Organiztion Study

8/3/2019 Organiztion Study

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INTRODUCTION

This organization study was conducted at Harrisons

Malayalam.Ltd to acquire knowledge about the organization

structure as well as functions of the firm as a part of the curriculum

for the MBA programme.

Organization study provides help to study organization as a

whole and the various functions carry out in the organization. The

project work provided an opportunity to practice what we learnt inthe classroom. The study provides opportunity to gain knowledge

about the industry.

The study helps to understand how a company purchase

department tries to improve their business and helps to understand

how the company controls the material. The study helps to give the

awareness about the proper classification and defections of

materials. To check the material should be purchased at the rest of

time.

1. This work enriched to the researcher to know the various

department of Harrisons Malayalam.Ltd and their functions.

2. To improve the primary and secondary facilities provided by

Harrisons Malayalam . Ltd.

3. To evaluate, whether the materials are properly managed by

the company.

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4. It helps to analyze and study of the various materials which is

being used in the company

HISTORY OF THE COMPANY

The first of Their Tea Plantations was established nearly 200

years ago as Tea was first planted on the slopes of the

mountains that form the backbone of South India. (The

Western Ghats). Over the next 100 years. Tea Plantations

became a major activity transforming the landscape of these

mountains, turning them into the manicured tea gardens we

see today and providing employment and subsequently a

reasonable standard of living, to the local population. In theearly 1900's these estates saw consolidation and in 1907

Harrisons & Crosfield, which was set up as Tea Traders in

1857 in Liverpool, bought and established Malayalam

Plantations Ltd. As Owners and Managing Agents of

Malayalam Plantations, Harrisons & Crosfield further

consolidated their land holdings, including plantations in

Rubber, to produce the highest quality of both Tea and

Rubber in this part of the World. About 15 years ago,

changing priorities of Harrisons & Crosfield saw the RPG

Group, one of the largest business houses in India, take

control of this Company. Harrisons & Crosfield in India and

Malayalam Plantations were merged to establish Harrisons

Malayalam Ltd

5. Today, Harrisons Malayalam Ltd., as the largest Plantation

Company in South India, leads the industry in scientific and

modern agriculture and manufacture. The Company also preserves its proud heritage of looking after its employees

and evolving them with modern HR practices.

6. Co-existing with Nature, plantations in South India have a

proud ecological history in harmony with nature. Our lands

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borders virgin tropical forest and, as such, we operate with a

little "helping hand" from wild life. It is not uncommon for

elephants to ramble in our rubber plantations or dig up tea

bushes. The old bungalows while able to protect the

occupiers from such ventures do regularly have pantherslooking for a pet dog meal!

BOARD OF DIRECTORS

An integrated agriculture operation giant Harrisons

Malayalam Limited is India's largest producer of rubber, South

India's largest cultivator of Tea and perhaps the largest farmer of

Pineapple in the region. It is also a major processor of other

agricultural produce from neighboring farmlands.

The company also produces smaller quantities of a variety of other

exotic horticultural crops like Areca nut, Banana, Cardamom,

Cocoa, Coffee, Coconut, Pepper and Vanilla as well as limited

quantities of Organic tea and Spices.

The Management team of Harrisons Malayalam.Ltd include

the following persons,

Board of Directors

• Sanjiv Goenka : Chairman• Haigreve Khaitan : Director • P.K. Chowdhary : Director • Golam Momen : Director • Umang Kanoria : Director • Ajith Singh Chouhan : Director • Pankaj Kapoor : Managing Director

Management

• Pankaj Kapoor :Managing Director

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• K. N. Mathew : Vice President - Finance• V. Balaraman : Vice President-Commercial• C.Vinayaraghavan :Vice President-Rubber • Baburaj Nair : General Manager - Human Resource• V.Venugopal : General Manager -Legal• P.N. Ravunni :General Manager – Tea• George Sebastian:DGM- Engineering & Projects• As far as each valley is concerned there will be one group

manager and all other executives will come under the

group manager

Company Profile

Harrisons Malayalam Limited (HML) is the most successful

integrated agricultural operation in South India. One of the oldest -

with a history that goes back over hundred and fifty years - it has

been a pioneer in corporate farming and has, over this period,

established and run plantations for Tea, Rubber, Cocoa, Coffee and

a wide variety of Spices.

