Marketing Yogurt

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    O]M_OCN ZVGAO]DGENC @O DEKOEDOVN

    DE@_]PVDNCZVG@_MMDE @O TGK_VP

    @GMOEPO 8

    DEK Z_TOE ANVDN] EOC]GE%

    M_V]G 8

    INVBOPDEK%

    DEPOKVNEPO] 8

    g MLNQNVVT L_NINE OQN%

    g M_OQN MLDEMLDL_NVN HNMBOCDEO%

    g O@^_E AOVEE@OX NC@G%

    g KNVMN ]OK_VN @NEET%

    g L_VPN@G VNIDVOX @DNEN%

    MDMCG 8 Q%

    ]OMMDGE 8 F

    Mldmcntg Zov

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    >%>% GFHOPDQG KOEOVNC8

    Zvg`umdv t `d}onv ue zcne `o invbopdek znvn mgiovmdncdxnv tgkuvp enpuvnc

    `o ioce Iocge}dig# znvn zg}dmdgenv euo}pvn invmn t zvg`umpg oe

    fg`okn}# iovmn`g} t }uzoviovmn`g} `o cn vokde Cnifnto~uo2 t }ov

    mge}d`ovn`g uen cn} invmn} mgizopdpdqn} `oc iovmn`g enmdgenc%

    >%6% GFHOPDQG] O]ZOMADMG]8

    Ocnfgvnv ue zvg`umpg `o mncd`n`# fnhg munpvg zvo}oepnmdgeo} oe oeqn}o

    zc}pdmg# mge `d}og} npvnmpdqg} znvn oc zfcdmg oe koeovnc%

    O}pnfcomov ue zvomdg mgizopdpdqg nmgv`o nc iovmn`g%

    Voncdxnv cn} qoepn} io`dnepo ue mnenc `o mgiovmdncdxnmde mge ueno}pvnpokdn `o agvin `dvompn ,oe euo}pvg zvgzdg cgmnc$ o de`dvompn

    ,fg`okn}# iovmn`g} t }uzoviovmn`g}$%

    Gavomov zvgigmdgeo} `oc zvg`umpg# n`lovd`g mgig gf}o~udg uen fgc}dpn

    `o >:: kv `o movonc% N`oi} zufcdmdpnv oe cn vn`dg# anmofgmb t fcgk}zgp%

    >%=% NCMNEMO] T CDIDPO] @OC ZCNE8

    Ncmnemo}8

    g ]npd}anmov cn} o|zompnpdqn} `o euo}pvg} mcdoepo} mge cn zvo}oepnmde

    `o ue euoqg }nfgv `o tgkuvp nc iovmn`g Cnifntomneg# oc }nfgv n

    ioce# tgkuvp Iocge}dig%

    g Zvgtompnv cn zvg`ummde `o tgkuvp lnmdn oc iovmn`g mgizopdpdqg

    enmdgenc# io`dnepo cn} `daovoepo} zvo}oepnmdgeo} t zvgigmdgeo}#

    updcdxne`g inpovdn zvdin `o zpdin mncd`n` t lnmdoe`g u}g `o cn}

    egvin} qdkoepo} `o ldkdoeo t }ncu`%

    Cdidpo}8

    g Qnvdnfdcd`n` `o mg}pg t poizgvn`n `o inpovdn zvdin# ioce%

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    6%>% NECD]D] MGIZOPDPDQG T O]PVNPOKDMG8

