LinkedIn presentation

36
Neuromarketing The new science of persuasion General Overview © Copyright 2002-2016 SalesBrain www.SalesBrain.com Patrick Renvoise Chief Neuromarketing Officer & Co-Founder, SalesBrain

Transcript of LinkedIn presentation

Page 1: LinkedIn  presentation

Neuromarketing The new science of persuasion

General Overview

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Patrick Renvoise Chief Neuromarketing Officer

& Co-Founder, SalesBrain

Page 2: LinkedIn  presentation

Is your Message PUTTING YOUR customers

TO SLEEP?

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 3: LinkedIn  presentation

What if you Could:

90% of your Prospects?

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 4: LinkedIn  presentation

SalesBrain, the world’s first neuromarketing agency, uses neuroscience

discoveries to radically transform your sales and marketing performance by

targeting the decision making part of your customer’s brain.

Page 5: LinkedIn  presentation

EEG

Biometrics

fMRI

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

? What

do you

want?

Marketing doesn’T work…

…Because it is based on asking the customer

“what do you want?”… when in reality they don’t really know

Page 6: LinkedIn  presentation

EEG

Biometrics

fMRI

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

What

do you

want?

IN NeuroMarketing…

…We Don’t trust their self reported, verbal answers instead

We measure directly on their body various physiological changes. These

Give a more reliable measure of their actual desires or emotions.

Page 7: LinkedIn  presentation

6 Neuromarketing

Modalities © Copyright 2002-2016 SalesBrain www.SalesBrain.com

Implicit Association Test

Facial Imaging

Voice Analysis

Biometrics

EEG & Eye Tracking

fMri

What techniques –also called modalities–

are used in Neuromarketing?

Page 8: LinkedIn  presentation

Implicit Association Test

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Men

Woman

Strong

Caring

Delta of time association

Indicates subconscious bias

Page 9: LinkedIn  presentation

Facial imaging

© Copyright 2002-2014 SalesBrain www.SalesBrain.com

Contraction of the facial muscles are captured and translated into emotion

Page 10: LinkedIn  presentation

Voice analysis

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Involuntary Changes in voice modulation are detected and translated into emotion

Page 11: LinkedIn  presentation

Biometrics

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Skin conductance, heart rate, breathing rates, EEG (Electro-

Cardiogram) are measured and interpreted

Page 12: LinkedIn  presentation

Eeg & Eye tracking

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Eeg (electro-Encephalogram) combined with Eye tracking

Reveal emotional engagement, attention and cognitive load

Eeg

Eye tracking

Page 13: LinkedIn  presentation

© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

fMRI

The amount of Oxygen consumed reveals active areas in the brain

Page 14: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Is there a buy button In the brain!

Page 15: LinkedIn  presentation

®

SalesBrain provides The Only Science based Model of peRsuasion

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 16: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 17: LinkedIn  presentation

Neuromap®: based on science

© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 18: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

SalesbRAIN Model of decision making

Page 19: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 20: LinkedIn  presentation

From 6 Stimuli to 4 STEps and 4 services

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 21: LinkedIn  presentation

© Copyright2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

® ® ® ®

four services

Page 22: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

®

Page 23: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 24: LinkedIn  presentation

SalesBrain Research Services

To better diagnose what motivates

your customers --theiR PAIN--,

Salesbrain offers neuroresearch

Page 25: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

®

SalesBrain Services

Page 26: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 27: LinkedIn  presentation

© Copyright 2002-2014 SalesBrain www.SalesBrain.com

®

Page 28: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 29: LinkedIn  presentation

SalesBrain Consulting Services

To help differentiate your Claims

& demonstrate the Gain

Salesbrain offers neuromessaging

workshops

Page 30: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

®

Page 31: LinkedIn  presentation

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 32: LinkedIn  presentation

SalesBrain Training and Creative Services

To help deliver your message with

more impact, Salesbrain offers:

• trainings on NeuroMAP®

• Neurocreatives

Page 33: LinkedIn  presentation

• Over 200,000 copies worldwide

• Published in 13 languages

• Over 100,000 execs trained

• Delivered in >25 countries

SalesBrain book

© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 34: LinkedIn  presentation

Awards

© Copyright 2002-2016 SalesBrain www.SalesBrain.com

2008

“Above & Beyond” Speaker Award

2009

“Next big thing in marketing” award

2011

2014

2016 “Innovation Research Distinction” Award

2007 Winner

Page 35: LinkedIn  presentation

SalesBrain REFERENCES-Abstract

© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

Page 36: LinkedIn  presentation

© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com

To hear how SalesBrain customers have Unlocked

their customers’ BRAIn, visit www.salesbrain.com SalesBrain, the world’s first neuromarketing agency, uses neuroscience

discoveries to radically transform your sales and marketing performance by

targeting the decision making part of your customer’s brain.