Today the company cultivates about 14,000 ha and processes

produce from other farmlands in its neighborhood. Rubber, Teaand Pineapple, respectively on 7,400 ha, 6,000 ha and 1000 ha of

own farmland give the company its primary products

With a production of about 9,000 tonnes of Rubber, 20,000 tonnes

of tea and 25,000 tonnes of Pineapple, HML is South India's

largest agriculture operation.

The company also produces smaller quantities of a variety of other

exotic horticultural crops like Areca nut, Banana, Cardamom,

Cocoa, Coffee, Coconut, Pepper and Vanilla as well as limited

quantities of Organic tea and spices.

Our operations are spread over 20 Estates, 8 rubber factories and

12 tea factories along with a number of blending and processing4



units in the three southern states of Kerala, Karnataka and Tamil

Nadu.

The company also operates a full-fledged tissue culture

laboratory for its own use as well as for production and sale of bothcrop and exotic ornamental plants.

The product range includes both CTC and Orthodox Tea, Rubber

in concentrated rubber latex, crepe, block and sheet rubber forms.

Fresh Pineapple is the other large produce.

As a dominant player in tea exports from South India over its entire

history, a position that it maintains even today, the company is asource for quality teas for all the big names in the Tea industry in

Europe.

In the local market the company sells its own brands of tea. Our

brands - Harrison's Gold, Mountain Mist, Surya and Spencer's have

a significant market share in the states of Kerala, Tamil Nadu and

Karnataka.

Being the industry leader in natural rubber production, HML is

known for its high quality natural rubber in the local and export

markets.

Exotic horticulture being a labour intensive activity the company

has been a major employer of people. It today has a workforce of

about 15,000. Operating in rural India, the company has been

responsible for bringing economic activity to remote parts of this

region and providing basic amenities including healthcare to a population otherwise deprived of such support.

Over half of the workforce comprises of women. Equal status is

accorded to them and they earn the same salaries/wages as their

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male counterparts.

With a strong in-house back up of relevant services, which

include Shipping , Clearing & Forwarding and Engineering the

company is well placed to understand and fulfill the needs of thedemanding world market and is well positioned to cater to it.

Over its history, the company has built many of the tea factories

and commercial premises and bridges in the region. The activity is

continued today - the company's Engineering Division takes up

independent civil and electrical projects.

The company is part of RPG Enterprises one of the largest andwell-respected industrial groups in India. The Group has a turnover

of around Rs.73 Billion and interests in tyres, cables, power

transmission, telecommunications, pharmaceuticals, specialty

chemicals, retail and consumer marketing, hotel and tourism,

entertainment and agri-business.

Listed on the National, Bombay and Cochin stock exchanges,

HML has a paid up capital of Rs.184.50 million and a shareholder

base of around 33,000.

VISION

Each organization should have vision. It is the dream or future

aspiration of the organization. Vision is a powerful motivator for

action. Vision is a forward looking view of what an organization

whishes to become. As far as Harrisons Malayalam .ltd is

concerned their vision include the following,

• To be a world class agri-based profitable business company

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• To make HML an exciting place to work

MISSION

The mission of HML includes the following:

• Growth by more than 40% every year for the next three

year

• PBT to grow by 50% every year

•

At least 40% of the business and 50% of the profits to be outside plantation crops agricultural operation

• To be among the top 10 companies to work for ranking

nationally.

GOALS OF THE COMPANY

Goals or objectives are important in every area where performance

and results directly affect the survival and prosperity of business.

Harrisons Malayalam. Ltd is true professionals in the field of

agricultural industry with well organized infrastructure. Within

short period of operation we have carved a niche for itself in the

infrastructure industry by sheer innovation, supreme quality

standards and ongoing technological up gradation.

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The important objectives or goals of HML are as follows;