    Zvgqoo`gvo}8

    g Zvgqoo`gvo} Cgmnco}8

    Iovmn`g Ig}lg~uo~uo t Ig`ocg%

    g Zvgqoo`gvo} Enmdgenco}8

    Cdin# Dmn# Zduvn# Nemn}l# Cn cdfovpn`%

    Agvincdxnmde o Oizvo}n%

    g De`omgzd%

    Pdoeo mgig auemdgeo} cn zvgigmde `oc iovmn`g t cn

    zvgpommde `o cg} `ovomlg} `o cg} mge}uid`gvo}%

    INVMN] ,]OKE DE@OMGZD$

    @ovomlg znvn f}~uo`n `o invmn mge cgkgpdzg ]'% ?=%>=

    Znkg znvn }gcdmdpu` o vokd}pvg o invmn ]'% 0?6%>:PGPNC ZGV VOKD]PVG @O INVMN ]'% ?:?%6=

    g Zovid}g `o Iuedmdzncd`n`%

    ZOVID]G I_EDMDZNC

    Cdmoemdn `o AuemdgenidoepgZnkg `o zgv qd`n# }cg @omcnvnmde Huvn`n mn`n = ng}% ]'% 0::%::

    g Movpdadmn`g `o Auidknmde%

    Movpdadmn`g o Auidknmde

    Auidknmde `oc von `o zvg`ummdeMn`umd`n` `o > ng% ]'% 4:%::

    g ]neonidoepg Nifdoepnc%

    ]neonidoepg Nifdoepnc]neonidoepg Nifdoepnc zgv ocMgemohg @d}pvdpnc `o Hg} Cogenv`g GvpdxMn`umd`n` `o > ng%

    ]'% >:?%::

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    g @oaoe}n Mdqdc%

    @oaoe}n Mdqdc

    @oaoe}n Mdqdc ) Mn`umd`n` o > ng% ]'% ;

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    g ZVGQOO@GVO]%

    Cg} zvgqoo`gvo} }ove oc iovmn`g nkvmgcn ,nkvdmucpgvo}$# t

    cg} iovmn`g} g zcnpnagvin} oepvo occg} oc zvdemdznc `o cn vokde

    Cnifnto~uo# Ig}lg~uo~uo%

    g MGIZOPD@GVO]%

    Nmpunc%

    Cgmnco}%

    t Hukuovdn t tgkuvpovdn O}pocdpn nq`n% O% Knvmn

    t Knvmn E ;=0 Hg} Gcntn%

    t Locn`ovn tgkuvpovdn ]g`n `o qd`n nq`n%

    Fgcgkeo}d E ;6< ) _vf%

    Mnizg`edmg%

    Enmdgenco}%

    t Kcgvdn%

    t Cndqo%

    t Zuvn Qd`n%

    t Cn Zvoaovd`n%

    t Iopvg%

    t Focc}%

    t Foccn lgcne`o}n%

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    =%>% ]OKIOEPNMDE T ZG]DMDGENIDOEPG%

    n$ ]okioepg `o iovmn`g n nfgv`nv%

    Oc iovmn`g }okioepn`g ~uo nfnvmnvoig} }ove cn} fg`okn}#

    iovmn`g} t }uzoviovmn`g} `o cn vokde Cnifnto~uo%F

    n}e`geg}oe cn} oemuo}pn} voncdxn`n} `opovidenig} }u} ku}pg} t

    zvoaovoemdn}%

    f$ O}pvnpokdn o zg}dmdgenidoepg%

    Euo}pvn o}pvnpokdn `o zg}dmdgenidoepg o}p fn}n`g oe oc gvdkoe `oc

    zvg`umpg# oe o}po mn}g oc euoqg }nfgv `o tgkuvp n ioce%

    Oc zvg`umpg }ov oeqn}n`g oe uen zvo}oepnmde npvnmpdqn znvn oc

    zfcdmg oe koeovnc n`oi} }ov gavomd`g n ue fuoe zvomdg t mge uen

    fgc}n n`lovd`n `o >::k `o movonc mgig gf}o~udg%

    61#::/

    =1#::/

    6:#::/^_DEMOENC]OINENCDEPOV@DNVDG@DNVDG

    MGE _ AVOM_OEMDN MGE]_IO _]PO@IOCE7

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    0%>% @DNKE]PDMG @O ]DP_NMDE MGIOVMDNC NMP_NC MGE PG@NCN DEAGVINMDE NEPOVDGV%

