Jake Moritz Design Portfolio
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Jake Moritz Design Portfolio
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design | gis | marketing design | gis | marketing
design | gis | marketingdesign | gis | marketing
design | gis | marketing design | gis | marketing
design | gis | marketingdesign | gis | marketing
design | gis | marketing design | gis | marketing
Old Stone Mill, Advisory Board MemberMiddlebury, VT Fall 2009 - Fall 2010
L-R: Old Stone Mill Annex Art Studio, one of the artist tenants, Independent project rebuilding a 19th C. fur trapping boat.
405
1212
Old Stone Mill is a student-run center on Middlebury cam-pus for non-academic student arts, business, and creative projects. I served as an OSM Advisory Board member for a one-year term with four other students in 2009 and 2010.
My responsibilities were:1. Selecting tenants, coordinating student use of the OSM space, managing the buildings.2. Outreach, branding and marketing of OSM. Shaping the goals and direction of the OSM project.3. Engaging Middlebury community to increase apprecia-tion for risk-taking and non-academic projects as part of the collegiate experience.
student tenantsboard members month termfaculty advisorbuildings
Logo Prototypes: Project on Creativity and Innovation in the Liberal Artsat Middlebury College
Existing Logos and Identities
Precedent Images and Ideas
1 2
1. �e brush stroke may best de�ne creativity and innovation.It bears the implicit heritage of caligraphy and art, but also the mark of the inventor and doodler.It is both the product and the signature of its creator, and like snowakes, each one is unique.
2. �e circle is dynamic, yet stable; delicate, yet strong. Omnipresent and readilly applied to new ideas, the circle implies revolution, evolution, and change but in any iteration, is undoubtly complete and resolute.
Project on Creativity and Innovation in the Liberal Artsat Middlebury College
Project on Creativity and Innovationat Middlebury College
Project on Creativity and Innovation in the Liberal Arts
Project on Creativity and Innovation in the Liberal Arts
Creativity and Innovation in the Liberal Arts
Project on Creativity and Innovation
Creativity and Innovationat Middlebury College
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�e Stonehenge logo is still being developed. Past imagery includes light bulbs and the stonehenge monument
Old Stone Mill:Originally designed by Alex Benepe ‘09In need of a facelift and simpli�cation of the house and font and gear. New gear possibility at right
TEDx Middlebury: Logo de�ned by strict rules of TED org.
Professionaly created logo by Hart-Boillot, LLC.
Elegant, simple, and appropriate logo professionaly created for the Davis foundation
I joined Old Stone Mill in its third year. Over the course of a year I helped change the goals and guiding principles of Old Stone Mill to better reflect the needs, interests, and realities of students at Middlebury.
I helped convince students faculty and donors that Old Stone Mill was going to be an integral part of the Middlebury College experience, that it should be supported, and that it will provide a model for other schools.
After my term and at the end of my college career, The faculty advisor of Old Stone Mill asked me to design and propose a logo and brand identity for Old Stone Mill’s parent, the Project on Creativity and Innovation in the Liberal Arts at Middlebury Col-lege (the name was the first thing to change.)
My research revealed how The Project had never had a clear core identity. My logo design became part of a larger proposal (included here) that provided a guide to developing and cement-ing the mission, role, and scope of The Project. I am proud that in my last days at Middlebury I was able shape and contribute to a young, vibrant, and important part of the Middlebury College experience.
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&Developing an Identity :Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College
Middlebury
�e Stonehenge logo is still being developed. Past imagery includes light bulbs and the Stonehenge monument.
Originally designed by Alex Benepe ‘09In need of alteration and simpli�cation.New gear possibility shown on right.
TEDx Middlebury logo is de�ned by the strict TED branding requirments that are key to the organization’s success.
Professionaly created logo by Boston advertising �rm Hart-Boillot, LLC.
Elegant, simple, and an appropriate logo professionaly created for the Davis foundation.
1. Existing Projects and their Logos
2. Developing an Identity: Name and Logo
Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College1 2 3 4 5 6
1 Does “Project” capture the essence of the di�erent programs?2-4 Keywords for the Project. Should these de�ne the Project?5 “Liberal Arts” isn’t currently used in any College branding, should it be incorporated?6 “College” is being phased out of o�cial communications; Is “Middlebury” implied?
