Let's Talk - Innovación y Conversaciones ligeras

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    13-May-2015
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Invited to speak at the 7th edition of "Let's Talk". A conference organized by ANDA and McCANN Chile about Communication & Advertising. Audience: 700 aprox.

Transcript of Let's Talk - Innovación y Conversaciones ligeras

  • 1.LETS TALKINNOVACIN YCONVERSACIONES LIGERASMartin Redigolo | Santiago de Chile, 12 de Septiembre 2012

2. LETS TALK... AND [email protected] #letstalkLatAm 3. [email protected] 4. Estis [email protected] 5. Lets talk!-Cmo y por qu?Para entender mejor de dnde venimos,estudiar experiencias anterioresy buscar caminos nuevos. @martinredigolo 6. Consumidor Marcas1 de cada 5 minutos se invierteen Social Media.Comscore & [email protected] 7. MarcasConsumidor1 de cada 5 minutos se invierteen Social Media.Comscore & eMarketer @martinredigolo 8. +Los usuarios estn buscandovalores que comparten con lasmarcas. @martinredigolo 9. @martinredigolo 10. Las marcas deben sincronizarsecon el comportamiento delconsumidor. @martinredigolo 11. Enfocar en hacer menos cosas ymejorar las que ya existenhacindolas ms [email protected] 12. Lets talk!-Cmo y por qu?Para entender mejor de dnde venimos,estudiar experiencias anterioresy buscar caminos nuevos. @martinredigolo 13. POR QU HABLAMOS? Para hacer la vida ms [email protected] 14. POR QU HABLAMOS? Para hacer la vida ms fcilPara crear [email protected] 15. POR QU HABLAMOS? Para hacer la vida ms fcilPara crear relaciones Para ayudar a [email protected] 16. POR QU HABLAMOS? Para hacer la vida ms fcilPara crear relaciones Para ayudar a otrosPara crear nuestra [email protected] 17. CMO HABLAMOS?Escuchando @martinredigolo 18. CMO HABLAMOS?EscuchandoConversaciones einteracciones [email protected] 19. DE QU HABLAMOS? Experiencias personales @martinredigolo 20. DE QU HABLAMOS? Experiencias personales Otras [email protected] 21. DE QU HABLAMOS? Experiencias personales Otras personasNuestro [email protected] 22. DE QU HABLAMOS? Experiencias personales Otras personasNuestro entorno Emociones, no hechos @martinredigolo 23. Quin cree que la planicacin de conexiones sustituir la planicacin de canales ? @martinredigolo 24. Lets talk!-Cmo y por qu?Para entender mejor de dnde venimos,estudiar experiencias anterioresy buscar caminos nuevos. @martinredigolo 25. 2008 201120142017 2020 2030CultureThought Life nancialHolographic ofrecognition for planning animated immediacyEmotionAds everyday input linked to wholecontrol means Audio/VdeoHunger family model devicesImplant Personalized for sharedadvertisingexperiences Fullon TV sensoryinternetHolographicdisplays forMachines that CollaborativecontinuousVirtual and real can judge emotional Entertainment consume All in Oneof individual videoworld cant bestate of user Virtualdynamic content different anymore content Device People able UbiquitousAugmentedsyndicate convergencescreensRealityto record every Standardsevent from birthPortable 80% of all Telepresence to deathused to lecturetranslation device Me in myentertainment content to dispersedfor simple personal is AI-producedMultiperspectiveclasses translation Film Augmented Reality lms/dynamic storiesat sports grounds toenhance spectators experience0101010101010010101010101001010101010100101010101010010101010101001010101010100101010101010010101010101001 01 01010101010100101 0101010101010 0101 010101010101001010101010100101010101010010101010101001010101010100101010101010GamingMetrics ACTIVE IMMERSIVE SENSORYTecnologaRetail TENDENCIAS @martinredigolo 26. 2008 2011 2014 2017 2020 2030 CulturaHolographicde laCultureof Thought Life nancialrecognition for planning animatedAdsinmediatezimmediacy Hunger Emotioncontroleveryday inputmeans Audio/Vdeo linked to whole family model devicesImplant Personalizedfor sharedadvertisingon TV Hambre porexperiencesFullsensory las experienciasHolographicMachines thatinternetdisplays for EntertainmentCollaborativeconsumecompartidascontinuousVirtual and real can judge emotional All in One of individualvideoworld cant bestate of user Virtualdynamiccontentdifferent anymore contentDevicePeople able UbiquitousAugmentedsyndicateconvergencescreensRealityto record every 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Entertainment consume All in Oneof individual videoworld cant bestate of user Virtualdynamic contentdifferent anymore content Device People able UbiquitousAugmentedsyndicate convergencescreensRealityPosibilidad everyto record Standardsevent from birth Telepresence PortablePelculas80% of allde grabarto death unaused to lecturetranslation device Me in myentertainment content to dispersedfor simple personal multiperspeciva is AI-producedvida enteraMultiperspectiveclasses translation Film Augmented Reality &lms/dynamichistorias storiesat sports grounds to dinmicasenhance spectators experience0101010101010010101010101001010101010100101010101010010101010101001010101010100101010101010010101010101001 01 01010101010100101 0101010101010 0101 010101010101001010101010100101010101010010101010101001010101010100101010101010Gaming Metrics ACTIVE IMMERSIVE SENSORYTecnologa Retail TENDENCIAS @martinredigolo 28. 