I. Customer sovereignty

II. People orientation

III. Innovation & entrepreneurship

IV. Transparency and integrity

V. Anticipation ,speed and flexibility

VI. Passion for superior performance

NATURE OF PRODUCTS & SERVICES

Harrisons Malayalam Limited operates its various businesses

through independent divisions. The company has leveraged skills

developed in one sphere of activity to complement the

requirements of another. Over a period of time we have developed

competence in all these areas. The various divisions are

• Tea

• Rubber

• Spices and Horticulture crops

• Tissue Culture

• Engineering and Services

• Marketing of Branded Consumer Products

• Trading & Exports

• Clearing & Shipping

PRODUCTION UNITS & PRODUCT LINE

• RUBBER UNITS

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PALAPILLY- THRISSUR

MOOPLY - THRISSUR

KUNDAI -THRISSUR

KALIYAR - IDUKKI

MUNDAKAYAM – KOTTAYAM

LAHAI - PATHANAMTHITTA

KUMBAZHA -PATHANAMTHITTA

KONEY - PATHANAMTHITTA

VENTURE -KOLLAM

NAGAMALLEY - KOLLAM

ISFIELD - KOLLAM

• TEA UNITS

ANCHOOR - WAYANAD

CHOUNDALE – WAYANAD

SENTIND ROCK – WAYANAD

ARRAPATIA - WAYANAD

TOURAMALLA -WAYANAD

MAYFIELDS - NILGIRIS

WENWORTH - NILGIRIS

HOCKHORT - IDUKKI

UPPER SURRINELLE - IDUKKI

MOONGILER - IDUKI

PUTTUMALAYAR - IDUKKI

PRODUCT LINE

• RUBBER PRODUCTS

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LATEX

SOLECREPE

RUBBER SHEET

ISNR FORMS

• TEA PRODUCTS

HARRISONS TOURAMULLA

HARRISON HOCK HANT

HARRISON SORRIANALLE

SURYA TEA

HARRISON MALAYALAM GOLD TEA

MOUNTAIN MIST

HARRISONS GOLD LEAF

HARRISONS & CRISFIELD

• OTHER PRODUCTS

PINEAPPLE

CARDAMOM

MALABAR PEPPER

CLOVES

COCOA

VANILLA

COCONUT&BANANA ETC…

CAPITAL OF THE COMPANY

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The Company's Share Capital Base is Rs.18,45,54,050 divided into

18455405 equity shares of Rs.10/- each fully paid up out of which

9063113 shares of the company, constituting 49.11% of the issued

and subscribed share capital, is in dematerialized form as on

30.09.2005.

The shares are available for trading under both the Depository

Systems in India - NSDL and CDSL. The International Securities

Identification Number (ISIN) allotted to the Company's share

under the Depository System is INE 544A01019.

The Company's shares are listed at Mumbai Stock Exchange,

National Stock Exchange and Cochin Stock Exchange.

Stock Code

Mumbai Stock Exchange: 500467

National Stock Exchange: HARRMALAYA

Cochin Stock Exchange: HML

Share transfer process

All valid transfer requests are processed and approved by the Share

Transfer Committee which meets once in a fortnight and the sharecertificates after transfer are returned to the transferees within 30

days from the date of receipt.

Requests for dematerialisations/rematerialisation of shares are

processed and confirmed to the respective Depository within 15

days from the date of receipt of the document.

OBJECTIVES OR POLICIES OF THE COMPANY

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1. HR Policy

• Company’s vision is to be recognized as a preferred

employer with over 17000 employees across Kerala.

They believe that they should always comply with the

relevant legislation aimed at protecting people at work

• HML aims at the creation of an environment in which

all people are valued and can be successful at work as a

result of our genuinely valuing differences in all people.The company also recognizes that they are an important

employer in many local communities and we offer

competitive pay and benefit packages reflecting local

market conditions. Our leaders, managers and

supervisors are critical in ensuring our employees

welfare and we invest heavily in their training and

development.

2. Quality policy

• HML will produce agri-products to satisfy needs of quality

,consistency and standards for both Indian and

international customers

• Company’s systems will ensure that high quality right

from the stage of raw material, production while caring for

safety of our environment, people and ecology.

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3.Safety policy

It is the policy of HML to

• Maintain a safe and clean work place

• Providing training in safe job performance

• Ensure that unsafe situations are recognized reporter

and corrected promptly

• Comply with applicable safety laws and regulations

HML is committed to the safety and well being of their

employees and customers. Protecting human life from

harm and property from loss is the key responsibility of

every employee. They must always think before and

during every task.

4.Food safety policy

HML endeavors to:

• Enhance customer satisfaction and customer confidence

with company’s products and processes by

incorporating both statutory regulatory requirements

and latest standards in food safety management.

• Ensure commitment to communicate, implement and

maintain food safety and policy at all levels.

• Review to achieve continual improvement by setting

measurable objectives

5.Social responsibility policy

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HML is committed to uphold the dignity of labour to provide

a conducive environment to work with pride and lead a

comfortable life.