    Cn oizvo}n }o oemuoepvn avoepo n ue iovmn`g gcdkgzgcdg# tn ~uoo|d}po ue eiovg zo~uog `o oizvo}n} `o`dmn`n} n cn ocnfgvnmde

    `o tgkuvp avupn`g% T n cn qox pnifde o|d}poe oizvo}n} de`dvompn}

    ~uo mgizdpoe mge euo}pvg zvg`umpg tn ~uo o}pg} }ge `o }didcnvo}

    mnvnmpov}pdmn} zgv }u gaovpn `o zvg`umpg oe qnvdo`n` `o }nfgvo}%

    Eg}gpvg} mgig oizvo}n# agvinvn ue igegzgcdg# tn ~uo }ovdnig} cg}

    edmg} oe zvg`umdv tgkuvp `o ioce%

    0%6% O]PVNPOKDN @OC ZVG@_MPG%

    @o}mvdzmde oc zvg`umpg8

    Tgkuvp `o ioce8 Iocge}dig%

    Fofd`n voavo}mnepo ocnfgvn`n mge inpovdn zvdin `o gzpdin}

    mge`dmdgeo}# fnhg cn nzcdmnmde `o cn} egvin} qdkoepo} }gfvo mncd`n`

    o ldkdoeo de`u}pvdnc znvn gfpoeov ue zvg`umpg `o mncd`n`% Oc munc

    n`oi} eg} fvde`n kvne mnepd`n` `o zvgzdo`n`o} eupvdmdgenco} ~uo

    vo~udovo euo}pvg gvkned}ig%

    Zvo}oepnmde oc zvg`umpg8

    t Fgpoccn zc}pdmn `o >C%

    Nmgiznn`n zgv uen zgvmde `o movonc ,>:: ik nzvg|%$

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    Necd}d} oc zvgmo}g zvg`umpdqg%@o}mvdfdig} cg} }dkudoepo} pvideg} g znviopvg} pomegckdmg} `oc

    zvgmo}g `oc tgkuvp%

    VOMOZMDE @O CN INPOVDN ZVDIN% Vomgkov cn inpovdn n ue cuknv oe`ge`o }o qne n `nv ue zvgmo}g de`u}pvdnc t `nvco mnvnmpov}pdmn} `daovoepo}%

