Netbay Melbourne CBD Wi-Fi Presentation

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Transcript of Netbay Melbourne CBD Wi-Fi Presentation

Page 1: Netbay Melbourne CBD Wi-Fi Presentation
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Wi-Fi hotspots in Australia have become easier to access and more popularSince the communications industry launched Wi-Fi hotspot services in Australiaduring 2003, a time when the availability of, and access to, Wi-Fi hotspotswas limited.

ACMA research suggests this picture has changed significantly. Since 2009,Australians use of Wi-Fi hot spots has increased six-fold. Recent announcementsby a number of local and state governments, to build large-scale publicWi-Fi networks in various cities show consumers want free Wi-Fi.

THE GROWINGUSE OFHOTSPOTS

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In the 12 months to June 2014, Australia’s use of Wi-Fi hotspots grew 21 percentand there are now over three million Australian internet users (aged 18 yearsand over) using Wi-Fi-hotspots to supplement their internet access services.In the five years to June 2014, use of Wi-Fi hotspots increased six-fold--in 2009,there were only 495,000 people going online via a Wi-Fi hotspot.USE OF WI-FI

HOTSPOTSINCREASES

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Users of Wi-Fi hotspots fall into three categories:

• People who use Wi-Fi hotspots to complement there internet access locations (such as home, work, library, school)

• People who use a Wi-Fi hotspot as their main location to access the internet

• People who exclusively use Wi-Fi hotspots for their internet connection.

People who use Wi-Fi hotspots to complement other means of internet accesscome from a wide range of socioeconomic backgrounds. They generallyreflect the broad profile of the average Australian internet user coming fromdifferent age groups, employment status, education backgrounds, incomebrackets and geographic regions. However, some characteristics stand outwhen Wi-Fi hotspot users are compared to the average internet user.

WHO USES WI-FIHOTSPOTS?

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Mobile Advertising Spent in Australia is now greater than both Magazine and Outdoor marketing

• Delivers 42% ad recall on Tablets• Delivers 38% ad recall on Smartphones• 58% of Australians have made a purchase on a

smartphone

Advertisers expect to use mobile video in almost 50% of their mobile campaigns

MOBILEADVERTISING AND MEDIA

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OUR AUDIENCE

The City of Melbourne’s Daily Population Estimates and Forecasts report suggests thatMelbourne continues to live up to its reputation as one of the most liveable cities in theworld.

This bi-annual report, which considers who comes to the city and why and where theycome from, reveals that approximately 844,000 people travelled to, or were present in,our municipality on an average weekday in 2012. This represents a 7.9 per cent increaseover the past two years suggesting a combination of three main factors – populationgrowth, employment growth and increased visits from interstate and overseas.

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WHO USES WI-FIHOTSPOTS?

21%(3.03 million people)

used a Wi-Fi hotspot tocomplement other locations in

an average three-month period

>1%exclusively use

Wi-Fi hotspots for theirinternet connection

7%(1.03 million people)

identified Wi-Fi hotspots as theirmain location to access theinternet in an average three-

month period

COMPARING WI-FI HOTSPOT USERS TO GENERAL INTERNET USERS

Characteristics that appear to have no bearing on being a Wi-Fi hotspot user include gender, personal income or geographic location, in these respects, Wi-Fi hotspot users are on par with general internet users.

ADULT INTERNET USERS AT JUNE 2014:

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WHO USES WI-FIHOTSPOTS?

WI-FI HOTSPOT USERS ARE MORE LIKELY TO BE

69% 74% 72% 89% Aged Between Employed Tertiary Educated Frequent Internet Users

18 and 44 (Going Online More Than Once A Day)

COMPARED WITH GENERAL INTERNET USERS,WI-FI HOTSPOT USERS ARE ALSO MORE LIKELY TO:

81%/44% 90% 35%use a mobile and/or tablet to own a smartphone mobile-only

access the internet ( people with a mobile phone who live in a

household without a fixed-line telephone)

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Front PageMelbourne City Free WIFI

Front PageMetro Free WIFI

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Front Page

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EXPECTED COVERAGEMELBOURNE CITY FREE WIFI SERVICE

LOCATION MAP TO BE INSERTED

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LOCATIONS• Flinders Street Station• Melbourne City Free WifiAdvertising Rate (Weekly)

100% SOV $10,00050% SOV $6,000

* GST not included • SOV – Share Of Voice (Share of Total Inventory)

VIDEO ADS: • 15 second pre-roll options available video• Adverts attract a 20% loading fee• Size – 300 x 250 / 15 second pre roll.

STATIC ADS:• Size – 300x 250 pixel standard banner

All campaigns have an auto redirect to the clients page.All IAB standards apply.

ADVERTISING RATES METRO TRAIN STATION

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CONTACT Shane BridgesNational Sales ManagerM: 0420 539 [email protected]

Suite 106, 991 Whitehorse RoadBox Hill, Victoria, 3128T: 1300 733 216