Presentación eCommerce Cross Border - eCommerce Day Bogotá 2016
Presentación Daniel Soldán - 3°Jornada eCommerce Retail | CAC
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Transcript of Presentación Daniel Soldán - 3°Jornada eCommerce Retail | CAC
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• Buenos Aires• Bogotá
• Quito
• Santiago• México• Asunción• Lima
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Que es email marketing?
• El canal de comunicación online con mejor retorno de la inversión
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• Big Data• Inbound marketing• Automation marketing• Customer experience• Behaivoral• Upselling• Crosselling• Score leads• Multichannel• Triggers
+2…?
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Usted está aquíO aquí ?
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Cual es la diferencia?
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0,10% de conversión por contacto
1,0 % de conversión por contacto
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0,10% de conversión
1,0 % de conversión
100.000 contactos >> $ 100 mil
100.000 contactos >> $1 Millón
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Hit Right - the Right Time
• Big Data• Inbound marketing• Automation marketing• Customer experience• Behaivoral• Upselling• Crosselling• Score leads• Multichannel• Triggers
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Y mi base…Y el volumen…Y las herramientas…Y el contenido…
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El golpe indicado
• Normalizar y reciclar la base• Separar los contactos calificados de los inactivos• Score leads
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En el momento justo
• Organizar un cronograma• Entender las preferencias• Medir• Monitorear • Armar flows de comunicación
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Cuántos contactos de tu base están activos?
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PREGUNTAS ?