WHY ???It is my dream that every mom with a newborn should know about and have access to having her child’s hands and feet cast.

It comes out of my own wish for a 3D cast and missing the opportunity with my first daughter.

2004 – 2009 Commissions only2010 – 2011Developed kitsPartnershipForever Treasure Trademarked11 Agents countrywideOn/Offline Marketing CampaignHospitalsMonthly t/o grewPartnership dissolved 2013 Business renamedUpgrade branding

2001 – 2003 Research

Crafter’s Training video

Medi-Clinic Presentation video

GumtreeBlogspotGoogle +

Affiliate websiteWiki

Hotfrog & various business lists

Supply stock to crafters in:

Richards Bay KZN

Oudshoorn

WC

Mooinooi NW

Baby Shops relationships:

PinkfootDbvl

PregeezHighStre

etMediClinic: Antena

tal& clinic

Maternity tour packs -

Monthly

Pregnancy

Month

Support

Groups

Pamphlets & posters:

Pre & junior

schools

Kiddie play

areas

Shopping

centers

Retail notice boards

Inside stock Librari

esDr Rooms

Costumes

Dbvl

Commissions:

Retail :

Where: South Africa & Namibia Baby stores in EVERY

province

Strengths:

Weakness:

Obstacles:

S W

O T

• Brand well known

• Trusted• Experience• Quality product• Unmatched

pricing• Reliable

suppliers

• Funds• Marketing & sales

skills• Pricing ?• Branding ?• SAPO – costs &

strikes

• Kits not retailed in SA• Nobody else

manufacturing

• Copycat home businesses