PRESENTATION AGENDA

ABOUT US

SENDCO COMMUNICATIONS

established in Jakarta since 1999, to answer the client’s needs

and expand the creativity of dedicated work

SENDCO COMMUNICATIONS

consists of professionals, creative well-trained experienced

people in the field of Marketing Communications and

Promotions Industry

WHO WE ARE

“..To become a valued partner by providing ultimate

supports and answers to the client’s Marketing

Communications needs..”

OUR MISSION

PEOPLE

as our most valuable assets

OPTIMUM

client service to answer every customer’s need

FOCUS

on how our strategies can support client’s business activities

DELIVER

the best quality marketing program

PARTNERSHIP

as we grow together, to achieve the prosperity

TEAMWORK and COMMITMENT

as the keys to our success

OUR VALUES

Integrated Marketing

Service

• Brand Activation

• Product Launching

• Marketing Road Show

• CRM

• Resources Management

Event Organizer

• Exhibitions, Seminars

• Gatherings, Corporate Outings

• Music Entertainment, Gala Dinners, Weddings

OUR SERVICES

Human Resources Management Specialists

KEY PERSONS

Marketing Specialists, Brand, Promotions, Public Relations, CRM

Events Specialists

OUR CLIENTS

PEMDA DKI

Deliveries:

☺ Provided Human Resources as Road Safety Trainer

☺ Recruited, Trained, and Managed 10 people per city to

execute the program

HUMAN RESOURCE PROJECT

Road Show 5 CitiesJakarta - Bandung – Surabaya - Medan – Makassar

Objective: Road Safety Socialization & Training

Deliveries:

Recruited, Trained, Managed 30+ SPG/B

Sales Target 10,000 packages – Sold 14,000 packages

HUMAN RESOURCE PROJECT

Location : Jakarta

Objective: Product Sales (Semi-Brand Activation)

Deliveries:

Recruited, Trained, Managed 50+ SPG

Program execution: Mall to Mall, Campus to Campus,

Offices to Offices

Program Length 1 month

HUMAN RESOURCE PROJECT

Location : Bandung

Objective: Card Member Acquisition

Acer continued to grow

152.8% in 2009 (source: Gartner Inc.)

and aiming to exist in 16 cities in 2010.

OVERVIEW

Acer is Indonesia’s current market leader for Personal Computers & Laptops with current market share of

37,8%and willing to further penetrate the market in order to increase the market share.

Acer aims to continue to lead the market for Personal Computers and

Laptops

In order to continue to lead, we believe

needs non material support to enhance

Sales and Marketing Program

at designated channels

needs information on real market situation such as resellers stock, sales as well as

competitor info for to be able to design

more effective Sales & Marketing Program

OVERVIEW

PROJECT BRIEF

To formulate and manage In Store Promoters (ISP)

Program at designated channels

To start the program with the Pilot Project:

approximately 16 channels in Jakarta

The Program could expand up to

13 Cities across Indonesia

To gather information on:1.Stock & Sales

2.Competition

THE OBJECTIVES

To provide non material

supports in the form of:

Our Proposal

To provide a full range of Human Resources Management Service for ACER by providing A to Z services starting from Recruitment

Services up to managing the Human Resources

To provide Program Management Service via

Program Execution, Monitoring, Evaluation, and

Reporting as well as all other aspects to ensure the

program runs smoothly

OUR DELIVERIES

Recruitment

•Sourcing

•Hiring

•Training

Management

• Monitoring & Evaluation

• Personnel Management

• Payroll & All HR Administrative Management

HR MANAGEMENT SCOPE

Resellers Relationship Management

Sales & Marketing Assistance

Resellers Data

Collection

Resellers Assistance Program

Rewards & Warranty Assistance

Reporting

PROGRAM MANAGEMENT SCOPE

HR Management

1. Recruitment

2. Sourcing

3. Selecting

4. Hiring

5. Training

Pre-Deployment

Program Management

1. SOP development

2. Defining KPI

3. Job Description

4. Placement Planning

5. System Preparation

Deployment & Execution

HR Management

1. Payroll

2. Evaluation

3. Appraisal

4. Personnel Mgt

5. Turnover Mgt

Program Management

1. Monitoring

2. Evaluation

3. Supports

4. Reporting

WORK FLOW SCENARIO

Pre-Recruitment (Preparation)