To achieve this they will’

• Comply with all national and regional laws rules and

regulations

• Continually improve the system

• Document communicate and create awareness among

all members

• Be a model to others

• Our concern shall be common good of the workman

vis-à-vis impetus on unity ,integrity and fraternity

• Declare the policy for public awareness

6. Environmental policy

• Organization remain environmental friendly while

achieving our business goals and contribute to

sustainable development

Company trying to achieve this by,

• Minimizing the consumption of natural resources

through process improvements resulting in reducing

,reusing and recycling

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• Preventing pollution through reduced consumption,

improved process and use of environmental friendly

materials

• Continually improving the environmental process

• Complying with all relevant environmental legislation

and regulatory requirements

• Contributing to conservation of natural resources using

renewable sources of energy and water harvesting

• Contributing to social forestation in association with

local government bodies

• Creating environmental awareness among through

camps and projects with special emphasis on

educational institutions

CODE OF CONDUCT FOR BOARD MEMBERS ANDSENIOR MANAGEMENT

The adoption of this Code of Conduct (the Code) by the Board

stems from the fiduciary responsibility which the Board Members

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and the Senior Management have towards the stakeholders in the

Company. Therefore, Board Members and Senior Management act

as trustees in the interest of all stakeholders of the Company, by

balancing conflicting interest, if any, between stakeholders, for

optimal benefit. (In the observance of the Code, the Directors intheir capacity as Directors, per se, have a Directional role and the

Executive Directors and Senior Management Personnel have

executive responsibility.) The Code encompasses the following:

1. Ethical and Moral behaviour

• Business shall be conducted ethically and by not committing,

condoning or ratifying illegal or immoral acts.

• Standards of fair dealing and personal integrity will be

observed.

• An environment free from gender-specific harassment,

discrimination and exploitation will be maintained.

2. Conduct of Business

Conduct of the business will be consistent with the Core Values,

which are as under:-

• Customer Sovereignty

• People Orientation

• Innovation and Entrepreneurship

• Transparency and Integrity

• Anticipation, speed and flexibility

• Passion for superior performance

3. Safety, Health and Clean Environment

In all aspects of Company's operations, its employees, customers

and society, safe, healthy and clean environment shall be given

prime importance.

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4. Conflict of Interest

• Conflict Situations: Any relationship, influence, or activity

that may impair the ability to make objective and fair decisions is to be avoided.

• Disclosure of Interest: Any financial or other material

interest by oneself or through relatives / organization in any

contract with the company (including vendors and

customers), shall be disclosed at first opportunity.

• Competing with the Company: Acceptance of any position

of influence or of pecuniary interest in any other

organisation, whose business is in direct competition withthat of the Company, shall be avoided.

• Use of Company's Resources / assets / property: Assets of

the company are to be used solely for the benefit of the

company. Opportunities discovered through use of corporate

property, information or position shall not be exploited, for

own personal gain, unless the opportunity is disclosed fully in

writing to the Company.

AWARDS & ACHIEVEMENTS

HML has been the recipient of many accolades and awards for

both its products and for the welfare work in the rural hinterland

that it operates in.

At The Golden Leaf Indian Tea Award (TGLIA), organized by

the Tea Board of India in March 2007 at Kochi, HML won the

following awards for the best tea quality in the followingcategories

Wayanad Region

1. Orthodox Leaf - Mayfield Estate

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High Range Region

1. Orthodox Leaf - Lockhart Estate

Bought Leaf Sector

1. Orthodox Leaf - Terramia Factory

At The Golden Leaf Indian Tea Award (TGLIA), organized by the

Tea Board of India in February 2006 at DUBAI , HML won the

following awards for the best tea quality in the following

categories

Wayanad Region

1. Orthodox Whole Leaf - Arrapetta Estate

2. Orthodox Fannings - Wentworth Estate

Travancore Region

1. CTC Leaf - Moongalaar Estate

2. CTC Fannings - Moongalaar Estate

3. Orthodox Leaf - Pattumalay Estate

High Range Region

1. CTC Fannings - Surianalle Estate

At the inaugural Golden Leaf South Indian Tea Competition,

organized by the United Planters Association of South India in

September 2005, HML had pride of place when it won the largest

number of awards for the best tea quality in a wide range of categories. These were:-

High Range Region

1. CTC Leaf - Surianalle Tea Estate

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2. CTC Dust - Surianalle Tea Estate

Travancore Region

1. CTC Fannings - Moongalaar Tea Estate2. Orthodox Whole Leaf - Pattumalay Tea Estate

3. Orthodox Brokens - Pattumalay Tea Estate

Wayanad Region

1. Orthodox Dust - Arrapetta Tea Estate

2. Orthodox Whole Leaf -Wentworth Tea Estate

3. Orthodox Brokens - Wentworth Tea Estate

The Federation of Indian Chambers of Commerce (FICCI) has, in

recognition of efforts in the welfare of workers, given HML the

Award for Corporate Initiative in the field of Family Welfare in

1990-91, 1996-97 and 2000-01.

