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Internet of (Every)Thing 2014
Transcript of Internet of (Every)Thing 2014
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INTERNET OF (EVERY)THING
Armonía A. (@WebEthnographer)
Proximity CR - Tech Topic2014
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Es inevitable.Está aquí.
@WebEthnographer
¿Estamos listos?
Proximity CR
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El Internet de...
@WebEthnographerProximity CR
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El Internet de... las personas
Proximity CR @WebEthnographer
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El Internet de... las cosas
Proximity CR @WebEthnographer
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El Internet de... los procesos
Proximity CR @WebEthnographer
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El Internet de... los datos
Proximity CR @WebEthnographer
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El Internet de... TODO
Proximity CR @WebEthnographer
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LG SMART REFRIGERATORProximity CR @WebEthnographer
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@WebEthnographerProximity CR
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LG HOMECHATProximity CR @WebEthnographer
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HAVE DATA, LIVE SMARTER ?
hapi.com/product/hapifork
Proximity CR @WebEthnographer
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¿INTERNET OF THINGS?“Si tuviéramos equipos que sepan todo lo que habría
que saber acerca de las cosas a partir de datos que
reunieron sin la ayuda de nosotros. Seríamos capaces
de rastrear y contabilizar todo y en gran medida
reducir el desperdicio, la pérdida y el costo. Sabríamos
cuando las cosas necesitan ser reemplazadas,
reparadas o recuperadas, y si los alimentos están
frescos o están dañados.”
Kevin Ashton 1999 - MIT Auto ID Center
Proximity CR @WebEthnographer
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Enero 2014 Google compra Nest Labs por $3.2 billones
Proximity CR @WebEthnographer
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IOT SON LOS LADRILLOS
Smart.Farm =
Smart.Grid =
Smart.Building =
Smart.Cars =
Smart.∞ =
Proximity CR @WebEthnographer
€ 58 mil millones
€ 145 mil millones
€ 266 mil millones
€ 230 mil millones
€ ∞
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¿QUÉ ES INTERNET OF THINGS?
Los sistemas inteligentes y el Internet de las cosas son impulsados por una combinación de:
1. Sensores & Actuadores
2. Conectividad
3. Personas & Procesos+
+
Proximity CR @WebEthnographer
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1. SENSORES & ACTUADORES Le estamos dando al mundo un sistema nervioso digital
HarborResearch.com + Postscapes.com
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2. CONECTIVIDADEstas entradas son digitalizadas y colocadas en redes
HarborResearch.com + Postscapes.com
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3. PERSONAS & PROCESOS
HarborResearch.com + Postscapes.com
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Las interacciones entre estas entidades están creando nuevos tipos de aplicaciones y servicios inteligentes
Comenzando por los devices que afectan nuestra vida cotidiana...
sensores + conectividad + personas + procesos
@WebEthnographerProximity CR
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MIMOProximity CR @WebEthnographer
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MIMOProximity CR @WebEthnographer
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MIMOProximity CR
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CAR2GOProximity CR @WebEthnographer
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CAR2GOProximity CR @WebEthnographer
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CAR2GO@WebEthnographerProximity CR
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choosemuse.com
Proximity CR @WebEthnographer
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choosemuse.com
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Proximity CR @WebEthnographer
En este momento existen más de 3000 millones de personas conectadas a Internet
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2015:15 billones de cosas conectadas a Internet
2020: 50 billones (Cisco) 6 dispositivos por persona
2020: 1trillón de cosas (IBM)
streetstruggles.tumblr.com
Proximity CR @WebEthnographer
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INTERNET OF $$$
Proximity CR @WebEthnographer
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En el sector privado entre el 2013-2022 va haber una creación de valor de 5 billones €
Proximity CR @WebEthnographer
INTERNET OF THINGS
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Innovación de Productos20% = 1,3 billones €
Proximity CR @WebEthnographer
INTERNET OF THINGS
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17% = 800 millones €Utilización Eficiente de Activos
Proximity CR @WebEthnographer
INTERNET OF THINGS
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Mejora de la Productividad de los Empleados 17% = 800 millones €
Proximity CR @WebEthnographer
INTERNET OF THINGS
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19% = 1 billón € Mejora en la Cadena de Suministros y Logística
Proximity CR @WebEthnographer
INTERNET OF THINGS
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26% = 1,26 billones € Más Clientes con Mejor ARPU
Proximity CR @WebEthnographer
INTERNET OF THINGS
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Proximity CR @WebEthnographer
LA EXPERIENCIA ES EL PRODUCTO
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UX EN IOT• ¿Cómo las cosas inteligentes cambiarán la experiencia y el
work-flow de los trabajos que realizamos?
