Presentation mmc kilbride_b
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Transcript of Presentation mmc kilbride_b
VUZIX SMART GLASSESthe newest innovation in translator technology
The Company NTT Docomo Mobile phone company Japanese-based Headquarters: Tokyo, Japan
The Product Vuzix Smart Glasses Headmount device (HMD) Viewfinder and Bluetooth Augmented Reality Character recognition software
Functions Visual Translator- the viewfinder will recognize
the individual characters on a document and overlay the translated text immediately. Languages: Japanese, Chinese, Korean, English
Facial Recognition- viewfinder will recognize facial characteristics, thus providing the user with the person’s job title and identity. (yikes)
Digital Reality- change any flat surface into a touch screen keyboard.
Target Market Tourists
NTT Docomo announced that its first target market will be tourists and the product will conveniently be on store shelves in time for the 2020 Tokyo Olympics.
Say YES to Social Change The Vuzix Smart Glasses will bring social
change Break the language barrier between
countries Create a more culturally aware society Increase globalization Increase tourism and boost the economy Provide an overall cultural, linguistic, and
economic bond all over the world.
Will it Last? Relative Advantage is HIGH
Convenience Social Prestige Economic Advantage Instant Gratification
Weighing the Pros and Cons Pros
Quick Translation Instant Connection
with different cultures
Affluence (Cultured) Hooked up to mobile
device (Portability) Social Prestige
Anymore???
Cons Cost (Projected to
be around $500.00 per device)
Head mount is a distraction.
Limited to only 4 languages
Not on shelves for another seven years
Anymore???
In Conclusion… The Vuzix Smart Glasses are going to be
a hit for Innovators, but will take a while, if at all, to reach a critical mass and diffuse into society.
I personally do not believe that the innovation will be highly successful if it keeps the same design and the same cost.
Vuzix Smart Glasseshttp://www.vuzix.com/home/
Question:Is this product something you would buy? Why or Why not? Do you agree with my projection that the product will not be successful? Why or Why not?