PLANEACIN DE AUDITORA DE ESTADOS FINANCIEROS

BUSINESS I

GROUP 1560CASE STUDY 4InSteps relocation

TASK 1Work in groups of four. Take one of these roles.Student A: Vice-President, parent companyStudent B: Senior Manager, Paris subsidiaryStudent C: Senior Manager, Paris subsidiaryStudent D: Management Consultant (an independient adviser)

CASE STUDY 5Alpha AdvertisingTASK 1You are members of the creative team at Alpha.

ALPHA ADVERTISINGSmart camera

A smart camera, you only touch the screem and the camera turn on.The screem is totally touch.When you take a picture you can do changes in the effects of the picture.The camera is the 9mpx, has an excellent reduction. The batery is very durable, you can have it without change for 3 days!!And it is very handy because is ultra thin.

Key questions ( advertising team)What is the campaigns key message?The campaingns key message is: Smart , durable and handy camera you need.

What special features does the poduct or service have?The special feature of our product are:Durable batteryVery handyTotally touchHD 9 mpx

Who is your target audience?Our target audience is all the people, of all ages, that want a smart camera.

What media will you use? Several, or just one or two?We will use a TV commercials, and creative campaing with posters.

What special promotions will you use at the start of the campaing?At the start of the campaing we will use an artist than can promote our product.

Assesment sheet (managers)Give a score 1-5 for each category: 5= outstanding, 1= needs improvement.

Campaing concept Will it get the target aundiences attetion? 5Will it capture their imagination? 5Does it have a clear, effective message? 5Will it differentiate th eproduct or service? 4Will it persuade the target audience to buy the product or service? 4Will the target audience remember the campaing? 5

TOTAL: 28 /30

Presentation.

Was it interesting? 5Was it clear? 5Was it loud and clear enough? Was it varied in pitch or monotonous? 4Was the pace too quick, too slow or just right? 4Was the language fluent, accurate and appropiate? 5Did it impress you? Was there enough eye contact? 5

TOTAL: 28/30