Presentation 9970 MSF9970-L-DSM Speaker Presentation AU 2015
Presentation - EnT553
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Transcript of Presentation - EnT553
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Nik Nuraisyah Binti Nik Azmi 2011465754
Nurul Adila Binti Tajuddin 2011805736
Zafrina Safira Binti Zaharuddin Safri 2011800564
Noor Haleeda Binti Mohd Hussain 2012896082
Nur Farah Azalia Binti Muhd Fozi 2012833666
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LOCATION
Address : LOT 2125 SA-10,
Kampung Padang Balang,
51100 Sentul, Kuala Lumpur
(Factory and Showroom)
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INTRODUCTION
Abas & Sal Batik was establishedsince year 1990. Abas & Sal Batik was
inspired by the combination ofhusband and wife name. They createtheir product and transform the finefabric into contemporary, modern,
abstract and traditional design. Theyemphasize quality for each productthey present to their customer.
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ENTREPRENEURS BACKGROUND
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ORGANIZATION CHART
Puan Salmah &
Encik Abas
(Owner)
Workers
(Designing)
Workers
(Dye and coloring)
Workers
(Waxing)
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MARKETING STRATEGIES
Involve in government activities
e.g. Kraftangan Malaysia, Showcase
Satu Daerah Satu Industri 2012
Up-to-date design
e.g. Pario, scarf, jubah, maxi dress
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OPERATION MANAGEMENT
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Cloth stretching : Stretch a piece of white cloth tightly using a wooden or
metal frame to avoid damage and uneven absorption of colour in the next
process.
Preliminary sketch : Outline the desired pattern on the cloth with a pencil
or charcoal. If you dont outline your design, you may make a mistake in
the third step and cannot erase it.
Canting (Designing) : Fill the canting with molten wax and hold it at an
angle against the cloth to trace the outlines of the pattern. The wax is
used to prevent dye from spreading to the entire cloth.
Colouring : When the wax outline is done, the cloth is ready to be dyed. Mixremazol dye with cold water in a bowl. You can choose many colours as you like
using a good quality paint brush to paint the dyes within the outlines.
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Drying : After colouring, the cloth is left to dry for about half an hour by
raising the pemidang to the top.
Colour-fixing : When the dye is dry, the cloth is soaked in a sodium silicate
solution to preserve its colours. Squeeze the cloth and set it aside for four
to eight hours.
Washing and boiling : Rinse the cloth to remove sodium silicate residues.
Then, boil the cloth in hot water mixed with cleaning soda to remove excesswax.
Drying and ironing : The batik is then hung to dry under natural conditions.
Iron the batik when dry.
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SWOT ANALYSIS
Long established experiences
Use own capital
S Lack of promotion and awareness
Limited space
W Government program that requires the use of batik.
Attention of government in Batik Industry
O Pattern duplicate
Low enthusiasm of young people in batikT
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RECOMMENDATION
Expand area
of production
Increase
marketing
strategy
Move to
strategic
location
Hire more
creativeworkers
Business
expansion
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CONCLUSION
As the conclusion, ABAS & SAL BATIK is a well-
established firm since it has been operated for
more than 20 years. However, people still notaware with the existence of the firm. ABAS &
SAL BATIK need to take action in order to
improve their business.