• ¿Cómo los sensores de quantified-self nos permiten cambiar la manera en que pensamos la atención médica?
• ¿Cómo los autos self-driving cambiarán el transporte y la logística?
• ¿Cómo funcionarían las herramientas como cierras, taladros, routers si fuesen inteligentes?
@WebEthnographerProximity CR
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• No es sólo automatizar tareas
• Darle un contexto e interpretación a los datos
• Historias mediadas por objetos
• Proporción del flujo de información
• Entender la identidad de los usuarios
• Data como material de diseñoProximity CR @WebEthnographer
UX EN IOT
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•Diseñar servicios que puedan fluir a través de superficies digitales y físicas
• Las personas no deberían tener que entender la complejidad de un sistema para poder usarlo con éxito
• Las personas (todavía) no esperan que las cosas se comporten como Internet
• Cuidar la complejidad de la interacción de los gestures (Nest Protect)
UX EN IOT
Proximity CR @WebEthnographer
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Composición: Distribuir funcionalidad para que convenga con el contexto de uso
INTERUSABILIDAD: INTERACCIONES DISTRIBUIDAS
Proximity CR @WebEthnographer
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Consistencia: Crear interfaces device-appropiate que se sientan como una familia
Proximity CR @WebEthnographer
INTERUSABILIDAD: INTERACCIONES DISTRIBUIDAS
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INTERUSABILIDAD: INTERACCIONES DISTRIBUIDAS
Continuidad: Crear interacciones cross-platform fluidas
Proximity CR @WebEthnographer
Berg Cloudwash Prototype
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Muchas veces los devices restringidos sufren discontinuidades
UX EN IOT
Claire Rowland
Proximity CR @WebEthnographer
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• Resolver un problema tangible: ofrecer una buena solución (deseable, usable)
•Que tenga un costo (financiero, esfuerzo) que se sienta proporcional al valor
• Los consumidores necesitan productos, no herramientas
Proximity CR @WebEthnographer
UX PARA CREAR PRODUCTOS IOT MASIVOS
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•Matener el modelo conceptual simple
• Hacer que las interacciones distribuidas se sientan coherentes
•Manejar la complejidad de los sistemas interconectados
UX PARA CREAR PRODUCTOS IOT MASIVOS
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Fitbit + Netflix
Proximity CR @WebEthnographer
UX EN IOT
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Crock-Pot Smart Slow Cooker with WeMo
UX EN IOT
Proximity CR @WebEthnographer
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Proximity CR @WebEthnographer
IOT se trata de controlar cosas en momentos y lugares
diferentes
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TRANSPORTE + CIUDADES INTELIGENTES
HarborResearch.com + Postscapes.com
@WebEthnographerProximity CR
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ATENCIÓN MEDICA + HOGARES INTELIGENTES
HarborResearch.com + Postscapes.com
@WebEthnographerProximity CR
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EDIFICIOS INTELIGENTES + MOVILIDAD
HarborResearch.com + Postscapes.com
@WebEthnographerProximity CR
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INTERNET OF EVERYTHINGLA NUEVA ECONOMIA
Proximity CR @WebEthnographer
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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Proximity CR @WebEthnographer
Cisco.com
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¿INTERNET OF SECURITY?
Proximity CR @WebEthnographer
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Connection = Exposed
Software = Hackable
INTERNET OF SECURITY
Proximity CR @WebEthnographer
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•Escuchar los datos o los comandos podría revelar información confidencial sobre la operación de la infraestructura.
•La inyección de mediciones falsas podría interrumpir los procesos de control y causar reacciones inapropiadas o peligrosas, hasta podría ser utilizada para enmascarar ataques físicos.
•El envío de comandos incorrectos podría utilizarse para desencadenar eventos no planificados, como enviar algún recurso físico (agua, petróleo, electricidad) a un destino no planificado.Proximity CR @WebEthnographer
INTERNET OF SECURITY
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RETOS INTERNET OF (EVERY)THING
Estandarización
Seguridad
Privacidad
¿Cómo gestionar toda esa información?
Cuestiones éticas
Crear paradigmas nuevos
Necesidades empresariales
Formación
Formatos nuevos
Huge Data
Proximity CR @WebEthnographer
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RIESGOS
Miguel Montaner technologyreview.com
Cloude Nimbus
@WebEthnographerProximity CR
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INTERNET OF (EVERY)THING
Proximity CR - Tech Topic2014
Armonía A. (@WebEthnographer)