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Crisis House RespondersRenewed Hope through Resource Connections
Courtney Brown
Stephenie Mira
Esben Oxenvad
Dillon Albert
Yasmeen Aranas
Amber Conness
Ryan Kelley
Julie Joergensen
Katie Koach
Research Research was conducted on East County’s Crisis House to evaluate their situation and develop strategies and tactics to improve it.
• Crisis House interactions (CEO presentation, visit to center)
• Literature
• Content Analysis
• Survey
Information from Crisis House & Literature
Information from CH
• Looking for clear communication strategy
• Reinforce identity with updated slogan and symbol that reflects the company
• Financial - Increase donations & support
• Lack of new media (facebook & other social media contacts)
Literature
• People donate for connections
• Want to feel part of a greater cause
• US & San Diego most highly charitable areas in the world
Content Analysis Themes – Words or Phrases Used More Than Once in Articles
Survey Results
Willingness to Donate
Problem Statement • Increase in donations
• The source of concern for lack of funds comes from insufficient outreach
• Relocation, rehabilitation and resources are unknown services Crisis House provides
• The lack of a clear organizational identity and ability to communicate
Goals & Objectives• Stimulate positive
rapport • Strengthen the message • Be clear and consistent • Motivate and inspire
donations and support • Bond relationship with
the organization and community
Measured through:New media campaigns Increase awareness to 60%
Increase amount of donations by 25% by March, 2016
TacticsPhase 1: New Media
Establish social mediahiring intern
Phase 2: Traditional MediaPress releaseNew slogan
Phase 3: Activities and EventsOpen house bi-annuallyEstablish ongoing presence in farmer’s markets and shopping centers,Annual Crisis House 5K Run
Budget• Measurable & Affordable
Low Cost Option: $4,352.00
Moderate Cost Option: $5,280.00
Donor/Sponsor Fundraising
Evaluation
• At the end of 2015: a new survey to measure increased
awareness
• March, 2016: Goal of 500 followers on Facebook
• Compare our donations: 2014 vs. 2015. Increase goal
of 25% by March, 2016
Our big events – Check attendance, outreach, following
Recommendations
• Social Networking Sites
• Bi-annual open houses
• Social Media Sites
• Internal Management
• Crisis House Structure