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SUBMITTED BY-

SANTOSH KUMAR

PGDIE 41

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1-HISTORY

2-VISION & MISSION

3-BRANDS

4-PRODUCTS

5-FINANCIAL STATUS

6-MARKET SHARE

7-GROWTH STRATEGY

8-COMPETITORS

9-IN NEWS

10-AWARDS

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CONTENTS

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HISTORY

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The vision of PepsiCo is to put into action through programs and a focus onenvironmental stewardship, activities to benefit society, and a commitment to buildshareholder value by making PepsiCo a truly sustainable company

The mission of PepsiCo is to be the world's premier consumer products companyfocused on convenient foods and beverages. They seek to produce financial rewardsto investors as they provide opportunities for growth and enrichment to theiremployees, business partners and the communities in which they operate

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INTRODUCTION

Headquarters-Harrison , New YorkKey people-Indira Nuyi ( chairperson & CEO)

VISION

MISSION

Presence- in nearly 200 countries around the globe

Industry-Food and Beverage

Revenue-US $ 57.838 bl (2010),Operating Income-US $ 8.332 bl (2010)

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PEPSI COLA FR ITO LAY TROPICANA QUAKER GATORADE

Pepsi Lays Potatochips

Trop50 Quaker Grits Gatorade GMango

Diet Pepsi Fritos CornChips

Dole Juce Quaker RiceCake

Gatorade GCool Blue

Sierra mistnatural

Frito Lay Nuts Dole Sensation Quaker Oats Gatorade GBerry

Mountain Dew Sunchips Naked Juce Quaker magica GatoradeFierce-Grape

BRANDS & PRODUCTS

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FOOD PRODUCTCHEETOS

KURKURE

LEHAR NAMKEEN

UNCLE CHIPS

ALIVA

BEVERAGE PRODUCTPEPSI

7UP

AQUAFINA

MOUNTAIN DEW

NIMBOOZSLICE

MIRINDA

TROPICANA TWISTER

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Revenue US$ 57.838 Billion

Operating IncomeUS$ 8.332 Billion

Net Income US$ 6.338 Billion

Total Assets US$ 68.153 Billion

Total Equity US$ 21.476 Billion

2010.

Source-pepsico.com 6

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PEP-PEPSICO,KO-COCO-COLO,DPS-Dr PEPPER SNAPPLE GRP. INC.,KFT-KRAFT FOODINC.

Source-finance.yahoo.com

Market Share Based on Market

Capital in Food & Beverage industry

49%

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29%25%

Frito-lay North Amerika-29%

PepsiCo America Beverage-25%

UK and Urope-15%

Latin America-14%

Middle east,Africa,Asia-13%

Quaker foods North America-4%

Source-finance.yahoo.com 8

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REINVENTMENT OF COLA BUSINESS MODEL -CEO of PEPSICO Indira Nooyiwants to reinvent the cola business model because the world is abandoning fizzy drinksin favour of juices and water. About 60% of Pepsis North American volumes come fromnon-carbonated drinks

WORKING WITH FARMERS -As a large buyer of agricultural commodities such ascorn, oats, oranges and potatoes, PepsiCo is working with local farmers to secure stablesupplies of high-quality raw materials

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FOCUS ON CHI

NI

ES MRAKET-PepsiCo opened a new plant on June 26 inChongqing, a municipality in southwestern ChinaThe soft drink giant said it also plans to fund a variety of major capital programs togrow its manufacturing capacity in China, particularly in interior and western areas

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COCA-COLA COMPANY-KODr PEPPER SNAPPLE GROUP INC.-DPS

KRAFT FOODS INC.-KFT

PEP KO DPS KFT INDUSTRY

Market cap. 108.62B 150.22B 8.97B 60.61B 735.68B

Employees 294000 139600 19000 127000 657000

Q4 Rev.growth

27.40% 39.80% 6.70% 11.1.% 14.30%

Revenue 60.41B 38.11B 5.72B 50.46B 1.53B

Net Income 6.03B 12.10B 553M 3.03B -

P/E 18.38 12.65 17.30 20 16.46

P/S 1.80 3.98 1.57 1.19 1.32

INDUSTRY-BEVERAGE-SOFT DRINK SOURCE-PEPSICO.COM 10

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SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

BRANDING OVERDEPENDENCE ONWALL MART

BROADENING OFPRODUCT BASE

DECLINE INCARBONATED DRINKSALE

DIVERSIFICATIO LOW PRODUCTIVITY INTERNATIONALEXPANSION

INTENSECOMPETITION

DISTRIBUTION OVERDEPENDENCE ONUS MARKET

POTENTIALDISRUPTION DUE TOLABOR UNREST

IMAGE DAMAGE DUETO PRODUCT RECALL

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IN NEWS

PepsiCo launches its first lightly carbonated fruit-based beverage in Brazil,Frutzzz

PepsiCo and HUL launch 'Lipton Ice Tea' in India. Available in two variants: Green Teain Mint & Lemon flavour

Kurkure launches three new variants made using Moong, Urad & Chana dal

Lays launches its own Flavour World Cup 2011 takes the excitement

from the stadium onto a billion hearts

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abritas and si ic rages recei e t ree ffie Top ar eting ampaignawards.

The . . nvironmental rotection genc awards epsi oa 2 nergy tart stainedcellence ward for its energyefficiencyprogram

Pepsi o ranks among top companies on orporate ocial ResponsibilityIndexbythe ostonollege enter for orporate itizenship

The nvironmental Protection gency( PA) names Pepsi oas oneof its 2 8WaterfficiencyLeaders, for its effortsofwater efficiencyandenvironmental s stainability

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AWARDS

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