Presentation Title Maximum Three Lines TELEFÓNICA I+D Date: © 2010 Telefónica Investigación y...

Presentation TitleMaximum Three Lines

TELEFÓNICA I+DDate:

© 2010 Telefónica Investigación y Desarrollo, S.A. Unipersonal

TELEFÓNICA I+D


© 2010 Telefónica Investigación y Desarrollo

Authors:

Juan José Hierro – CTO on Software Technologies

Luis Miguel Vaquero - Researcher

Juan A. Cáceres – Technology Specialist

Andrés L. Martínez – Technology Specialist

Centre for Excellence on Software Technologies

TELEFÓNICA I+D


3

01 Cloud Vision

02 Morfeo’s Cloud Technologies

- EzWeb - Claudia

03 Opportunities for SMs

Index

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Cloud Vision

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© 2010 Telefónica Investigación y Desarrollo, S.A. Unipersonal5

Forecasts announce that skies will be “Cloudy” tomorrow but …

… What do we mean by “Clouds” nowadays ? … and tomorrow?

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“Cloud computing is

using the internet to

access someone else's

software running on

someone else's hardware

in someone else's data

center”

Lewis Cunningham

“A hosted infrastructure

model that delivers

abstracted IT resources

over the Internet”

Thomas Weisel Partners LLC

“Cloud computing is an emerging

approach to shared infrastructure in

which large pools of systems are linked

together to provide IT services”

IBM

““AA style of computing style of computing where massively where massively scalable IT-enabled scalable IT-enabled capabilities are capabilities are delivered 'as a delivered 'as a service' to external service' to external customers using customers using Internet technologies”Internet technologies”

GartnerGartner

“A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and

billed by consumption”

Forrester Research

What is ours ?

There are multiple definitions …

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Concept and definition

Our Definition:

Main Concepts:

— Feeling like having infinite computing resources (virtualization)

— Vertical and horizontal scaling

— Utility Computing (inmediate provilioning) and pay per use

Vaquero et al. ACM SIGCOMM Computer Communication Review 2009

• IaaS/NaaS: Storage, Computing and Networking Services.• PaaS: execution and programing environments as a service.• SaaS: software as a service.

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Today …

Clouds aim to support the

Utility-like provision “as a Service” of

Infrastructures / Platformsfor application hosting

Ease of use, self-service Pervasive Hidden complexity Scalable on demand Pay per use (much cheaper than

if you set it up on your own) Reliable Secure

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Cloud Hosting: some challenges are still there

Need for a higher level of abstraction for describing applications to deploy on the Cloud— Just what a programmer would know— Most efficient multi-tier architecture is

automatically setup by the Cloud Higher-level abstract language customers

can use to describe their business requirements— Elasticity rules— Monitoring

Convergent and efficient allocation of, both, computing and communication resources (Bandwidth, VPNs, VLANs, …)— Both internal communication resources and in-

outbound connection resources— Need definition of NaaS (Network as a Service)

layer to handle communication resources

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But hosting is just one part of the story …

PaaS Clouds will

transform into business ecosystems helping

application providers to grow their business …

How can I make money ? Marketplace functions— Support to multiple/flexible

pricing/revenue models— Rating, Billing and Settlement

as a Service How can I best promote my

app ? Mashup as a Service— Be able to combine with

apps/services from others— Let end users develop their

own apps

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Mashup as a Service (MaaS)

“Mashup as a Service” (MaaS) will be a key feature in future Clouds— End users search for, pick and select gadgets in a

catalogue and assemble them together to support most frequent operations in their daily life

— Beyond state of the art mashup technologies on the Internet today (e.g., iGoogle or NetVibes): ability to connect gadgets, share mashups, …

— Some gadgets linked to network capabilities/APIs or Cloud Apps (e.g., YouTube, Flickr, Terabox, …)

Target scenarios:— Consumers: pick a photo on flickr and send it by

MMS, Take a photo on Terabox/Flickr and publish it on Facebook, twitt a feed you read, …

— SMEs: Access to a marketplace of SaaS applications, pick Trouble-ticketing app from provider A, Customer Database app from provider B, combine them together with Cloud Services, …

Check beta site: http://ezweb.tid.es

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But hosting is just one part of the story …

… PaaS Clouds will also evolve as to provide the

richest programming framework helping app providers to create killer

applications

Rich set of APIs accessible “as a Service” from apps hosted in the Cloud:— Context as a Service— Backend EAI tools as a Service

(Publish/Subscribe, …)— Network Enablers as a Service— Content as a Service— DataStore as a Service

Mobile Web access development tools12

Context

EAINetwor

k Enable

rs

Content Data

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The global picture

13

Applications providers:1. Register Application Blueprint on

PaaS Cloud infrastructure

2. Choose revenue model (pay per use, share, ads) and bundling conditions

3. Publish suite of front-end gadgets (optional)

4. Deploy application The application uses built-in

functions (context, comm services)

End customers (SMEs, individuals) are able to mashup apps coming out from different app providers

13

Cloud

cataloguemashup gadgets

simple gadgets

Mashup Front End

services

Application

Marketplace support

infrastructure

1.3.

2.

Built-in Cloud libraries

4.

