INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... ·...
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INDEX
1.9%
2015 2016 2017 2018 2019(e)
83.9
86.6
89.790.7
92.4
• 2019 1.7 5 2.4%
• 19
CAGR
+2.4%
SOURCE : 2019 2019.09
64%
31% 69%599
SOURCE : , 2020.02
2017 2018 2019
22%
78%
31%
69%
34%
66%679
1,073
1,762
+64%
+58%
• 2019 64%
• DA
2017 2018 2019
27%
73%
38%
61%
44%
56%
2017 2018 2019
15%
85%
20%
80%
16%
84%
392
655
1,122
+71%
+67%
288
418
640
+53%
+45%
•
•
SOURCE : , 2020.02
CU
CU & KBS
GS25 &
2015 2017 2018 2022(e)
1.7
2.73.2
5.02019.08
43%
, 2020.02
43%
43%
14%
•
•
/
12
7 ●
11
7 ● ●
12
6 ● ●
● ●
2 ●
2020.02
58%
29% 47%
2019 2020
27%58%
•
•
2018 2019
13.5
16.8
65%
35%
69%
31%
, 2020.02
CJ
F&B
10
BGF CU 100%
친환경
동물복지
건강
150
2008 2019
10
2019
2018 289% ↑
2019.01
2018
350 2010 2 ↑
2019.11
•
• R&D
2019.12
15
15%
16%
24%
45%
58%
42%
15%
16%
14%
13%
18%
24%
41%
59%
Online-Survey
5
19-49
1
2 &
376
2020.02.19 ~ 2020.02.23
178%
230%
326%
422%
513%
33%
29%
22%
10%
7%
•
• 2030
7%
20 59%
30 44%
40 27%
30 11%
30 24%
40 6%
40 13%
•
• 30 40
35% 16% 15% 11% 10% 5% 3% 3%
30%
20 29%
30 29%
40 42%
20 27%
30 20%
40 3%
1 38%
2 28%
• 30
• 2030 1
64%
17%
50%
23%
18%
14%
•
•
56%
66%
2019 2020
•
• 66%
66%
26%
20%
10%
8%
8%
16% 16% 13% 11% 11% 10% 9% 7% 5% 2% 1%
20 27%
30 24%
40 2%
20 30%
30 29%
40 8%
• SNS 60%
• 2030 SNS 2030
7%
20 31%
30 32%
40 14%
20 29%
30 19%
40 16%
•
• 20 SNS 30 SNS
•
•
34% 27% 21% 19% 17% 16% 14% 14% 12% 10%
36% 28% 27% 18% 17% 11% 10% 8%
57%
20대여성 42%
30 35%
40 21%
20 58%
30 65%
40 50%
20 48%
30 57%
40 25%
• 57% 30
• 2030 2030 SNS
20대여성 42%
30대여성 42%
40대여성 13%
SNS
20대 60%
30대 68%
40대 53%
• 59% 30
• 20
59%
31% 27% 26% 25% 17% 13% 12% 9%
20대여성 47%
30대여성 28%
40대여성 22%
20대여성 34%
30대여성 35%
40대여성 12%
20대남성 50%
30대남성 38%
40대님성 24%
1
2 CJ TVE
3
4 CGV
5 (toss)
38%10%
SOURCE : , 2019.01 –2019.12
SMR
13%
11%10%
6%
5%
3%
IPTV 4%
• 50%
• 2030
48% 19% 19% 10% 30%
1
2
3
4
•
• 20 30 40
• 2019.05 ~ 06
• ( )
•
• 4 1,000
• 2019
• 13
• 4
• 3
•
• SNS
• 2019
•
• B
• 380
• 2019.05 ~ 06
•
•
• 230
• 1020
• B
x
• 2020.02 ~ 2020.03
•
•
•
• 2020.02
• Supreme
• Supreme Supreme SS
• 6
•
•
THANK YOU
MEZZOMEDIA
2020