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    STAFFING PRACTICES AT ADITYA BIRLA MONEY LTD.

    SUBMITTED TO:

    PROF. POONAM NAIR

    SUBMITTED BY

    ANGAD BHANDARI (NR10010) BHAGIRATH JADEJA (NR10037)

    SHREY BHATT (NR10012) BHASKAR NIRAULA(NR 10056)

    OMDEVSINH GOHIL (NR10032) DEEP SHAH(NR10083)

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    STAFFING

    Staffing is filling, and keeping

    filled, positions in the organizationstructure

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    Aditya Birla Group Profile

    Aditya Birla Group is India's first truly multinational corporation.

    The group has an annual turnover of US$ 28 billion and has over 1,00,000

    employees belonging to over 25 different nationalities on its rolls.

    Aditya Birla Group has its presence in 20 countries .

    India, Thailand, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China,

    USA, UK.

    Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia

    and Korea.

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    Hindalco

    Aditya Birla Nuvo

    Grasim Industries Ltd

    Ultra Tech Cement

    IDEA-ADITYA BIRLA COMMUNICATIONS

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    Vision:

    To be a premium global conglomeratewith aclear focus on each business.

    Mission:

    To deliver superior value to our customers,shareholders, employees andsociety at large.

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    Values:

    Integrity Commitment

    Passion

    Seamlessness Speed

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    INDUSTRY PROFILE

    The equity brokerage industry in India is one of the oldest in the Asia region.

    India had an active stock market for about 150 years that played a significant

    role in developing risk markets as also promoting enterprise and supporting the

    growth of industry.

    The stock market in India began in the 1860s during the American CivilWar that led to a sudden surge in the demand for cotton from India. Itresulted in setting up of a number of joint stock compananies.

    Historical records show that as early as 1864, there were about 1,000 brokers

    with the stock markets functioning from three places in Mumbai; between 9

    am to 7 pm at the junction of Meadows Street and Rampart Row, from day

    break till 9 am and from 7 pm to early hours of next morning at Bazargate.

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    A group of about 300 brokers formed the stockexchange in Jul 1875, which led to the formation of

    a trust in 1887 known as the Native Share andStock Brokers Association.

    Other stock exchanges came into being in majorcities in India, namely Ahmedabad (1894),

    Calcutta (1908), Madras (1937), Uttar Pradesh andNagpur (1940) and Hyderabad (1944)

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    Beginning Of A New Equity Culture A new phase in the Indian stock markets began in the 1970s, with the

    introduction of Foreign Exchange Regulation Act (FERA) that led todivestment of foreign equity by the multinational companies, which created asurge in retail investing.

    The Securities and Exchange Board of India (SEBI), which was set up in 1988as an administrative arrangement, was given statutory powers with theenactment of the SEBI Act, 1992.

    Following the recommendations of the High Powered Study Group onEstablishment of New Stock Exchanges, the National Stock Exchange of India(NSE) was promoted by financial institutions with an aim to provide access toinvestors all over the country

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    Company Profile

    Aditya Birla Money Limted (formerly known as Apollo Sindhoori CapitalInvestments) is a leading player in the broking space with nearly 14 years ofexperience.

    Incorporated in 1995, the company became a part of Aditya Birla Group in

    March 2009, when the Group acquired 76 per cent of the company throughAditya Birla Nuvo.

    Headquartered in Chennai, Aditya Birla Money is listed on National StockExchange of India Limited [NSE] and the Bombay Stock Exchange Limited[BSE]. It is also registered as Depository Participant with both NSDL andCDSL.

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    The company has a strong distribution network of over 230 own and 550

    franchisee branches, a large customer base in excess of 2 lakh and a scalable

    business model based on a strong technology backbone and a wide product

    mix.

    Aditya Birla Money offers the following services:

    Trading facility in equity segment on and derivative segment on NSE and BSE

    through a single platform

    Depository Participant (DP) services of NSDL and CDSL

    Depository Participant (DP) services of NSDL and CDSL

    Insurance solutions

    Distribution of mutual funds

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    ANALYSIS OF STAFFING AT ADITYA BIRLA MONEY LTD.

    Recruitment

    At Aditya Birla Money, they generally recruit employees through man-power

    consultants.

    Whenever there is a vacancy, they forward the job-profile and job- descriptionto the consultants.

    After getting the desired profiles, they forward it to HR department. Then, HR

    starts selection process

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    Organizational Structure

    Managing Director

    National Head

    Sales Head

    Zonal Head

    Area Head

    Sales Manager

    Senior Unit Manager

    Unit Manager

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    Orientation to the organization:-

    Orientation involves the introduction of new

    employees to the enterprise- its functions, tasks,culture and people. In Aditya Birla Money Limited,generally seven days induction programme is taken.This programme is taken by well acquainted seniors.

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    Training and development:-

    Every Saturday, training sessions are conducted.There is also an online module for training of theemployees. Online certifications are also given forthe same. Different management programmes takesplace on a regular basis. Generally one-two monthsgestation period is provided to the employees to gettrained and settle in the organisation.

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    Performance appraisal and compensation

    PIP(Performance Improvement Period)

    Appraisal cycle generally at the end of the year

    Balance score card is maintained

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    Finding and Learnings

    During the study of the project, we observed howstaffing is actually done in the corporate.

    We got the knowledge about the different types of

    staffing strategies functioning in the organization. We also got knowledge about how the organization is

    following their values in a very sincere way.

    We learnt how and what types of facilities are being

    provided to the employees.

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    We also observed how they are doing thePerformance Appraisal on basis of the achievementof the targets by the employees in the time given tothem.

    We got the knowledge about how stock-brokingindustry works and idea about the challenges whatthe employees are facing while performing their

    work. They emphasize on providing proper working

    environment to their employees, so that theemployees can work efficiently & smoothly.