Trade unions present in HMLIn order to get all of the employees rights to be accomplished

following trade unions work in HML unit

• Rubber estate workers congress (CITU)• Rubber estate labour congress (INTUC)

• Rubber estate workers union (AITUC)

• Kerala state estate & plantation workers union (TUCI)

• Thrissur jilla estate masdor sangh (BMS)

• Thrissur district thottam thozhilali union (STU)

• Plantation employee union (CITU)

Market share

HML market share → 11%

Pie diagram showing market share

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59%

11%

9%

13%

8%

St.Mary's Latex

HML

KurianEbraham.Pvt.Ltd

RK Latex

Others

Company life cycle

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▪- Harrison Malayalam Limited

Life cycle is very important part of any organization. It indicates four stages

of the company. The stages are introduction, growth, maturity and decline. HML is in a

growth stage. Growth stage means the market acceptance stage. That is sales and profit

rise often at a rapid rate. So profit increased. The firm is in a growth stage, focus a trade

off between high market share and high current profit on the basis of sales and trend of

HML is in the growth stage.

Competitors of HML

• St.mary’s Latex

• Kurian Ebraham . Pvt. Ltd

• R K Latex

Future prospects and growth plans

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Primary objectives of the study are to study the overall

functions of Harrisons Malayalam .Ltd. And also to know how

HML value their workers and customers.

Secondary objectives

• To understand the functions performed by various

departments in the company.

• To understand how effectively the company implementing

their plans.

• To study the performance of Harrisons Malayalam .Ltd

• To interact with the highly qualified Manager and study

their duties.

• To identify strength and weakness of the company.

•

To offer suggestions and recommendations based onfindings.

• To know the visions and missions of the company.

• To study the organization structure of the company and

reporting relationships existing in the organization.

NEED OF THE STUDY

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As I am a student from a rural area, I decided to do my internship

in a company which do its business mainly in the rural areas. HML

is such a company which provides a lot of assistance to rural

people in uplifting their life. But most of the people are not aware

of the same so I decided to torch up to their unawareness. So I

thought that by doing an organizational study in HML both myself

and others will come to know the major activities as well as the

role which HML conduct in our area.

SCOPE OF THE STUDY

• Each departments of Harrisons Malayalam Ltd24



• Both permanent and temporary workers of the Harrisons

Malayalam Ltd

•

Local people who come within the boundaries of HMLmoooply valley estate

• Financial performance of Harrisons Malayalam Ltd

• Products of Harrisons Malayalam Ltd

REVIEW OF LITERATURE

Organizational studies encompass the study of organizations from

multiple viewpoints, methods, and levels of analysis. For instance,

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one textbook divides these multiple viewpoints into three

perspectives: modern, symbolic, and postmodern. Another

traditional distinction, present especially in American academia, is

between the study of "micro" organizational behavior — which

refers to individual and group dynamics in an organizationalsetting — and "macro" strategic management and organizational

theory which studies whole organizations and industries, how they

adapt, and the strategies, structures and contingencies that guide

them. To this distinction, some scholars have added an interest in

"meso" scale structures - power, culture, and the networks of

individuals and ie ronit units in organizations — and "field" level

analysis which study how whole populations of organizations

interact.Whenever people interact in organizations, many factors come into

play. Modern organizational studies attempt to understand and

model these factors. Like all modernist social sciences,

organizational studies seek to control, predict, and explain. There is

some controversy over the ethics of controlling workers' behavior,

as well as the manner in which workers are treated (see Taylor's

scientific management approach compared to the human relations

movement of the 1940s). As such, organizational behavior or OB(and its cousin, Industrial psychology) have at times been accused

of being the scientific tool of the powerful. Those accusations

notwithstanding, OB can play a major role in organizational

development, enhancing organizational performance, as well as

individual and group performance/satisfaction/commitment.

