Presentation1 200003

8/7/2019 Presentation1 200003

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EXPERIENCE CERTAINTYSERVICE BUSINESSS OUTSOURCING


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INTRODUCTION

Tata Consultancy Services Limited (TCS) is a softwareservices and consulting company headquartered in

Mumbai, India. TCS is the largest provider of IT and BPO

services in India. The company is listed on the National

Stock Exchange and Bombay Stock Exchange of India.


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KEY POINTS TCS has over 143,000 of the world's best trained IT consultants in 42countries.

Revenue of $6.0 billion (fiscal year ending 31 March, 2009). Key people

Ratan Tata (Chairman)

S Ramadorai (Vice Chairman)

N Chandrasekaran (CEO & MD)

S Mahalingam (Executive Director & CFO)

Products

TCS Bancs

Digital Certification Products

Healthcare Management Systems

ServicesIT Consulting

IT Services

Outsourcing

BPO

Software Products


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ORIGIN Tata Consultancy Services was established in the year 1968 as a Indian IT industry. It

began as the "Tata Computer Centre", a division of the Tata Group. F C Kohli was the

first general manager. JRD Tata was the first chairman.

In the early 1970s, Tata Consultancy Services started exporting its services.

In 1981, TCS set up India's first software research and development center.

In 1999, TCS saw outsourcing opportunity in E-Commerce and E-Business . By 2004,E-Business was contributing half a billion dollars (US) to TCS.

On 9 August 2004, TCS became a publicly listed company much later than its rivals,

Infosys, Wipro and Mahindra Satyam.


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Global Leadership in IT industry.

Operational Excellence.

Integrity

R& D of Company.

Client Satisfaction.

Company Brand Image .


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Employee Satisfaction and Development.

Profit Maximization.

Quality product and services.

Service to Society.


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NATUREOFTHEIR MARKET

SOFTWARE MARKET CLIENT BASED MARKET

TCS PASSPORT PROJECT- GOVERNMENT SUPPORT MARKET

TCS SMART BOX- INDUSTRIAL DEVELOPMENT MARKET

TCS E-LEARNING - EFFECTIVENESS MEASUREMENT SOLUTION

TCS HEALTH CARE MANAGEMENT SYSTEM SOCIAL MARKET


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MARKETINGSTRATEGY

TCS LUCKNOW BRANCH OFFICE


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SWOTANALYSIS

Market Capital of Rs. 1,42,000 cr.

Manpower.

Support ofGovernment.

Brand Image in Global Market.


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Dependency on Foreign Client.

Effected by World Economy.

Lack Of Awareness


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Competition with their close competitor Infosys & Wipro.

Global Marketing Environment.

Staffing and Management Condition.


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CONCLUSION

The guiding principal of our organization is to provide quality with

high degree of customer care and impeccable service I.e. major

trust on after service

Creativity, fairness,quality,reliability,openness and serious

attitude to relation with customers and business partners, there

are the primary virtues of TCS.


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RECOMMENDATION

TCS is a landmark for both UK BPO as well as USA BPO , but I

think they should more involved in INDIA BPO & CHINA BPO.

As a INFOSYS and WIPRO , TCS should more work with

Microsoft & Accenture like world leading company under best

marketing strategy.

TCS should more involved in their Domestic Market INDIA.


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Presentation1 200003

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