presentation2-091011211158-phpapp02 (1)

7/28/2019 presentation2-091011211158-phpapp02 (1)

1/45

CONSUMER PERCEPTION ABOUT HERO-HONDA VIS--VIS

OTHER BIKES

Presented by:-

Jubin Shah


2/45

Content

Introduction to history

Objective of the study

Introduction Of company

Key policies and awards Comparison with other company

Finding & analysis

Graphs SWOT Analysis


3/45

Contd

Suggestion

Conclusion

Bibliography


4/45

History of the first motorcycles

19th-century dream

The "safety" bicycle-bicycles with front and rearwheels of the same size, and with a pedal crank

mechanism The first commercial design was a three-wheeler

built by Edward Butler in Great Britain in 1884.

The first motorcycle in 1885 is Gottlieb Daimler (who

later teamed up with Karl Benz to form the Daimler-Benz Corporation).


5/45

Contd

First steam propulsion motor-cycle was invented inthe eastern U.S in 1967 with two cylinder

The first successful two-wheeler, though, was the

Hildebran & Wolfmueller, patented in Munich in1894


6/45

Objective

Nowadays vehicles have become the most valuablefor any person.

The generations of today's want bikes and car

Comfortable to them for reaching office, collage, etc Hero Honda has very good name in producing and

selling bikes

Hero Honda has a good image in the eyes of public


7/45


8/45


9/45

Introduction of hero honda

Joint venture between India's Hero Group andJapans Honda Motor Company

Most successful joint ventures worldwide

Introduced new generation motorcycles possible to drive a vehicle without polluting the

roads.

Over 20 million Hero Honda two wheelers tread onIndian roads today

Every 30 seconds, someone in India buys HeroHonda's bikes


10/45

Contd

Three globally benchmarked manufacturing facilities- Dharuhera and Gurgaon in Haryana and Haridwarat Uttrakhand

Capable of producing out 4.4 million units per year 3000 customer touch points

CRM initiative - Hero Honda Passport Program, oneof the largest programs of this kind in the world


11/45

Hrithik Roshan Priyanka chopra


12/45

Awards

National safety awards for the year 2001

National productivity awards for the year 2001

Best slogan awards for the year 2002

ICSI national awards for the year 2004 ICWAI national awards for the year 2005

Corporate social responsibility awards for the year

2006 Bike indian awards for the year 2007


13/45

Contd

TNS voice of the customer awards for the year 2008

NDTV bike indian awards for the year 2008


14/45


15/45


16/45

Bajaj Auto Limited

India's largest manufacturer of scooters andmotorcycles

The lowest-cost scooter maker in the world

Founder History of Bajaj Groups

Founder Chairmen Jamnalal Bajaj

Year of Establishment 1926

Industry Two - Three Wheelers

Business Groups The Bajaj Groups


17/45

Contd

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Vijender Kumar the bronze medal at the Beijing

Olympics, was today named as the brandambassador ofBajaj Auto

Different Bikes
http://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htmhttp://i/Desktop/shruti/profile.asp.htm


18/45

Awards

1. Most Exciting Bike of the Year 2001 for BajajEliminator

2. Most Exciting Bike of the Year 2002 for Bajaj

Pulsar3. Total Customer Satisfaction 2003 for Bajaj Pulsar

4. Bike Maker of the Year 2004 for ICICI Bank

5. Bike of the Year 2004 for Bajaj Pulsar DTS & Wind125

6. Bike of the Year 2005 for Bajaj Discover DTS


19/45

Hero Honda dethrones Bajaj as 2-wheeler king

Largest two-wheeler company in the country.

However at the end, its two-wheeler sales fell some30,000 units short of Bajaj.

Hero Honda had sold 1.02 million motorcyclesduring the year

A 26:26 joint venture between Honda of Japan andthe Munjal

Splendor continues to be the best-selling model inthe Hero Honda


20/45

Contd

Bajaj Auto, on the other hand, is the market leader inscooters with brands like Chetak and Legend.

For motorcycles, it has a technical tie up with

Kawasaki of Japan. Its motorcycle portfolio comprises of Boxer, Acer,

Caliber, Pulsar and Eliminator


21/45

Research

According to Philip Kotlar, Research is thesystematic design, collection, analysis and reportingof data and findings relevant to a specific marketingsituation facing the company. Following are thesteps of research process.