    ADCPVN@G% O} ue zvgmo}g `o }oznvnmde `o an}o} `o ue }d}poin

    lopovgkeog# ~uo mge}d}po oe zn}nv uen ioxmcn n pvnq} `o ue io`dg

    zgvg}g g adcpvg# `ge`o }o vopdoeo `o cn intgv znvpo `o cg} mgizgeoepo}

    }cd`g} `o cn ioxmcn%

    ZN]PO_VDXNMDE% N qomo} `oegiden`n zn}povdxnmde# o} oc zvgmo}g

    pvidmg voncdxn`g n c~ud`g} ,koeovncioepo ncdioepg}$ mge oc gfhopg `o

    vo`umdv cg} nkoepo} znpkoeg} ~uo zuo`ne mgepoeov8 fnmpovdn}# zvgpgxgg}#

    iglg} t coqn`uvn}# opm% Znvn oc zvgmo}g `o zn}pouvdxnmde }o voncdx

    updcdxne`g ue poviiopvg# znvn dv oqncune`g ln}pn ~uo cn comlo o}puqdovn n

    ?:M t nkvoknig} n} oc nxmnv ,>:/ `o cn comlo$# }okud`g `ohnig} ~uo cn

    poizovnpuvn ccokn}o n : ideupg}%T }o nkvokn oc mge}ovqnepo ,}gvfnpg `o zgpn}dg$

    6 kv% Zgv mn`n ? cdpvg}%

    OEAVDN@G% Nmmde t vo}ucpn`g `o oeavdnv g oeavdnv}o%

    _pdcdxnig} ue cnqn`gv# znvn oc munc cg ccoenig} `o nkun o depvg`umdig} oe

    occn cn gccn mge comlo ln}pn ~uo ncmnemo uen poizovnpuvn `o 0?M t pnifdoe

    mgcgmnig} oc mucpdqg c~ud`g `oepvg `oc cnqn`gv# znvn ~uo ncmnemo cn

    poizovnpuvn `o cn comlo%

    DEGM_CNMDGE% Oe o}pn opnzn nkvoknig} n cn comlo oc mucpdqg ,6/ `o cn

    ioxmcn$# `d}pvdfutoe`g lgigkeonioepo oe cn comlo znvn mge}okudv uen

    mgnkucnmde }diucpeon t oqdpnv uen mge}d}poemdn kvneucg}n%

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    AOVIOEPNMDGE% O} ue zvgmo}g mnpnfcdmg `o g|d`nmde demgizcopn#

    pgpncioepo nenovfdmg# }doe`g oc zvg`umpg adenc ue mgizuo}pg gvkedmg%

    O}pg} zvg`umpg} adenco} }ge cg} ~uo mnvnmpovdxne cg} `dqov}g} pdzg} `o

    aovioepnmdgeo}% Cn comlo }o ccoqg n ue lgveg n uen poizovnpuvn `o 06M

    nzvg|din`nioepo zgv ue cnz}g `o pdoizg `o 1 lgvn}%

    VOAVDKOVNMDE% O} oc zvgmo}g `o vo`ummde t inepoedidoepg `o cn

    poizovnpuvn ,n ue qncgv ioegv n cn `oc io`dg nifdoepo$ `o ue gfhopg g

    o}znmdg% Cuokg `o tn lnfov cgkvn`g cn aovioepnmde `o cn comlo# }o ccoqn n

    voavdkovnv n uen poizovn nzvg|din`n `o 0M `uvnepo 60 lgvn}%

    FNPD@G% Nc `n }dkudoepo zvgmo`dig} n vopdvnv cn comlo `o voavdkovnmde t

    voncdxnig} ue fnpd`g iut cdkovg mge cn adencd`n` `o vgizov oc mgkucg t

    uedagvidxnv cn po|puvn `oc zvg`umpg%

    AV_PN@G% Euo}pvg zvg`umpg auo n fn}o `oc avupg `o `uvnxeg ,>?/ `o cn

    comlo$# znvn oc munc }o voncdxg ue zvgmo}g n znvpo% Vomozmdgenig} cn

    inpovdn zvdin# zo}nig}# }ocommdgenig}# cnqnig} t `o}deaompnig}#

    zocnig} t mgvpnig}# cuokg ccoqnig} n mgmmde n uen poizovnpuvn `oofuccdmde ,? ideupg}$# }okud`g oeavdnig} znvn zg}povdgvioepo cdmunvcg t

    ioxmcnv lgigkeonioepo%

    OEQN]N@G% Oc oeqn}n`g }o voncdx updcdxne`g oifu`g} t oeqn}o}

    zc}pdmg} `ofd`nioepo `o}deaompn`g}%

    NCINMOENIDOEPG% Oc zvg`umpg# `ofov }ov ncinmoen`g oe voavdkovnmde

    n uen poizovnpuvn `o 0M# t oe mge`dmdgeo} n`omun`n} `o ldkdoeo# `ocmgepvnvdg# }o zvg`umdv oc `opovdgvg `oc id}ig% ]d }o muizcoe mge cn}

    mge`dmdgeo} nepo} ioemdgen`n} oc pdoizg `o qd`n pdc `oc zvg`umpg# }ov

    nzvg|din`nioepo `o 6> `n}%

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    @dnkvnin o gzovnmdgeo} t zvgmo}g} ,@GZ$%

    Comlo

    Vomozmde`o inpovdnzvdin

    Adcpvnv

    Zn}pouvdxnv

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    Vomozmde`o inpovdnzvdin

    Zo}nv

    ]ocommdgenvt mcn}dadmnv

    Cnqnv t`o}deaompnv

    Zocnv tmgvpnv

    Mgmdenv

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    Avupnv

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    Ncinmoenv

    TGK_VP

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    n$ Mdmcg `o qd`n `oc zvg`umpg%

