“Join the Revolution”

Adjective

1. Resolutely fearless; dauntless:

an intrepid explorer

Adventurous

Excitement

Ferocity

Wisdom

Competitive Analysis

Target Market

Campaign Objectives

Overview of Campaign

The Message

Crowdsourcing Logo

Brand Ambassadors

#JoinTheRevolution Launch Party

Paid Social Media Strategy

Organic Social Media Strategy

Traditional Strategy

The Creative

Campaign Timeline

Start

Traditional

Campaign

MLS

Season

Starts

MLS

Season

Ends

Launch Crowdsourced

Campaign

February

Launch

Event

Strategy Cost

Crowdsourcing Logo $251,000

Brand Ambassadors $92,000

#JoinTheRevolution Event $375,000

Social Media $1,500,000

Traditional $610,000

Total $2,828,000

References

http://www.theverge.com/2016/2/22/11092406/snapchat-rent-custom-geofilter-launch

http://www.houstondynamo.com/post/2015/10/29/major-league-soccer-sets-

annual-attendance-record-2015

https://en.wikipedia.org/wiki/Major_League_Soccer_attendance

http://www.statista.com/statistics/290194/distribution-of-mls-tv-audience-by-gender/

Year in sports - http://cdn2.sbnation.com/assets/3989257/year-in-sports-media-report-

2013.pdf?_ga=1.69569296.1008507851.1445307374

http://www.thebentmusket.com/2014/6/21/5830190/world-cup-tv-ratings-united-states-ghana-portugal-new-england-revolution-tv-

markets-boston

http://www.wsj.com/articles/has-soccer-finally-made-it-in-the-u-s-1436395661