presentation IEC (1)

8/7/2019 presentation IEC (1)

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FED-EX VSDHL


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INTRODUCTIONWe have discussed between our group members the companies we

decide to choose to complete this assignment and we have chosen two freightcompanies which is Fed-Ex and DHL.

We Gathered some relevant information from this 2 freight

companies a B2C model which is Business to Customers these 2 freight

companies also can act as a B2B company which is Business to Business

Company. These 2 companies function both ways. Besides offering freight

services to customers, it also can help business to deliver goods and services.

The headquarters are available in most country of their coverage.

Customers or business can choose to deal it online or offline like making

payments and bookings from their website. This kind of e-commerce is

called Click-and-mortar organization.

As they deal with things offline and online. Firstly, the partial service soldweget go and make some payments physically and booking at their

headquarters or we can also choose to do it online. Second is the partial

processing. When all is done, customers can check their goods, where have

they reached and the condition of their goods. Both of these freight

companies have tracking system placed on their customers good so,customers are able to check their goods.


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The Backgroundof DHL


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DHL Worldwide Express, a privately held worldwide delivery service comprised of

DHL Airways and DHL International, is the world's oldest and largest international air-

express company. Since 1969 when it began as an air-courier service from California to

Hawaii. DHL delivers both small and heavyweight parcels to destinations from theMiddle East and Pacific Rim countries to throughout Europe and the United States.

DHL was founded by three young shipping executives--Adrian Dalsey, Larry

Hillblom, and Robert Lynnboth of them were casting about for a way to increase

turnaround speed for ships at ports. They argued that if the shipping documents could be

flown from port to port, they could be examined and processed before the ships arrived,

and speeding up the process would decrease port costs for shippers. With this in mind,the trio combined the first letters of their last names to form the acronym DHL, thus

beginning an air-courier company that revolutionized the delivery industry.

DHL rapidly developed into an express delivery service between California and

Hawaii, then quickly expanded to points east. DHL branched into the international

market in the early 1970s when it began flying routes to the Far East.

Even though DHL is recognised worldwide, sometimes is it hard to conduct businessas negotiation with foreign governments posts as a challenge. In 1982, for example, the

French post office sought to reassert a monopoly dating back to the 15th century, and

DHL possessing 80 percent of the French market--was ordered to halt operations outside

Paris. That could have been a potential crisis for the company but was, favorably

resolved later.


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The Background of

Fed-Ex (Federal

Express)


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FedEx Corporation is synonymous with overnight delivery, an industry the company developed during

the 1970s. The market leader has restructured for the 21st century and is now composed of five major

operating companies: FedEx Express, FedEx Ground, FedEx Freight, FedEx Custom Critical, and FedEx

Trade Networks. FedEx operates in 211 countries. FedEx Ground ships small packages by ground and is

the second largest provider of such services in North American. FedEx uses its planes, ground vehicles,and electronic technologies to speed up transportation.

FedEx was founded as Federal Express Corporation in 1971, by 28-year-old Memphis, Tennessee,

native Frederick W. Smith. Smith, who is a Marine pilot in Vietnam.Smith supplemented a $4 million

inheritance from his father with $91 million in venture capital to get his idea off the ground. In 1973

FedEx began service in 25 cities.Smith's idea was costly indeed; it required creating an entire system

before the company's first day of business. FedEx added to these start-up costs by beginningexpensive advertising and direct-mail campaigns in 1975.

The company lost $29 million in its first 26 months of operation: in 1975 alone it gained $43.5 million

in sales against an $11.5 million loss. By late 1976 the company was carrying an average of 19,000

packages a night, and by year's end it was $3.6 million in the black.In 1977 company profits hit $8

million on sales of $110 million. The company had 31,000 regular customers, including such giants asIBM and the U.S. Air Force, which used it to ship spare parts. It also shipped blood, organs for

transplant, drugs, and other items requiring swift transport.