(joke logo created
to showcase the problems inherent in the current lengthy name)
What name, words, or ideas capture the essence of the Project in a clear, concise, and memorable way?
&c i e &Middlebury
Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poorspirits who neither enjoy nor su�er much, because they live in a gray twilight that knows not victory nor defeat. – �eodore Roosevelt, Twenty Sixth President of the United States
“ ”
A simple and memorable symbol associated with a project is critical to a succesful brand identity. In addition to a renaming, �e Project needs a symbol that will be readily associated with the Project as a whole, and with the individual sub-projects.A circle of some sort, possibly concentric rings, would be in keeping with a circular theme already preseant in existing logos.Caligraphy and co�ee-cup style stains have been experimented with for texture and implied meaning.
�e circle is dynamic, yet stable; delicate, yet strong. Omnipresent and readilly applied to new ideas, the circle implies revolution, evolution, and change but in any iteration, is undoubtly complete and resolute.
In a moment of inspiration, sketch out a design.
What image or symbol best conveys the essence of the Project?
3. Moving Forward�e rebranding of �e Project is an ongoing process. Please feel free to contribute with name ideas and logo concepts, suggestions, inspirations, napkin sketches.
�e Project is currently undergiong a dramatic rebranding. A new name and logo will create a new face for the Project that will be readily recognizeable among the Middlebury community: local and global, current, past and future.
We welcome your creativity, ideas and inspiration.
Developing an Identity :Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College
Middlebury
�e Stonehenge logo is still being developed. Past imagery includes light bulbs and the Stonehenge monument.
Originally designed by Alex Benepe ‘09In need of alteration and simpli�cation.New gear possibility shown on right.
TEDx Middlebury logo is de�ned by the strict TED branding requirments that are key to the organization’s success.
Professionaly created logo by Boston advertising �rm Hart-Boillot, LLC.
Elegant, simple, and an appropriate logo professionaly created for the Davis foundation.
1. Existing Projects and their Logos
2. Developing an Identity: Name and Logo
Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College1 2 3 4 5 6
1 Does “Project” capture the essence of the di�erent programs?2-4 Keywords for the Project. Should these de�ne the Project?5 “Liberal Arts” isn’t currently used in any College branding, should it be incorporated?6 “College” is being phased out of o�cial communications; Is “Middlebury” implied?
(joke logo created
to showcase the problems inherent in the current lengthy name)
What name, words, or ideas capture the essence of the Project in a clear, concise, and memorable way?
&c i e &Middlebury
Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poorspirits who neither enjoy nor su�er much, because they live in a gray twilight that knows not victory nor defeat. – �eodore Roosevelt, Twenty Sixth President of the United States
“ ”
A simple and memorable symbol associated with a project is critical to a succesful brand identity. In addition to a renaming, �e Project needs a symbol that will be readily associated with the Project as a whole, and with the individual sub-projects.A circle of some sort, possibly concentric rings, would be in keeping with a circular theme already preseant in existing logos.Caligraphy and co�ee-cup style stains have been experimented with for texture and implied meaning.
�e circle is dynamic, yet stable; delicate, yet strong. Omnipresent and readilly applied to new ideas, the circle implies revolution, evolution, and change but in any iteration, is undoubtly complete and resolute.
In a moment of inspiration, sketch out a design.
What image or symbol best conveys the essence of the Project?
3. Moving Forward�e rebranding of �e Project is an ongoing process. Please feel free to contribute with name ideas and logo concepts, suggestions, inspirations, napkin sketches.
�e Project is currently undergiong a dramatic rebranding. A new name and logo will create a new face for the Project that will be readily recognizeable among the Middlebury community: local and global, current, past and future.
We welcome your creativity, ideas and inspiration.