    O}pvnpokdn o depvg`ummde oc zvg`umpg%

    MniznnMgiuedmnmdgenc

    Zvomdg

    Ncpn Fnhn

    Ncpg O}pvnpokdn `o

    `o}mvoio

    O}pvnpokdn `o

    zoeopvnmde }ocompdqn

    Fnhg O}pvnpokdn `o

    zoeopvnmde

    nifdmdg}n

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    in}dadmnmde

    ]o updcdxnv cn8o}pvnpokdn `o `o}mvoio%

    Euo}pvn o}pvnpokdn o} `o `o}mvoio# zgv~uo euo}pvg} zvomdg} qne lnmov

    ncpg} tn ~uo o} ue euoqg }nfgv `o tgkuvp t euo}pvn mniznn

    mgiuedmnmdgenc `ofo }ov ncpn mgig zvg`umpg deegqn`gv# t n} cgkvnv

    mnzpnv oe euo}pvg} mge}uid`gvo}# mcdoepo} zgpoemdnco}%

    Mvomdidoepg oc zvg`umpg%

    Lnfdoe`g nzcdmn`g cn o}pvnpokdn `o `o}mvoio# cgkvnvoig} ue

    nuioepg vzd`g `o cg} igepg} `o qoepn} t updcd`n`o} zgv cn nmmde

    `o8

    g Mgiuedmnmde fgmn n fgmn%

    g N`omun`n `d}zgedfdcd`n` `oc zvg`umpg oe cg} mnenco} `o

    `d}pvdfumde# tn }on oe fg`okn}# iovmn`g} t }uzoviovmn`g}%g Oepvn`n `o euoqg} mgizopd`gvo} zvgqgmne intgv o}auovxg `o

    invbopdek }gfvo cn `oine`n# `ofd`g n ~uo }ovdnig} ue

    iovmn`g igegzcdmg# oc dekvo}g nc iovmn`g `o euoqg}

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    mgizopd`gvo} o|dkdvn oc mvomdidoepg `o zvg`ummde t mvonmde

    `o euoqn} o}pvnpokdn} `o zvgigmde%

    g @daovoemdnmde `o zvg`umpg}# mge oc dekvo}g `o euoqg}

    mgizopd`gvo}% Voncdxnvoig} iohgvn} oe oc zvgmo}g zvg`umpdqg

    znvn gfpoeov oc tgkuvp zpdig# fnhg o}pe`nvo} `o mncd`n`

    depovenmdgenco}%

    In`uvox `oc zvg`umpg%

    g Mgvvocnpdqnioepo nc nuioepg `o qoepn}# oc iovmn`g mgidoexn

    n }npuvnv}o t cn mgizopoemdn }o lnmo depoe}n oe zvomdg}% Zgv

    cg munc eg} qoig} gfcdkn`g} n o}pnfcomov ue zvomdg i}

    mgizopdpdqg nc iovmn`g# iohgvne`g oc `d}og `o oeqn}o} t

    opd~uopn}# mgig pnifdoe cn `o euoqn} zvgigmdgeo} nczvg`umpg%

    g Cgkvne`g tn ue fuoe zg}dmdgenidoepg oe oc iovmn`g `o

    euo}pvg zvg`umpg# zg`voig} lnmov u}g `o o~udzg} ig`oveg}

    `o cpdin pomegcgkn# oc munc eg} zovidpdv uen iohgv oadmdoemdn

    oe oc zvgmo}g zvg`umpdqg `o ocnfgvnmde `o tgkuvp `o iocge#

    `ofd`g n cn nupginpdxnmde `o cg} o~udzg}%

    g Oe o}pn opnzn euo}pvg zvg`umpg pdoe`o n }okioepnv}o# mgig

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