NCM_2011 NCM Presentation

8/8/2019 NCM_2011 NCM Presentation

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Schedule NOW to have YOUR ad on the BIG screens for all the

Blockbuster Movies of 2011Blockbuster Movies of 2011

Be a part of the excitement of the moviesBe a part of the excitement of the movies a growing, record breaking industry!a growing, record breaking industry!

Pirates of theCaribbean: OnStrangers Tide

May 20

Scott Strubbe | 480-633-1600 | [email protected]

Transformers:Dark of the Moon

July 1

Harry Potter andthe Deathly

Hallows: Part II

July 15

Twilight Saga:Breaking DawnNovember 18

Cars 2: WorldGrand Prix 3D

June 24

Source Code Apr 1 | Fast Five April 29 | Thor May 6 | Hangover 2 May 26Kung Fu Panda 2 May 27 | X-Men: First Class June 3 | Green Lantern June 17

Captain America July 22 | Smurfs Aug 3 | Sherlock Holmes 2 Dec 16Mission Impossible 4 Dec 16 | Alvin and the Chipmunks 3 Dec 16

YOUR ad on a 40 foot X 20 foot movie screen!

Creative, Powerful & Effective!

Reach Engaged Audiences!

Priced to fit YOUR budget!

**Lobby & Online Advertising Opportunities also Available**


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Welcome to National Cinemedia (NCM)*, the nationsWelcome to National Cinemedia (NCM)*, the nations

premier movie theatre advertising company!premier movie theatre advertising company!*NCM is a partnership between AMC Entertainment, Inc.,Cinemark USA, Inc. and Regal Entertainment Group, the

three largest theatre circuits in the U.S.

NCMs FirstLookpre-show program gives the consumer first-

look access to everything entertainment including movies,television, music, sports and advertising!

Original promotional entertainment from national contentpartners: ABC, A&E Television Networks, NBC, Sony Pictures,

urner roa cas ng, n versa c ures an arner ro ers

Please find on the following pages...

p3 - How Cinema Advertising can help distinguish yourcompany/brand from the competition!

p4 - Cinema Advertising ranks #1 for advertising attentiveness!p5 - Cinema Advertisings amazing recall rate!p6 - Cinema Advertising: A growing medium in a declining marketp7 - Lobby Advertising Opportunities at our theatresp8 - Online Advertising Opportunities for a fully integrated campaign


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TO LEARN MORE ON HOW YOU CAN BREAK THROUGHWITH NATIONAL CINEMEDIA, CALL TODAY:

Scott Strubbe || 480.633.1600 || [email protected]


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Cinema Advertising Ranks First Among 40 MediaCategories For Advertising Attentiveness

Pre-movie video advertising is the highest indexing medium among audiences whosay they are "very likely/extremely likely" to pay attention to advertising in 21 mediacategories.

Pre-movie video advertising indexes 134 compared to the average attentiveness of100. (Pre-movie video advertising is 34% higher than the index average).

Likelihood To Pay Attention To Advertising

Messages IndexMovie Theaters Pre-movie video entertainment 134

Movie Theaters Pre-movie slide messages 122

Movie Theater lobbies (posters, video, kiosks, etc.) 118

Home, Food & Family Interests Magazines 117

Entertainment Weeklies 116

As Seen in Myers Report

For more information:


Websites you visit for TV and movie related information 113

Primetime Drama Series 108

Women's Lifestyle and Special Interests Magazines 107

News Magazines 102

Travel Publications 101

Situation Comedies 99

Primetime Reality Series 99

Elevator TV Screens 93

Primetime Variety / Competition Shows 87

Video displays in public locations 87

Men's Lifestyle and Special Interests Magazines 87

Gossip Tabloids 86

Video displays at Retailers 85

Dramadies and Primetime Soaps 84Business Publications 84

Video in Grocery and Drug Stores 72

Source: Myers Research on the Emotional Connections of Audiences to the Media TheyConsume. Conducted online among 8,000 respondents aged 15-55. March 16, 2009.


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Cinema Recall vs. Other Media

Advertising Effectiveness

For more information:


*Source: Morgan Stanley Dean Witter, 2001; LSU Manship School of Mass Communications, June 2003 for O-O-H;

Cinema Recall (115 NCM Primary Research Studies 2002-2009), CMRS June 2008


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Bucking the Trend inAdvertising

In a climate where total advertising spending fell 12.3% in2009, our revenue grew by 3% (v. 2% industry average),

confirming cinema as a growing and indispensibleadvertising medium

Sources: Kantar Media March 17, 2010; CAC Cinema Industry Reports 2002 2009. *Arithmetic Mean Return. NCM Revenue 2008-2009


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BannersCost: $125 per weekHang your banner in high traffic areas of our lobbies. Spec size: 6 wide X 4high.Only one per theatre.

LobbyMarketing Opportunities

DanglersCost: $62.50 per week

Place your message on a two-sided dangler that will be hung in the theatre lobby

Lobby Display / StandeeCost: $125 per weekA custom display, such as a cardboard stand-up in the lobby, can convey yourmessage while theatre patrons are moving through the theatre before and after theirmovies. Spec standee size: 3 wide X 5 high. Spec lobby display size: 4 wide X 6 high(interactive and/or require power).

Poster CaseCost: $140 per week

Place your poster in our lobby poster cases. Spec size: 27wide X 40 high.

For more information, contact:Scott Strubbe | p 480.633.1600

[email protected]

Counter Card DisplayCost: $62.50 per weekPromote upcoming events and promotions in high traffic areas of our theatres.Quantity: One (1)-Three (3) per theatre based on lobby size. Spec size: 13 x 16.5 x 4

Vehicle / Motorcycle DisplayCost: $1000 per week

Display a new vehicle or motorcycle in the lobby of an NCM theatre. Weeklyprograms available in select theatres. One (1) vehicle per theatre.

Spec size: 18 wide X 24 high. 2 - 3 are allowed per theatre.

Lobby Tabling / DemoCost: $750 per weekend

Set up a table demonstration in our theatre lobbies on Friday, 5pm-10pm; Saturday,Noon-10pm; and Sunday, Noon-8pm. During these times, your representatives will

have the chance to converse with theatre patrons and distribute materials, brochures,calendars, etc. during our peak attendance times.

Exit SamplingCost: Minimum purchase $750 per weekend, per theatre

Showcase a new sample product in a free standing display or hand moviegoersspecial incentives as they exit the theatre.

*Placement is determined by each theatre manager.


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Advertise Online

THE #1 ONLINE MOVIE ANDENTERTAINMENT PORTFOLIO

REACHING 45+ MILLIONUNIQUE MOVIEGOERS

INTRODUCING NCMsPORTFOLIO OF SITES...

Reach the 93% ofmoviegoers who look up

movie details online.

Ability to geo-target adsdown to a specific zip

Comprised of 43 top national movie andentertainment-oriented sites, such as:

NCM

.

Your ad showcased in

prime placement abovethe fold.

Turnkey online solutions.

Extend Your In-TheatreCampaign to reach

moviegoers at every step ofthe movie-going process!

For More Information About NCMsOnline Advertising Opportunity,

Please Contact:Scott Strubbe | p 480.633.1600

[email protected]

NCM_2011 NCM Presentation

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