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©2009 AKQA ALL RIGHTS RESERVED ‐ CONFIDENTIAL AND PROPRIETARY 9
On‐site eventsEvent Date Location Projected #
AttendeesOn‐Site Presence
Online Performers *
Billboard’s Rothbury Music FestivalCost: $150,000Paid Impressions: 20MMCo‐branded impressions: 1MMeCPM: $7.00
7/2‐7/5 Rothbury,MI
60,000 • Videographers capturing footage• No street team availability
• BannerSponsorship of the Rothbury Page• Viral widget unit
• The Dead, Bob Dylan, The Black Crowes, Flogging Molly
Last.Fm’s Old St. Pat’s Block PartyPitchforkWicker ParkCost: $200,000Paid Impressions: 15MMCo‐branded impressions: 1.5MMeCPM: $11.61
7/10‐7/117/17‐7/197/25‐7/26
Chicago, ILChicago, ILChicago, IL
40,00050,00060,000
• Street team ready‐ Details TBD
• Flip Branded Hub‐video content• High impact custom homepage unit
•Gavin DeGraw, Collective Soul, Ben Folds Five• The Flaming Lips, Yo La Tengo, The National• Junior Boys, Jamie Lidell
iMeem’s Camp BiscoCost: $150,000Paid Impressions: 17.7MMCo‐branded impressions: 3.3MMeCPM: $7.19
7/16‐7/18 Mariaville, NY
10,000 • Street team ready‐ 3 iMeemteam members• 20x20 Product Booth
• Flip Branded Hub‐video content
• k’naan, Chromeo, Roots of Creation, Synewave, Tuphace, The Orb, Holy Ghost
Real’s Mile High Music FestivalCost: $200,000Paid Impressions: 13.6MMCo‐branded impressions: 10MMeCPM: $10.75
7/17‐7/19 Denver, CO 90,000 • Street team ready‐ Details TBD
• Flip Branded Hub• 10MM Co‐promotional banners• 10MM banner impressions across Real.com
• TOOL, Widespread Panic, Incubus, Ben Harper & Relentless, Big Head Todd & The Monsters, The Black Keys, The Fray
* Appendix‐ Complete performers list
Pure Digital Inc. / Flip Video Inc., Creative and Digital Marketing InternSan Francisco, CA Summer 2008, Summer 2009
The Flip is a digital camcorder company founded in San Francisco that was purchased by Cisco in 2009. I worked as the Creative and Digital Marketing Intern for two summers.
My responsibilities included:• Creating viral video content • Developing an online video contest as advertisement for The Flip• Researching and reporting on the potential for video content in non-
profitwork• Managing The Flip’s social media identity, and growing Facebook,
Myspace, Twitter presence• Establishing partnership and sponsorship opportunities with key action-
sportsfigures
Over two summers I got to experience and take part in the transition of a company from start up to corporate entity. I worked for the marketing departmentandforthenon-profitsector.Iproducedempiricalresearchandstatistical evidence but also conducted unconventional interviews with Flip users and potential customers. I created viral video content and became the social media voice of the The Flip.
The variety of projects that I participated in shared the common objective of growing The Flip’s user base. I got to see and show how direct interaction with customers in person and online affected the user experience. I provided recommendations on how to take advantage of niche markets and audiences. I got to see how The Flip’s marketing strategies changed after the Cisco acquisition made the resources for large projects available. I also got to see when strategy failed, when opportunities were missed and The Flip’s competitors were able to better take advantage of some client bases and projects.
Riders For HealthIndependent Project: Mapping The GambiaMiddlebury, VT / LondonSpring 2011Riders For Health is a London-based non-profit organization that supplies motorcycles and vehicles for health workers in Africa. I created a map to demonstrate the change in health workers’ effective range with Rider’s for Health’s support.
My responsibilities included: 1. Designing, researching, and developing a GIS carto-graphic model of the influence of improved transportation on health workers’ ability to treat patients in The Gambia.2. Demonstrating the potential and power of graphic vi-sualization for communicating to clients and organization members.3. Researching and creating the data required for a suitable GIS model.
Architecture Designing a Monument for MiddleburyMiddlebury, VTSpring 2011As a final assignment for an architecture course at Middlebury College I had the opportunity to propose a design for a monu-ment to commemorate the bicentennial anniversary of the town’s charter being signed.
I worked with college professors, my peers, and community members to arrive at a design that was relevant to a large cross-section of the local community, drew on the Vermont architec-tural vernacular and was ecologically and financially viable.
Inspiration came from artists including Anish Kapoor and Richard Serra. The design was based on reclaimed barn tim-bers from the surrounding area, and the overall intention was to provide a landmark that could be looked through, as well as looked at, in a classic Vermont town seeking to modernize without losing its roots.
not/work:
I’m experimenting with design and construction of furni-ture. I have access to a friend’s shop in West Marin and I have been building small pieces and turning vessels on a wood lathe. I also (re-) build custom motorcycles, a hobby I have pursued since high-school.
Redwood stool, cherry tablewalnut board, spalted bay vessel
