JIF Sales Presentation

8
BACK TO SCHOOL WITH JIF -JONATHAN WEBER

Transcript of JIF Sales Presentation

Page 1: JIF Sales Presentation

BACK TO SCHOOL WITH JIF

- JONATHAN WEBER

Page 2: JIF Sales Presentation

WAL-MART SITUATION• Your store sales are down

• Missed earnings over the past year

• We want to capitalize on high traffic/sales items for back-to-school season

• SO WHAT• We want to focus our marketing/sales efforts to college students in

Knoxville/East Tennessee for back-to-school season

• Demographic: College Students, ages 18-24

• 60,000 college students in East Tennessee• Discretionary Spending (Tight Budget)• Come to Wal-Mart to satisfy and purchase all needs

ex. Food, Clothes, Hygiene, school supplies

Page 3: JIF Sales Presentation

CONSUMER INSIGHTS

• BACK-TO-SCHOOL SEASON IS THE #2 SPENDING PERIOD FOR CONSUMERS

• TOTAL OF $72.5 BILLION IN SPENDING

BACK TO SCHOOL PERIOD IS HUGE!

Page 4: JIF Sales Presentation

#1 PEANUT BUTTER FOR COLLEGE STUDENTS

MOST COMMON PEANUT BUTTER PURCHASED BY COLLEGE STUDENTS PAST 30 DAYS

Page 5: JIF Sales Presentation

IDEA• 1 large display of 16 oz. Jif Peanut Butter jars in all

Knoxville/East Tennessee stores• Starting July 7th, 2016 for Back-to-School

Season• Display: Alternating Orange and White labels to

create Checkerboard Endzone with 1,000 jars at a time

• HOW?

Page 6: JIF Sales Presentation

HOW IT WORKS?• Sunday Advertisement Feature:

• We want to be featured as a super deal for back to school shopping in your paper

• Implement a $0.40 coupon sale in the advertisement

• Golden Ticket Event at Knoxville Store’s:• 1 in 100 bottles will have “Golden Ticket” underneath the cap• If it has picture of Head Coach Butch Jones student receives “backstage pass” at chosen UT football game

• Logistics: • Deliver 500 Jars every 5 days for entire campaign• Only retail company we are doing promotion with, receive our full attention

• Pricing: • Sell for $1.99 with coupon• Cost: $1.63 with $0.25 kickback from P&G• Profit Margin: 18%

Page 7: JIF Sales Presentation

BENEFITSFor Wal-Mart:

• Highest Selling Peanut Butter for Wal-Mart = drives in store traffic

• Large amount of variety, make up lower margin through high volume = Forecast $1.5 million in sales

• Golden Ticket Promotion and Checkerboard Display, encourages multiple purchases for consumers = higher dollar sales

• Build this promotion into other markets that are tailored to different college towns = Re-applicable idea across country

For Shopper:• Inexpensive product with coupon = great value on hot item

• Motivates and creates local area excitement by partnering with football team!

Page 8: JIF Sales Presentation

NEXT STEPS• Want to set up displays by July 7th 2016

• Deliver our first 25 displays to all East Tennessee locations• Re-stock every 5 days through Mid-October• Will merchandise and re-stock our own products for

display• Exciting price, promotion, and service, provides winning

strategy for Back to School Shopping season