One of the main goals of organizational theorists is, according to

Simms (1994) "to revitalize organizational theory and develop a

better conceptualization of organizational life." An organizationaltheorist should carefully consider levels assumptions being made in

theory, and is concerned to help managers and administrators.

DATA COLLECTION

a) PRIMARY SOURCE

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Primary data were collected through discussions and

interviews with management personnel of different departments.

b) SECONDARY DATA

Secondary data were collected form the company profile,

magazines, annual reports, journals, company website etc.

METHODOLOGY

This organizational study was conducted by collecting

information from primary and secondary data sources. The study

was conducted in three phases.

The first phase involved interviewing departmental heads and

other staffs for understanding the activities of each department.

The second phase involved collecting information from various

manuals, reports, articles, website etc. Its structure and the roles

played by each of them. The third phase involved visiting

operational factories whr the processing of rubber milk has carried

out. The main aim of visit was to obtain a physical feel of the

factory and observe the activities performed by it, and itsimportance to the whole organization.

TOOLS OF DATA COLLECTION

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• Interview

• Observation

• Published sources

Interview

Interview is a direct method of collecting data. It is a verbal

method of securing data in the field of study. The researcher

conducted formal and informal interview and discussions with

different department managers and officials.

Observations

This method implies the collection of information by way of

researcher’s own observation. The information obtained relates to

what is currently happening in the organization. The study needed

to have a personal visit to the different departments of the company

Published sources

In this type of data collection the data are collected in

records, journals, and magazines. It is also called secondary

methods of data collection. It is already collected and published for

some other purposes.

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ORGANIZATIONAL STRUCTURE

Company follows functional organization structure where

employees are group together on the basis of the business function

they need to perform. An explanting organization structure of

HML is depicted below……

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DEPARTMENTS

All organization should have various departments. All

operations of the company are done with the help of various

30



departments. Department must help to increase day today

operations of the company. All jobs of organization must be

divided and it must be given to various departments.

Various departments include:

1. Marketing department.

2. Human resource department.

3. Production department.

4. Finance department

5. Department for Quality Control.

1. MARKETING DEPARTMENT

Marketing is the most challenging function to be performed

by every organization. It is the process of financing and fulfilling

consumer desires. In such a way that to achieve profit to the

organization and satisfy the customers in competitive economy, it

is consumer desires the success of the failure of business either

buying or not buying the product. Today, it has become necessary

to study substantively to different aspects relating to marketing

process with regard to fulfilling the expectation and needs of the

consumers by the right things at the right time and at the right price

marketing department is doing the function of selling the business.

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The following are the important functions of marketing department

1. Pricing.

2. Advertisement.

3. Competition.

4. Distribution.

5. Sales promotion.

6. Understanding customers needs and wants.

MARKET

Market means that the place where commodities are boughtand sold. In our company, commodity means that the flats, villas

etc. Due to high quality maintained by the company it has ready

market in India. The company has succeeded in arranging right

quality Latex at the right time for the right customers on the basis

of firm orders, which flow in resources for all type of product.

MARKETING STRUCTURE

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MARKETING STRATEGIES

The strategy that has been adopted by the firm is customers

oriented. HML’s marketing strategies evolves around its product

quality.

At HML we firmly believe that success and acceptance

comes the hard way, landmarks are tasks to build and equally

challenging is the sustainability of reputation. Our success lies on

the trust and confidence we have acquired over the years. We see

33



quality in its full realm of expression and the same is maintained as

a prime measure of customer satisfaction. We take each project as

a novel challenge, as potential target for perfection. Best value

additions to clients are made possible adopting largest technology

and combining the right proportion of aesthetics, innovation, utility

and economy.

HML has mainly two segments,

1. Industrial market.2. Domestic market.

FUNCTIONS OF MARKETING MANAGER

1. To coordinate with sales department to effectively analyze

customers feedback.

2. Effectively to formulate marketing strategies of company’s

product based on feedback.

3. Researching Agri business with top management.

4. To prepare marketing policies and programs to support

marketing.

5. Marketing manager act as an agent between customers and producers.

6. Sales promotion activities are main function of marketing

manager.

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7. Marketing manager understanding customers needs and

wants.

8. Strategies for company’s product.

HUMAN RESOURSE DEPARTMENT

This department is functioning under the authority of

managing director. It keeps an overall record of the employees and

staffs. As the company a labor intensive, the importance of human

factor has been highly recognized by the management. This

department functions as intermediately between the management to

credit in atmosphere in which five exchanges of ideas and

information between the management and workers is possible.

