Podar Presentations

7/31/2019 Podar Presentations

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Imagination ?No, Reality !


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No man is an island.He is a part of the maine.- John Donne


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PR- A Necessity Of Our Times


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CHANGE & THE CHALLENGE

- Forces of technology- Mobility- Education- Communication


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TODAY...

-people are led by their own consent

- guided by their own opinions- express the mores & demands of theirgroup


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THE 20th CENTURY...

1st Third : Invention2nd Third : Administration3rd Third : Human Climate


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PUBLIC RELATION is

helping an organisation and its publicsadapt mutually to each other.


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OUR UNIVERSE

StudentsTeachers / staffParents

ManagementGovt. AgenciesMediaPolitical PartiesOpinionLeadersOthers

INSTITUTION

PTA


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WHAT P.R. ACCOMPLISHES Favourable image & its benefits

Promotion of institution

Detecting & dealing with issues /opportunities

Determining org's posture dealing with'publics'

Goodwill of employees

Fostering goodwill in the community

Overcoming misconceptions / prejudices

Forestalling attacks

Contd


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WHAT P.R. ACCOMPLISHES

Good will with govt. / suppliers

Good will with other schools

Ability to attract the best teachers

Goodwill of parents / families

Formulation and guidance of policies

Fostering the viability of the society in whichthe org. functions

Directing the course of change


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IN 1513 AD HE WROTE...

...for knowing afar off (which is only given toa prudent man to do) the evils that arebrewing, they are easily cured.

But when, for want of knowledge, they areallowed to grow until everyone canrecognize them, there is no longer anyremedy to be found.

- Niccolo Machiavelli, ThePrince


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THE RISE OF EXTERNAL FORCES

- attitudes of people groups i.e. the humanclimate

environmentalism minority demands union policies conservationism women's claims community positions

Public Opinion is influencing Public Policy


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EMERGENCE OF DISSIDENT GROUPS

Rapid rise of education

Increased freedom of time &

movements Activists Groups haveincreased


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ISSUES, CRISES, EMERGENCIES

An issue is a matter in dispute

A crisis is a stage at which all futureevents affecting an org. will bedetermined.

An emergency is a sudden, unusually

unexpected occurrence that requiresprompt action.


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CONFUSING THE DISTINCTION...

Identifying a problem in the wrongcategory can lead to makingunsound/ineffective plans

Alarm and upset can be spreadunnecessarily among important groups.

Fuzzing the lines between thoseconditions leads to overstressing theirimpact.

That leads to a siege mentality.


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ACTION BEGINS BEFORE THE EVENT...

Establishing beyond doubt amongeveryone in the school that it will put firstthe interest of its people

Making it clear to all that the school willbe open about what is happening

Giving priority to resolving the emergency

and protecting the interests of the peopleaffected

Emphasising that despite stress and

danger to the school it will be fair to all


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PREPARATIONS INVOLVES 2 LEVELS

Those who are responsible for

management decisions

All those who might be involved duringan emergency


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EMERGENCIES CAN BE DIVIDED

INTO...

Internal VS External or Both ?

Earthquake !

A sudden emergency or a developingone ?

One-shot or lasting ?

Human or non-human?


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EXPLORING GRIEVANCES

Analyse the reason for the grievance

Analyse the source of the grievance

Study the facts of the grievance

Make an obj analysis ofpresent

attitudes about the grievance

Determine what others affected by thisgrievance are doing


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A CLASSIFICATION OF OPPONENTS...

Advocates : people who proposesomething they believe in

Dissidents : against something's, some

times many things

Activists : Want something changed

Zealots : are distinguished by anoverriding single mindedness

Fanatics : are zealots with theirstabilizers removed


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WHO ARE YOURCRUCIAL PUBLICS ?


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DESIGN A PLAN


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DESIGNATE A TEAM


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GET READY FOR TOMORROW!


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WORKSHOPS

Lilavati - 27th Aug

SSC - 03

rd

Sept

CBSE - 10th Sept

Aided

(Lang) - 17th Sept


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Just one word


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