Presentatie Hampshire 14-10-2010
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Transcript of Presentatie Hampshire 14-10-2010
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Social Trends in HospitalityDonderdag 14 oktober 2010Landgoed Het Laer in Ommen
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Welkom!
Jeroen van der Schenk @jvdschenk jeroenvanderschenk
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Organizing without Organizations
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SOCIALTRENDS
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2000 2010
vertrouwen
hoog
laag
Edelman Trust Barometer
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‣ Web 1.0‣ Web 2.0‣ Web 3.0‣ Web 4.0
The Social Media Revolution
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De doofpot bestaat niet meer...
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En dit kan echt niet meer...
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Organizing without organizations
(1) Mensen
(2) Technologie (3) Economie
Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in
plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
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cooperation
personal currency ( = intangibles) create identity
sharing
collective(inter)action
collaborativeproduction
conversation
Organizing without organizations
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Sharing
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Reviews & Conversations
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Reclame is zo ..... 2004?
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1. Bezoeker klikt voor meer informatie over reviews
2. Bezoeker kan zelf een review achterlaten
3. Reviews komen realtime terug op de eigen website
Evert Overtoom - Directeur Dekkerautogroep: ‘Uw beoordeling is, ongeacht de inhoud daarvan, direct zichtbaar voor andere consumenten op internet en door ons niet aanpasbaar of verwijderbaar. Vanuit onze overtuiging dat transparantie bijdraagt aan een betere kwaliteit van dienstverlening in de autobranche tonen wij de resultaten ‘realtime´ op onze eigen website.’
Zo kan het ook!
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Zo kan het ook!
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Crowdforcing
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Crowdforcing
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“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”
Crowdforcing
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Crowdforcing
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Wisdom of the crowd
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Wisdom of the crowd
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99designs.com - the end of individual designers?
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Collective (inter)action
Virtual social networks: “Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious gaming
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Collective (inter)action
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Teambuying
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New (disruptive) Businessmodels
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Disruptive Bypass
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Bestaansrecht?
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Bestaansrecht?
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Bestaansrecht?
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TECHNOTRENDS
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Augmented Reality
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Augmented Reality
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3D Printing
08-06-2009
09-09-2010
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We become are mobile!
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Foursquare
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Location Based Matching?
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CRM becomes CRD
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CRM becomes CRD
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Arbeidsmarktcommunicatie
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Arbeidsmarktcommunicatie
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Arbeidsmarktcommunicatie
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It’s all about (social) touchpoints...Are you really connected?
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Howto: Become a LOVEMARK?
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‣ Luisteren‣ Verbinden‣ Helpen‣ Vragen
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Ruim 1/3 van de Nederlanders wantrouwt claims dat een product ‘maatschappelijk verantwoord‘ of ‘duurzaam’ is. Ze zien duurzaam ondernemen vooral als marketingtruc.
Windowdressing?
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Van windowdressing naar dialoog
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Tools, tips & trics
‣ Google tools!‣ LinkedIn, Facebook, Twitter, Mindz.com, Hyves‣ Foursquare‣ Delicious, Digg‣ Youtube, Vimeo, Flickr, Picasa, Slideshare, Issuu‣ Jing, Animoto, Cooliris‣ Tungle, Netvibes‣ Zamzar, Twitterfountain, Mobypicture‣ Xfruits, Bit.ly
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Act local, brand global!
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Hampshire HQ
Social Media Structure (actual situation)
Hotels Medewerkers
GASTEN
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Social Media Structure (branding)
HOTEL
COUNTRY COUNTRY
REGIO REGIO REGIO
HOTEL HOTEL HOTEL HOTEL
HAMPSHIRE INT.
Local branding
National branding
International branding
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Social Media Structure (contentsharing)
HAMPSHIRE corporate accounts
HAMPSHIRE HOTELS & Stakeholders
HAMPSHIRE Community
Filtering by tags
HAMPSHIRE Website
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Bedankt!
Jeroen van der Schenk @jvdschenk jeroenvanderschenk