La era de las medias verdades - Miguel Alonso
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La era de las medias verdades Miguel Alonso – Director de Proyectos Estratégicos
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Transcript of La era de las medias verdades - Miguel Alonso
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11/10min 7/10min 0/10min 1 X
Mi día en impactos…
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157 39PUBLICIDAD CONVENCIONAL CONTENIDOS PUBLICITARIOS
ARENA TECH AND TRENDS 13
Organizations will need to shift their emphasis from “touch points” to “trust points” when carving out market differentiation.
ARENA TECH AND TRENDS 15
Misión
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to
the environmental crisis.”
Common Threads Initiative
ARENA TECH AND TRENDS 17
Besides dramatically increasing sales and creating an even more loyal customer
base, Patagonia now controls the conversation instead of being subject to
it.