Mothers and Business People: Time-saving Simultaneous use with other

tasks (take care of children) Ability to buy large amounts

at a discounted price

Millennials: Personalized service Meaningful search

Value Propositions

Value Attributes

Online Registration

Price

Delivery time

Ease of use

Friendly interface

Convinience

AvailabilityBrand Value

Credibility

Capability

Value curve

Online R

egistr

ation

Price (

Freem

ium)

Delivery

Spee

d

Ease o

f Use

Frien

dly Inter

face

Convenien

ce

Availab

ility

Brand Valu

e

Credibilit

y

Capab

ility

0

1

2

3

4

5

6

7

8

9

10

Value CurveGift a Gift Amazon

Attributes

Hypothesis (in)validation

H4.1* – We believe that 45% of people will be willing to use Gift a Gift instead of other platforms, since we provide a time saving tool, for a personalized and meaningful search when our survey reaches 100 responses.Test: when our surveyValidation: 45% of answers reaches 100 responses

Hypothesis (in)validation

H2.1 – We believe our clients will be willing to pay online with a credit card or a debit card when we prove our partners have a secure payment method by having a survey to their customers that reaches 90% positive answers.Test: Survey 100 clients of our potential partnersValidation: 90% of positive responses

Hypothesis (in)validation

H7.1 – We believe that our website will generate more sales than our app when our survey reaches 65% of positive responses from our potential clients.Test: Survey to 200 potential clientsValidation: 65% of positive responses

Hypothesis (in)validation

H2.2 – We believe that, by offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness when our survey reaches 60% of positive responses.Test: surveyValidation: reaches 60% of positive responses

Validation Board