INCREASING INVESTMENTS

Those willing to invest improved their fortunes compared to those cutting back.

Benefits of weakened rivals and developing neglected market

Come Close To Customers

Needs, Wants And Affordability Change During An Economic Downturn.

Strategies Should Change Accordingly Keeping In View Present Needs.

Previous Recession’s Consumer Behavior Data Should Form Basis Of Marketing Strategies.

Review Budget Allocations

Underperforming distributors can be weeded out and incentives provided to effective product sellers.

Many Firms as diverse as Century 21 increased their Internet marketing activities during the recession which proved beneficial as internet usage high.

Most Companies allocate their money to personnel marketing as done in USA,2009

COMPELLING VALUE PROPOSITIONS

Not to over focus on price reductions

Increase value the brands offer

Review product portfolios and brand architecture to confirm that brands andsub-brands are clearly differentiated. Lower-priced brands or sub-brands in their portfolios can help benefit

Aims to diversify investments in different market to avoid heavy losses by concept of averages