Application provider

Self-service Portal

Application Blueprint

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Morfeo Cloud hosting technologies: building the Open Cloud

Building the MaaS concept: EzWeb Building open components for the

governance and business oriented layers in IaaS and PaaS Clouds

http://cloudtechnologies.morfeo-project.org

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Key participation in most relevant EU FP7 and Avanza projects related to Cloud

NUBA

http://cloudtechnologies.morfeo-project.org/




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The Claudia Platform

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RESERVOIR’s IaaS Cloud Reference Architecture

ServiceManager

VEEM(VEE Manager)

VEE Host(hypervisor, VSJC)



VMI

VHI

VEEM(VEE Manager)

VMI

SMIService

ManifestOVF+

ServiceProvider

ServiceProvider

ServiceProvider

ServiceProvider

RESERVOIR Site

ClaudiaClaudia

OpenNebula

Xen, KVM, VMWare, …

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Nuba’s IaaS Reference Architecture

NUBA Cloud Provider

Service Provider

Service Descriptors Repository

ServiceLifecyleManager

Service.Configurator

Software RepositoryFinal ImagesReposotiry

Virtual EnvManagercluster 1

DynamicResource

Provisioning (DRP)

Federated Cloud Manager

FederatedCloud Orch.

Inter-operability

ResourceManager

Service Manager

IaaS Cloud Broker

Virtual EnvManagercluster N…

D & OManager

(GS)

MonitoringSystem

(GS)

Business Manager

D & OManager

(GCF)

MonitoringSystem(GCF)

Business Manager

D & OManager

(provider)

MonitoringSystem

(provider)

Business Manager

Portal deUsuario

(GUI)

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Claudia Platform Components

Public Virtual Infrastructure

Cloud

Public Virtual Infrastructure

Cloud

ClaudiaClaudia

TCloud API (REST)

Service Lifecycle Manager

Monitoring(WASUP)

OCCI - Open Cloud Computing Interface (REST)

Virtual Infrastructure Manager(Open Nebula, vSphere, …)

Business Model

Manager

Scalability & Optimization

Cloud Dashboard(EzWeb GUI)

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Claudia Features

Implementation of part of the TCloud API (extending VMWare’s vCloud, submitted to DMTF)— OVF-based Service Definition

— Operations for provisioning, managing and monitoring services

GUI/Dashboard to monitor and control the deployed services based on Ezweb mashup platform

Monitoring Service based on EzWeb/WASUP platform— Event Registry

— Event aggregation

— Alarms generation

Configurable Service Lifecycle Management Automatic Scalability Support (user defined scalability rules in OVF) Business-Oriented Service Management: cost control Integration with different infrastructure managers and public clouds through OCCI and

specific drivers— OpenNebula

— VMware vSphere

— Amazon/Eucaliptus

— …

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Next Steps

Cloud Storage— Participation in the FP7 VISION project (under negotiation)

Platform As A Service— Coordination of the FP7 4CaaSt project (under negotiation)

— Integration of Service Containers (Java, BPM, Web, …)

— Integration of Cloud Technologies and APIs

— Creation of an Application Marketplace with Service Composition support

Network As A Service— 4CaaSt includies the convergence between IT and Communications.

Experiments— StratusLab project (under negotiation) for providing Cloud Computing

services to the Scientific Community (e-Infrastructures FP7)

— Morfeo Cloud for providing Cloud Computing for Open Source Projects (testing, demos, etc.)

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Opportunities for SMEs

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Transformation: Advantages

Up to of 80% of cost reduction in hardwared (consolidation) and 60% in energy consumption. Cutting down CAPEX.

Reduction of Time-to-Market

Reduction of 70% of operation costs (management automation)*. Cutting down OPEX?

Does it increase OPEX? But (comparing EC2 vs Local Servers) :

— Power, room, etc.

— Indirect cost of servers (network, storage, etc.)

— Overhead owning servers: acquisition, accounting personal, and IT administers.

— Usage of servers (ratio usage/cost)* Source: IBM and http://berkeleyclouds.blogspot.com/

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Transformation: Disvantadges

Maturity (from managing VMs to services?)

— Monitoring

— Service Management

— Business Models

— Standardized Cloud Platforms

Security (multitenancy, virtualization, EDoS, Data, etc.)

SLAs

Scalabilty

Vendor lock-in (waiting for Standards)

Migration to virtual environments is not cheap (packaging, licenses, level of consolidation, etc.)

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Expansion: new opportunities

PROFIT: New Marketing Channel in Internet

— Positive Cash Flow = Client Net Present Value (NPV)

— Negative Cash Flow = Client Acquisition Cost ( CaC)

Client Net Present Value (NPV)

— Inbound Marketing (market segments)

— Client Satisfaction

Client Acquisition Cost

— Lead analysis / ROI of the channel

— Suscription

– Pricing.

– Bundling / Product mix: THE CHANNEL IS YOURS!!!

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Thank you!!

Morfeo Cloud Technologies blog:http://claudia.morfeo-project.org/

RESERVOIR:http://www.reservoir-fp7.eu/

NUBA:http://nuba.morfeo-project.org/

SLA@SOI:http://sla-at-soi.eu/

OGF-Europe and OCCI:http://www.ogfeurope.eu/http://www.occi-wg.org/

Claudia: http://claudia.morfeo-project.org/

http://claudia.morfeo-project.org/

http://www.reservoir-fp7.eu/

http://nuba.morfeo-project.org/

mailto:SLA@SOI

http://sla-at-soi.eu/

http://www.ogfeurope.eu/



http://www.occi-wg.org/










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