The principle resource of an organization is the people.

Managing the people is the most important aspect of anorganization. Human resource management is concerned with the

human relationship with the organization. It is the aspect of

management which has its goal effective utilization of the labors

resource at an organization. Human resources mean the total

knowledge, skill, creative ability, talent and aptitude of an

organization work force.

A clear and detailed picture of the human resource department is

being depicted below

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HUMAN RESOURSE DEPARTMENT STRUCTURE

36



37



Human resources manager should give attention in the:

1. Employment

• No persons below the age of 18 shall be normal entitles

to be recruited as workman in the factory.

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• On recruitment every workman shall produce

documentary proofs of this age to the satisfaction of the

personnel department and the same shall be entered in

the company’s record.

• All tapping employees should undergo with a tapping

test before he is being appointed

• There is no special qualification for the supervisors

• The assistant managers should be graduates

• The security staffs are selected from the X-army

category

2. Training & Development

• Training programmes are being conducted for

the rubber tapping employees

•Training programmes are being conducted for the assistant managers also

3. Performance Appraisal

An yearly performance appraisal is being carried out in HML.

It is with a view to enhance the moral of the workers towards the

firm. The appraisal is being conducted on hierarchical basis ie.

assistant managers performance is evaluated by the Manager and

so on.

4. Transfer

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Transfer is given only for executives and staff persons. The

workers and the supervisors will not get transferred.

5. Classification of workers

• Permanent:

• Temporary: Only the daily paid workers will

come under this category

• Probationary: the appointed staffs will be

undergone with a probation period for one year

before they get permanent

6. Total pay: Basic pay + Dearness allowances + Education

allowances

Large estates

• staff 1 – 5060+1204+219=6483

• staff 2 – 6565+1204+272=8041

• staff 3 – 6675+1204+276=8155

• staff 4 – 7600+1204+308=9112

Medium estates

• staff 1 – 4520+1032+194=5746

• staff 2 – 6030+1032+216=6378

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Small estates

• Senior Grade – 3770+946+165=4881

• General grade – 3385+946+152=4483

Some important notes regarding salary payment in HML

• The salary scale of the estate employees is determined by an

association named United Planters Association of South India

• The members of the association consists of , representatives

of plantation companies, government, workers union …

• According to UPSAI estates are graded into 3 ie. Large

estates, medium estates and small estates.

• The annual leave TA will be revised from Rs. 1.50/km to Rs.

2.00/km

• For retirement on superannuation or discharge on medical

grounds or in cases involving death of the staff membersconcerned, traveling and transport charges to cover expenses

of both staff and, where it applies, their families will be paid

at the rate of Rs.30/km subject to a maximum of Rs.6000/-.

PRODUCTION DEPARTMENT

Production denotes the conversion of raw materials to semi

finished products with the help of certain production process. The

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main aim of production system is to produce fundamentally goods

and services required by the customers. The main function of this

department is:

• Production planning and achieving targeted production.

• Ensure proper operation and maintenance of all machineries.

• Planning and implementing preservative maintenance.

• Maintaining records of production process.

• Supervision in factories and arranging researcher to

understand the upcoming threats as well as oppertunities

PRODUCTION DEPARTMENT STRUCTURE

The structure of production department consist of,

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PRODUCTION FUNCTION

The important functions of production department are as

follows.

• Receiving materials ie. Latex collected from collecting

sheds

• Preparation of intend for semi finished goods.

• Receiving the list of production requirements.

• Preparation of finished goods receptions.

• Preparation of out turn sheet.

Production Process

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FINANCE DEPARTMENT

Finance is the life blood and nerve centre of business. Just a

circulation of blood is essential to smooth running of business. In

our present day economy, the finance may be defined as provision

of money at the time when it is needed. It can be otherwise say that

procurement of fund and their effective utilization.

Accounting is an ancient as certainly as old as the moneyitself even throw the art must have been rudimentary in the

beginning Chankya clearly defined in his Srthashastra, existence

and the need of proper amounting and auditing.

The AICPA defined accounting as “ the art of recording,

classifying and summarizing in a significant manner and in terms

of money transactions and events which are in part at least of a

financial character and interpreting the result there of.

In HML, the management of finance is vested with financial

department. This department is headed by Vice-president of

finance department who is assisted by various Administrative

officers.