1. Formulation of research problem

2. Choice of research design

3. Determining sources of data4. Designing data collection forms


22/45

5.Determining sampling size [100]

6. Organizing and conducting the field survey

7. Processing and analyzing the collected data

8. Preparing the research report9. Conclusion


23/45

1. To know brand awareness of hero hondamotorcycles


24/45

2. To know future purchaser of hero hondamotorcycles

k hi h d l f h h d


25/45

3. To know which model of hero hondabikes, he/she wants to purchase


26/45

4. To know the media by the whichconsumer comes to know about bikes

T b h i hi h


27/45

5. To aware about the time which customersuses to purchase bikes


28/45

6. To know that who affects the most whiletaking the purchase decision

T b h ff f i l


29/45

7. To aware about the effect of promotionalscheme on consumer

8 T b t th h i it i f


30/45

8. To aware about the purchasing criteria forpurchasing hero honda bikes

T h tt f f


31/45

9. To aware purchase pattern of consumer ofhero honda bikes

T k h l i F hi h


32/45

10. To know the location From whichconsumer purchase hero honda bikes in Surat

f d ff


33/45

11. Comparison of different Companiesselling

0

500000

1000000

1500000

2000000

2500000

Hero Honda

Bajaj

Yamaha

Suzuki

C i f Diff t Bik i diff t


34/45

12.Comparison of Different Bikes in differentcompany

Company /

Different facilities Bajaj Pulsur 150 Hero Honda Splendor Yahama Crux Tvs Victor

Tank capacity 18 liters 12.8 liters 11 liters 15.5 liters

Gear box 5 speed 4 speed 4 speed 4 speed

Colors Black, Sliver Black, Red, Sliver Black, Maroon Blue

Max power 12 Bhp 7.5 Bhp 7.6 Bhp 7.16 Bhp

Cubic capacity 143.9 cc 97.2 cc 105.6 cc 124.8 cc

Max speed 105 Kmph 90 Kmph 110 Kmph 85 Kmph

iff bik i h diff


35/45

Different companys bikes with differentfacilities

Tank capacity Liter

18

12.8 11

15.5

0

5

10

15

20

Bajaj Pulsur

150

Hero Honda

Splendor

Yahama Crux Tvs Victor

Bikes

Liter

Gear box In Speed

5

4

4

4

0 1 2 3 4 5 6

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

bikename

Speed

Max pow er In Bhp

12

7.5 7.6 7.16

0

5

10

15

Bajaj Pulsur

150

Hero Honda

Splendor

Yahama Crux Tvs Victor

Bikes name

Bh

p

Cubic capacity In CC

143.9

97.2

105.6

124.8

0 50 100 150 200

Bajaj Pulsur 150

Hero Honda Splendor

Yahama Crux

Tvs Victor

BikesN

ame

CC


36/45


37/45

SWOT Analysis

Strengthof hero honda Ability to understand

customers needs and wants

Recognized and establishedbrand name

Effective advertising capability

Strengthof Bajaj auto Recognized and established

brand name Awarded as largest two

wheeler and Three Wheelerproducers in India.

Suitable for all the class peoplein terms of Finance as compareto other two wheeler industries

in India


38/45

Weakness

Hero honda Hero is vulnerable in the

joint venture because HondaMotor Company has so

much power

Bajaj auto The resell value of Bajaj

vehicles is competently lessthen Hero Honda


39/45

Opportunity

Hero honda Global expansion into the

Caribbean and CentralAmerica.

Expansion of targetmarket (include women)

Bajaj auto The company entered joint

venture with Renault andNissan two major car

makers to enter in to smallcar segment.

Looking for launchinglow cost car as nano


40/45

Threats

Hero honda Honda Motorcycles and

Scooters, India can takeaway market share and

cause joint venture to gosour .

Bajaj auto is a strongcompetitor.

Bajaj auto Bajaj Automobiles in

India can take away marketshare and cause joint

venture to go sour for Carindustries.

Hero Honda automobile isa strong competitor


41/45

Suggestions

Improvement in their vehicle considering the C.C.and Maintenance cost occur after sales

Company and dealer are suggested to concentrate

on advertising print Media like Hoarding,Magazines, and adverting Banner

More concentrate on consumer by creating moredealers in city

Own financial company and provide attractivefinance like Low down-payment , low rate ofinterest to attract customers.


42/45

Contd

Hero Honda must be increase their

-bikes tank petrol capacity

-Gear box

-Maximum power-Cubic capacity

-Maximum Speed


43/45

Conclusion

Customer satisfaction is the one of the most majorpart of the buying behavior

Company has to Build strong brand awareness and

credibility among its customers Majorities of people are aware about its brand

Try to produces such vehicles that attract thecustomer.

On technical base Bajaj is the best from others butfrom our research, consumer prefer Hero Honda

bike due to high resell value and low maintenance.


44/45

Bibliography

www.google.com

www.Herohonda.comwww.bajaj.com

www.suzuki.com

www.yamaha.comwww.bharattraders.com
http://www.google.com/http://www.herohonda.com/http://www.bajaj.com/http://www.suzuki.com/http://www.yamaha.com/http://www.bharattraders.com/http://www.bharattraders.com/http://www.yamaha.com/http://www.suzuki.com/http://www.bajaj.com/http://www.herohonda.com/http://www.google.com/


45/45

Thank you

ButWait

presentation2-091011211158-phpapp02 (1)

Documents

Transcript of presentation2-091011211158-phpapp02 (1)