-+% * % 9/-9; + +'(/- * %(- -/-,*9- * *%/9/+/ *% +%('> (%(' (&(' ) -/-,*9 * ':(; *-+'/&+/ **'% * %(- &'(+*-(- * *%('+/; *9,*'/- &'/9- * *9&%*'; ''(- %(- * -* *-,/'; -/-,*9- *+(,'(% * +%/ -/,'/ +( * +(,'; H ,/&(- * %/9*,(- * *%(''; /-/-,*9 * *%/9/+/ * *-*+H(-.

A',:+%( 8. L ,('/0+/ -*' %/ &(' &%0( * ,'*- ?(- +(,(- *-*- (,('9/*,( ) -* *,**' ,(9,/+9*,* &'(''( &(' &*':((- /%*-

) -+*-/(- 9*(- * *% &'(&/*,'/( ( '*&'*-*,,* %*% +(9/* -(%, * ( +(,/' -- +,//*- ,*- *% *+/9/*,( *% ,'9/( ('//%( * -- &'''(-. A',:+%( . L ,('/0+/ -%( &(' *9/,/'-* &'*//-&*++/ *% *-,%*+/9/*,( ) % -(%/+/, * B/%/(,*+ *% C('*-( N+/(%* CH/%* .%*)+H/%*.+% (+9*,( **'( *% 18"2!15 ,('/0+/**' -*' '*-*%, &(' *% S*'/+/( * S% +(''*-&(/*,* *,'( *% &%0( *,'*/, :- H/%*- +(,(- *-* * *% '*/'*,* +(9&%*,* %(- ,*+**,*-

A',:+%( 11. D*-* *% //+/( * - +/(9/*,(> *% /,*'*-( **' &%/+' %-&'+,/+- **'%*- * H//** * % 9/&%+/ /+%)*( *% +%,/(> %

'*+(%*++/> % &'*&'+/> % *%('+/> *% *-(> *% %9+*9/*,(> *%,'-&(',*> % /-,'/+/ ) % *, * %/9*,(-> +( (*,( * ',/0' &'(+,( /(+( ) -(.

7.1CONCLUSION

P(-/%*9*,* *% *-,/( %*% -* ,*9 * &'*-*,* -/,+/ *-&*+/%>&*- %- %*)*- -*%* /,*'&'*,'-* +(9( +(,( * '*-,'/++/(*- % *H+*'* %- *9&'*--> * ,,( - ('9%+/> -/ *9'(> *- /9&(',,* % H(' *%%*' +( &'()*+,( *9&'*-'/% +9&%/' +( %(- &*'9/-(- 9/+/&%*-&*',/*,*- ) -'-* * %(- -&*+,(- %*%*- * /(%+' *% '*-&*+,/( &'()*+,(>) * * ( H+*'%( *- 9) &'(%* * %%*9(- * %(> %( * (-&'((+': 9%,- ) H-, +/*''* * %(+% */,( - +/(9/*,(> %( * (*'*9(- ) * * ,(( -*,/( -///+ &'/- &' *-,' *9&'*-.


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8 TABLA DE COSTOS

8.1INVERSIONESE *-, -* *,%% %(- '*+'-(- /+/*'(- *+*-'/(- &' % /-,%+/ )&*-, * 9'+H * N*-,' &*':.

8.2INVERSIONES DE ACTIVOS

"#l$ V#l$ &F

M*-- 5!!.!!! 2!>!2

B*- 2!!.!!! 8>!1

R+ 5!!.!!! 2!>!2

E%*9*,(- * +(',* 3!!.!!! 12>!1

J('(- 3.5!!.!!! 14!>16

C9/(*, +/ -/9&%* 2.2!!.!!! 88>!

T"*+9# : /.2. : 277;31

8.3CAPITAL DE TRABAJO

8.4DEPRECIACIONES


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27/31

1 FLUJO DE CAJA

1.1 FLUJO DE CAJA ESCENARIO NORMAL

V*, 3


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V*, 15


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PRI L /*'-/ -* '*+&*' * *% ?( 2

11 CALCULO VAN TIR PRI


30/31

12 CONCLUSION

A %( %'( *% ,'-+'-( * *-, /*-,/+/ ) H+/*( -( * %- H*''9/*,-) +,('*- 9//-,',/(- * /%)* *,'( * % ,(9 * *+/-/(*- &'*,*'9/' % +,//%/ * /*',/' ( ( * % +'*+/ * 9/+'(*9&'*->H%( +(+'*,9*,* * *-,' P*': < S('*- *% S'=> ) *(+(9( */*+/ %(- %/-/-> +%+%(- ) +(-/*'+/(*- * -'/*'( *-* %/*-,/+/ * % *9 * ,*':9(- * -* *+*-, '*%/0 *

*% '* * /%*+/ *%/9/,> &-( &(' K-* * %(- */&(->9,*'/%*-> 9( * (' ) H*''9/*,- * '**'/':9(- &' +(-(%/'*-,'(- +(-,(-> H-, ('9' -: &% * &'(++/ * (- &*'9/,/*'(&,/9/0' ,((- %(- '*+'-(- % 9/9( * *-,* +-( *,'( * %(- %:9/,*- **-,' +&+/ /-,% ) *-,' %//*0 (- 9'+ &' -: *,*'9/'*-,'( +(-,( * *, * -* +'/,*'/( * &*'-* %(- +(-,(- * *%9*'+( *-,%*+*> %('9(- *,*'9/' * *-, /*'-/ *- FACTIBLE>


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((- -: &('+*,* 9)(' * %- +/- * % //+/( * *-,* ,'((- /9(- +(9( 9*,.

P'%*%9*,* % **++/ * *-, /*-,/+/ (- +(+/*,/09(- * * ,(9 * *+/-/(*- * ,% **'' +(9( /*',/' * *( *(+/(> **-*' %/0 +':,/+9*,* /(%+'( ,((- %(- +,('*- ) &'9*,'(- ,*-9*+/((- &' /-9//' % 9*(- *% %,( '/*-( * *9&'**' *(+/(+(%%* ) ( *'-* %%*' -(%( &(' *% /9( ( * &'*-*,/9/*,( * *

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