2008 201120142017 2020 2030 Dispositivos Reconocimiento deque controlanCulturepensamientos Thought Life nancial El internetHolographic animatedof emocionesrecognition for rutinariosplanningAdsimmediacyHunger Emotion controleveryday inputmeans Audio/Vdeo linked to whole family model100%Implant Personalizedadvertisingfor shared experiences devices sensorial Fullon TV Aplicaciones quesensoryinternetHolographic Collaborativedisplays forsaben evaluar el thatMachinescontinuousVirtual and real can judge emotional Entertainment consume All in OneVirtual of individual video estado emocionalworld cant bestate of userdynamic content different anymore content Device People able UbiquitousAugmentedsyndicate convergencescreensRealityto record every Standardsevent from birthPortable 80% of all Telepresence to deathused to lecturetranslation device Me in myentertainment content to dispersedfor simple personal is AI-producedMultiperspectiveclasses translation Film Augmented Reality lms/dynamic storiesat sports grounds toenhance spectators experience0101010101010010101010101001010101010100101010101010010101010101001010101010100101010101010010101010101001 01 01010101010100101 0101010101010 0101 010101010101001010101010100101010101010010101010101001010101010100101010101010GamingMetrics ACTIVE IMMERSIVE SENSORYTecnologaRetail TENDENCIAS @martinredigolo 29. 2008 201120142017 2020 2030CultureThought Life nancialHolographic ofrecognition for planning animated immediacyEmotionAds everyday input linked to wholecontrol means Audio/VdeoHunger family model devicesImplant Personalized for sharedadvertisingexperiences Fullon TV sensoryinternetHolographicdisplays forMachines that CollaborativecontinuousVirtual and real can judge emotional Entertainment consume All in Oneof individual videoworld cant bestate of user Virtualdynamic content different anymore content Device People able UbiquitousAugmentedsyndicate convergencescreensRealityto record every Standardsevent from birthPortable 80% of all Telepresence to deathused to lecturetranslation device Me in myentertainment content to dispersedfor simple personal is AI-producedMultiperspectiveclasses translation Film Augmented Reality lms/dynamic storiesat sports grounds toenhance spectators experience0101010101010010101010101001010101010100101010101010010101010101001010101010100101010101010010101010101001 01 01010101010100101 0101010101010 0101 010101010101001010101010100101010101010010101010101001010101010100101010101010GamingMetrics ACTIVE IMMERSIVE SENSORYTecnologaRetail TENDENCIAS @martinredigolo 30. Lets talk!-Cmo y por qu?Para entender mejor de dnde venimos,estudiar experiencias anterioresy buscar caminos nuevos. @martinredigolo 31. @martinredigolo 32. ExpresarYa son clientes, auto-identicacin con el producto @martinredigolo 33. ExpresarYa son clientes, auto-identicacin con el productoCrearArchivar cosas que no quieren olvidar, clientes futuros cercanos @martinredigolo 34. ExpresarYa son clientes, auto-identicacin con el productoCrearArchivar cosas que no quieren olvidar, clientes futuros cercanosCompartir & RecomendarInuencers y embajadores, escriben recomendadiones @martinredigolo 35. ExpresarYa son clientes, auto-identicacin con el productoCrearArchivar cosas que no quieren olvidar, clientes futuros cercanosCompartir & RecomendarInuencers y embajadores, escriben recomendadiones Aprender Encontrar contenidos, clientes a largo [email protected] 36. ExpresarYa son clientes, auto-identicacin con el productoCrearArchivar cosas que no quieren olvidar, clientes futuros cercanosCompartir & RecomendarInuencers y embajadores, escriben recomendadiones Aprender Encontrar contenidos, clientes a largo plazoBuscar & Encontrar Investigan productos, clientes [email protected] 37. @martinredigolo 38. @martinredigolo 39. @martinredigolo 40. @martinredigolo 41. @martinredigolo 42. DIGITAL DOWNTIME @martinredigolo 43. Desconectacon tus FansDIGITAL DOWNTIME @martinredigolo 44. Desconectacon tus Fans (durante 24h) @martinredigolo 45. BUSCAR NICHOS(para la marca y los Fans) @martinredigolo 46. BUSCAR NICHOS(para la marca y los Fans) @martinredigolo