Presentation File 5159fcde Afec 47e7 a542 0267ac1045f6
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Transcript of Presentation File 5159fcde Afec 47e7 a542 0267ac1045f6
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8/23/2019 Presentation File 5159fcde Afec 47e7 a542 0267ac1045f6
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MySkinMyLife.com
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From Balch, C. M. et al. CA Cancer J Clin 2004;54:131-149.Copyright 2004 American Cancer Society
Melanoma rates continue to rise in the U.S. Unless detected early
survival is greatly reduced
The Problem
Stage 4 ~ 10%
Stage 3 ~ 30%
Stage 2 ~ 50%
Stage 1 ~ 80%
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MARKET FUNDAMENTALS
Primary Market: U.S. Patients
At-Risk Patients: 15,000,000
Patients Developing Melanoma Annually 76,000
Patient Deaths/Year 9,200*
*More than 1 patient dies every hour of every day of every week of
every month of the year.
The question: If one of the major indicators of a potential melanomaproblem is change on the skin surface, how can you not have abaseline set of images?
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The Solution
The Leading Early Melanoma Detection Service in the Nation
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WHOLE VALUE PRODUCT PLATFORM
1. Referral/Scheduling and Education
2. Imaging
3. Secure Transfer from Imaging Site4. Production
5. Secure Transfer
to Physician for In-Office Examination & Education
to Patient for At-Home Self-Examination
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MARKET STRATEGY: WHY WE WIN!
Our strategy is to:
dominate the domestic market
drive Total Body Imaging to become the Standard of Care
become the leading provider of this service
This will be accomplished by expanding our current number ofsites into the top 55 markets in the U.S. reaching 60-70% of
the population within 50 miles of an imaging site.
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IMPLEMENT MARKET STRATEGY
Management Team
Develop a management team experienced in the medical field.
To accomplish this task, I will employ an agressive approach whereby non-
vital management services are outsourced to allow us to stay behind therevenue curve.
As revenue increases, the management team will be brought in-house asneeded. Individuals needed to fill several of the management slots havealready been identified and are willing to consult with, and eventuallybecome actively associated with the company.
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IMPLEMENT MARKET STRATEGY
Sales & Marketing Team:
Exec. VPSales & Marketing
VP of Sales VP ofMarketing
8 Regional
Directors
Web site
FacebookTwitter
YouTube
PR
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-2.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Millions
ofDollars
Year
DigitalDerm,Inc. Projections
Gross Revenue Net Income
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RESOURCES NEEDED
$500,000
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EXIT STRATEGIES
There are 3 basic possibilities each with its own pluses and minuses:
Acquisition
I.P.O.
Self-Sustaining
At the end of 5 years, with DDI having annual revenue of $10M andvaluing DDI at a 3X-5X cap rate, the company will have a stated valueof $30M-$50M.