FedEx serviced 75 airports and 130 cities. While the major airlines gave the company stiff competition

on heavily traveled passenger routes, there was virtually no competition on routes

between smaller cities.


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Criteria For evaluation

WHEN COMPARING THE

WEBSITES OF DHL AND FED-EX,

WE FOUND OUT THAT BOTH OFTHEM HAVE DIFFERENT WEB

LAYOUT, POSITION OF IN THE

INFORMATION SHARED,FUNCTIONALITY OF THE

INFORMATION, NAVIGATION OF

THE WEBSITE , AND THE


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1.DESIGN

LAYOUT


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DHL FedEx(Federal Express) The homepage is provided, have a

language tab.

Colorfully decorated.

Does not shows news feed,but shows

other services available.

Shipment tracking is the middle.

Search engine is on the top left of the

page.

No flash animation,but only static

pictures.

Have different types of services.

Not able register an account

Do not have a Font Tab, but has a

Language tab

Homapage provided but not able to

choose language.

Plain,just a few colours like white,

and purple.

Shows news feeds

Shipment tracking is in the middle.

Have a search engine on top of the

page.

Uses flash animation to decorate the

page.

Have an alert bar on top that shows

the recent activities.

Less types of services.

Able to register for an account

Has a Font tab


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Design Layout of DHL Website


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Design Layout For FedEx(Federal Express) Homepage


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2.Positioning

OfInformation


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DHL FedEx(Federal Express)

Organize the information in hyperlink

will pop out more information while

mouse pointing over it.

Tracking system in the middle of the

page.

Not able to create account.

Detailed information is categorized on the

left hand side of the page with different

services.

Does not have telephone numbers or ways

to contact DHL customer service centre.

Able to switch between countries with the

countries profile tab on top of the page.

Does not have Custom Services.

Organize the information in hyperlink

will pop up more information when

pointing mouse over it.

There is a tracking system in the middle

of the page.

Login account on the right hand side of

the page.

No detailed information provided.

Have a quick access to contact FedEx

Customer service centre with the

telephone number.

Cannot switch between country profile

tab as it does not have one.

Provides Customs services like tax

calculator.


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3. Functionality providedDHL FedEx(Federal Express)

Provide Language

Selection

No tab for registration

for accounts

No language selection, but

has a Font size selection.

Provides a tab for

registration for accounts

Has a login bar for

members to get more

information


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4.Perfomance of the website

DHL FedEx

Searching Speed is Fast

Speed is much slower during

Festive seasons

User-friendly

Not much links

Searching Speed is abit slow

Speed is slower during peak

times such as festive seasons

User-friendly but boring

Not much links


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Conclusion As a conclusion, from our research, both these websites have performed their own

manner. From the various aspects of the criteria, we found that we prefers DHLwebsite rather than FedEx (Federal Express) according to the ranking we hadgiven.DHL scored 10 ticks but FedEx only got 9 Ticks.

DHL has a nice appreance and clear and balanced web page compared to FedExwebpage, although FedEx uses flash animations.DHLs webpage has more coloursand looks more vibrant and attractive compared to FedEx webpage which onlyconsists of purple,and white.DHL uses yellow, red white and other coulurs toomaking its website stand out in attraction.But FedEx website has a Font size

adjustment tab which DHL dont have.this can help uses adjust the suitable fontsize that suits them so that thy can see well.

Information position of DHL is organized in detail and clearly. Some of thefurther promotions of their other services such as mail, courrier and shipment aredisplayed together with photos which can attract more consumers. The news feedof FedEx website displays on the lower right of the page which provide littleinformation and not an attractive tab.

In contrast, FedEx website have better functionality than DHL website In a sensethat it has I columm for non-members to register and members to log in theiraccounts.

. Apart from that, the performance of the DHL website is than the Ryan Air. Theloading speed of DHL and FedEx website might be reduced if meet peak seasonssuch as festive seasons.

Thus, from our research, we found that DHL website have the better criteria than

FedEx. That is why the ranking rate of DHL is higher than FedEx.


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THANK

YOU

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