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Structure of finance department

The finance department of HML is being structured as

follows.

Various functions carried out by this department are

• Financial plans

• Implementation plans

• Preparation of various financial statements like fund flow

statement, cash flow statements.

• Controlling the receipts and payments.

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• Preparation of profit and loss account and balance sheet

on yearly basis.

Financial performance of Harrison Malayalam .Ltd

Harrisons Malayalam has declared Profit of Rs 3.47 crores for the

quarter ending June2011, as against a loss of Rs 3.89 reported in

Q1 last year. The turn over for the quarter has increased by 13%.

Tea production from HML’s gardens during the quarter is higher

by 11%, as compared to Q1 10-11.With plantations having

experienced good monsoon showers during the period, HML

expects to have a good cropping in the months to come, reflecting

better performance.

The Board of Directors, announced results for the year ended

March 2011, following a meeting held in Mumbai. Income stood at

Rs 370.8 crore as against Rs 331.51 crore in FY09-10, registering a

growth of 12 percent. The Board has recommended a dividend of

15 percent. The profit for the FY10-11 stood at Rs 5.25 crore as

against Rs 12.36 crore in FY09-10

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QUALITY CONTROL DEPARTMENT

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SWOT ANALYSIS

A Scan of internal and external environment is an important part

of the strategic planning process. Environmental factors internal to

the firm usually can be classified as strengths (S) Weakness (W)

and these external to the firm can be classified as Opportunities (O)

or Threats (T) .such an analysis of the strategic environment is

referred to as an SWOT analysis.

The swot analysis provides information that is helpful in

matching the firm’s resources and capabilities to the competitive

environment in which it operates as such, it is instrumental in

strategy formulation and selection.

Strength:

Strength of Harrison Malayalam.Ltd are its resources and

capabilities that plays an important role in its survival is the

changing environment. The main strengths of company are

• Manufacturing efficiency

• Skilled work force

• Large scale production

• Adequate financial resource

• Superior image and reputation

• Economies of scale

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• Products and service differentiation

• ISO Certification

Weakness:

• Employees turn over

• Highest overall unit cost relative to competition

Opportunities:

• Modern technology

• Enter into the international market

• Exporting opportunity

• Holding huge land area for production markets

Threats:

• Economic recession

• Competition

• Natural calamities

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FINDINGS AND SUGGESTIONS

FINDINGS:

1. The main advantage of the organization is that they adopt

new technology and modern machineries in their factories

2. company provides better training and welfare facilities

3. Due to some environmental problems company had been

facing some problems for some days

4. When compared with the public sector workers, the

employees keep better relationship between them.

5. The state government provides them with appropriate

financial resources as and when required.

6. There is very good relation between various divisions and the

workers and management.

7. Employees are committed and competent.

8. Employees are very skilled and experienced.

SUGGESTIONS:1. The organization should recruit and train young employees

for the future and the vacant posts should be filled either by

new recruitment or by promotion.

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2. Company should concentrate on diversifying its product line

and product mix

3. Marketing of the employees should be widened.

4. Company should utilize the opportunities of exporting of

products

5. The company must provide good atmosphere in the region

where it operates

6. Even though the company has provided its employees with

all the welfare facilities , the company should also try to

ensure the proper utilization of these facilities

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CONCLUSION

The study was conducted at Harrison Malayalam.Ltd, which

is one of the pioneer in plantation industry and the market leader in

Latex production companies in south India. It was a general study

regarding all functions and aspects of Harrison Malayalam.Ltd, and

giving more importance to Human Resource, Marketing, Finance,

Production and quality control department. It was found that a

cordial relationship is maintained between all departments for the

smooth functioning and achievement of the organizational goal of

achieving the market leadership and company’s image. The

company has achieved these heights mainly due to the hard work

and through maintains cordial relationship with the customers.

The study helped the researcher to understand that how the

company identifies the right needs of the consumers. The researcher

was also able to understand some of the opportunities and threats of

the company.

Being an MBA student, the internship entitled ‘an

organizational study of Harrison Malayalam.Ltd has benefited the

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researcher with so much of confidence and awareness, so as to be

capable himself to work in a firm. The study gave the researcher an

opportunity to experience and improves his practical knowledge

besides his theoretical knowledge about a plantation company.

BIBLIOGRAPHY

WEBSITES

www.harrisonsmalayalam.com

www.wikipedia.com

Organiztion Study

Documents

Transcript of Organiztion Study