Odessa-MidlandWELCOME TO THE PETROPLEX…

Odessa-Midland Market Breakdown

Midland estimated population: 152,835

Odessa estimated population: 148,260

Total estimated population: 301,095

Source: Texas Dept. of State Health Services 2015 population projections, 2014 data

DMA Population 2+: 407,958

Source: TVB, 2015

TV Market Rank: 146

Hispanic TV Market Rank: 38

TV Households: 155,110

Source: Nielsen, September 27, 2014

Market Highlights: Odessa-Midland

Income Per Household: $ 81,757

Median Income: $ 59,844

Median Home Value: $135,100

Median Monthly Rent: $ 1500

Seasonal Housing Units: 493

Farm Population: 777

Total # of College/Universities: 5

Hispanic Make up 57%

Average Travel Time to Work: 21 minutes

# OF TV HOUSEHOLDS

Midland 55,540

Ector 51,230

Howard 11,250

Andrews 5,990

Pecos 4,650

Ward 4,060

Reeves 3,760

Brewster 3,680

Winkler 2,650

Presidio 2,580

Lea (South) 2,080

Martin 1,800

Crane 1,510

Reagan 1,220

Upton 1,210

Jeff Davis 950

Glasscock 490

Terrell 360

Loving 100

155,110

DMA TV Households

55% DMA Cable Penetration; 92% DMA Cable+ Penetration*Cable+ is defined as the presence of cable and/or an alternate

delivery systemSource: Nielsen Research, May 2015

ODESSA-MIDLAND

Television Household Breakdown

Total DMA

155,110 TVHH

100%

SUDDENLINK

42,190 TVHH

27.2%

GRANDE/OTHER CABLE

43,160

27.8%

ADS

26,508 TVHH

17.1%

BROADCAST ONLY

43,252 TVHH

27.9%

Wired Cable85,350 TVHH

55%

Non-Wired

69,760 TVHH

45%

Source: Nielsen Odessa-Midland, May 2015, Total Households

CHANNEL ASSIGNMENTS

DIGITAL 9 / 9.1 9.3 9.2

CABLE ONE 9 / 465 5 20

GRANDE 9 / 809 17 20

SUDDENLINK 9 / 109 15 / 115 8 / 108

REACH

BROADBAND9 5 6

RIDGEWOOD

CABLE9 8 3

ATT UVERSE 9 / 1009 ---- -----

DISH NETWORK 9 30 20 / 835-836

DIRECT TV 9 30 406 / 407

KWES-TV is the NBC affiliate for the Odessa-Midland DMA, and is the top-rated news provider with over 40 hours of local news produced each week, alongside

NVBC’s network programming of “The Voice”, “America’s Got Talent”, “Law & Order: SVU”, and

“Dateline”.

NewsWest9.com is the digital source for news & information in Odessa-Midland. With over 2,000,000 visitors each month to our desktop site – and more

than 4,000,000 visitors each month to our mobile site – NewsWest9.com

Telemundo 20 is the Telemundo affiliate for the Odessa-Midland DMA, with the only local 5pm and 10pm newscasts each weeknight. Telemundo’slocal anchors are the DJ’s for 104.7/La Ley, bringing a unique form of credibility to our newscasts.

SuTelemundo20.com is the digital source for Spanish news & information in Odessa-Midland. With over 17,000 visitors each month to our desktop site each month, SuTelemundo20.com is the fastest-growing digital news source for the Hispanic populous in our region.

KXTC-FM/104.7-La Ley Radio is the region’s top-rated radio station, in both Hispanic listening and general market listening in the TSA. Morning show host Luis Carlos Mendoza, also known as Telemundo 20’s 5pm and 10pm news anchor, is known as “The Voice” of the Hispanic Community.

The West Texas CW Network is the latest major network targeting adults 18-34, with shows such as “Vampire Diaries”, “America’s Next Top Model”, and “Jane the Virgin”, which has won more awards than any freshman show of its kind. It also boasts the two top shows for men in prime time: “The Flash” and “Arrow”.

TV Station Guide – Odessa/Midland

NewsWest9 and CBS7 dominate the Odessa-

Midland news market…hands down!

Monday - Friday

5am – 6am NewsWest9 Early Sunrise

6am – 7am NewsWest9 Sunrise

4pm – 4:30pm First News @ Four

5pm – 5:30pm NewsWest9 News @ 5

6pm – 6:30pm NewsWest9 @ 6

6:30pm – 7pm NewsWest9 Extended Edition

10pm – 10:35pm NewsWest9 @ 10

12:35 – 1:05a NewsWest9 @ 10p

(Rebroadcast)

Monday - Friday

5a – 5:30a CBS7 Early News

5:30a – 7a CBS7 Morning News

12n – 12:30p CBS7 News @ Noon

5pm – 5:30pm CBS7 News @ 5pm

6pm – 6:30pm CBS7 News @ 6

10p – 10:30p CBS7 News @ 10

5am-6am 6am-7am 7am-9am 4pm-4:30pm

5pm-5:30pm 6pm-6:30pm (M-F) 6:30pm-7pm 10pm-10:35pm

KWES

KOSA

KPEJ

KMID

KWES KOSA KMID KPEJ

5am-6am 1.1 0.5 0.1 0.1

6am-7am 2.3 2.9 0.5 0.0

7am-9am 2.7 2.4 1.2 0.2

4pm-4:30pm 1.2 0.4 0.7 0.2

KWES KOSA KMID KPEJ

5pm-5:30pm 2.5 1.6 0.5 1.0

6pm-6:30pm 3.0 3.3 1.4 1.6

6:30pm-7pm 2.3 2.0 1.6 2.1

10pm-10:35pm 3.3 6.6 1.1 0.2*Statistics Nielsen Comparatrend P25-54 (July/14 - Nov./14 - Feb/15 - May/15) 4 Book Avg.

KWES-TV News Dominates the Odessa-Midland Market

Page Views

Unique Visits Total Visits

May

20152,961,846 857,489 1,503,265

June

20152,251,870 529,378 1,077,282

Mobile Application

Desktop Website

Page Views

Unique Visits Total Visits

May

20151,539,709 490,237 1,006,011

June

20151,292,643 364,730 777,350

Mobile Website (Phone

tablet) Version

Page Views

Unique Visits Total Visits

May

20153,761,289 37,923 1,077,391

June

20153,042,656 36,232 882,861

Where do NewsWest9.com users live?

480,770

258,352133,695

136,990

84,129

99,327

44,732

41,43843,290

26,723 29,17815,834

15,268 7,663

Unique Visitors in Key Cities YTD (01/01/2015 - 07/20/2015)

dallas midland odessa fort worth lubbock houston austin san angelo san antonio tyler hobbs san marcos big spring stanton

*Statistics based on comScore DigitalAnalytix® report for www.NewsWest9.com 01/01/2015-07/20/2015

THANK YOU…

Contact Information:

Jackie Rutledge, GM 432-567-9999 x 163 jrutledge@kwes.com

Rene’ Santana, GSM 432-567-9999 x 124 rsantana@kwes.com

David Balerio, AE 432-567-9999 x 135 dbalerio@kwes.com