• Job Descriptions, SOP, KPI, Targets

• Disciplinary Rules & Regulations

• Compensation & Benefits System

• Contracts

Sourcing

via HR network

Selection/Interview

• Interview by HR and PM (Jakarta)

• Interview by HR and Trained SPV (other cities)

Contracts Signing

TrainingReady for

Deployment

PRE DEPLOYMENT

PRE DEPLOYMENTTRAINING

Training to cover1. ISP Program Training

2. Product Knowledge Training

3. Basic Selling & Service Training

4. Basic Personality & Motivation

Training

1. ISP Placements

2. Program Monitoring & Data Collection:

Daily visit by Supervisor(s)

Attendance control via attendance card and to be sign by

Store Manager/Supervisor

For other cities: additional call to SPV and random call to

store

Supervisor to collect data from ISP (if manually)

DEPLOYMENTPROGRAM EXECUTION

1. Program Evaluation: Evaluate ISP program performance

Evaluate ISP disciplinary performance

2. Program Support; Supervisor to provide brief coaching to ISP on site if needed

DEPLOYMENTEVALUATION & SUPPORT

1. Daily Report from ISP to SPV: Sales

Stocks

Competition info

2. SPV to consolidate reports, submit to PM

3. PM compile then report to ACER weekly

REPORTING

PROGRAM PLAN

HUMAN RESOURCE SCHEMEPM MANAGES PROGRAM & HR

Program Manager

HR

SUPERVISOR

ISP PERSON

( 15 )

SUPERVISOR

ISP PERSON

( 15 )

Personal monitoring &

evaluation

Basic Salary

Transportation allowance

Mobile Phone Allowance

Insurance JAMSOSTEK

Medical

Income Taxes

Bonuses

HUMAN RESOURCE SCHEMECOMPENSATION & BENEFITS COMPONENTS

6 working days

1 day off – Monday

No working on Public Holiday

8 Hours Shift

09:30 until 18:30

1 hour lunch break

12 days Annual Leave

HUMAN RESOURCE SCHEMEWORKING DAYS

1. To build closer relationship with managed resellers

2. To assist Sales & Marketing activities

3. To obtain the following information:a) Daily Sales record

b) Stocks status

c) Competition info

d) Sales data by type (advance)

e) Hot Items (advance)

HUMAN RESOURCE SCHEMEJOB DESCRIPTION - ISP

1. To assist Product Education to consumers

2. To assist POP distributions and installments

3. To collect Warranty Cards and hand in to SPV

4. To distribute rewards to resellers

5. To cooperate with Supervisor in Reporting

HUMAN RESOURCE SCHEMEJOB DESCRIPTION - ISP

To coordinate with ISP on daily basis

To manage POP stocks and coordinate with ISP and ACER

To conduct daily field audit

To provide on site coaching to ISP

To coordinate reports from ISP

To manage reporting to ACER

HUMAN RESOURCE SCHEMEJOB DESCRIPTION - SUPERVISOR

*) 1 Supervisor would be able to handle 15 ISP

Dedicated to the Project

Manages Program as a whole

To manage and monitor Supervisors

To coordinate with Supervisor(s) on daily basis

To manages HR team and other resources issues

To liaise with ACER on a routine basis

Responsible for the operation to run smoothly and up to the required standard

HUMAN RESOURCE SCHEMEJOB DESCRIPTION – PROGRAM MANAGER

To handle new recruitment and/or replace ISP/SPV

To handle legal and administrative issues

To conduct disciplinary control

To conduct training

To handle compensation & benefits administration

To conduct performance appraisal of ISP and SPV

To coordinate with PM on HR related issues

HUMAN RESOURCE SCHEMEJOB DESCRIPTION – HUMAN RESOURCE

Phase 1

Jakarta to start with 16

resellers

Phase 2 Bandung, Semarang,

Yogyakarta, Surabaya, Medan, Makassar

Phase 3Pekan Baru,

Palembang, Denpasar, Banjarmasin,

Balikpapan, Samarinda

PROGRAM PHASE

Phase PM Supervisor ISP Coverage Period

I 1 1 16 Jakarta Q2

II 1 3 50 Jakarta Q3

1 15 Bandung

1 15 Semarang

1 15 Jogjakarta

2 30 Surabaya

1 15 Medan

1 15 Makassar

III 1To be

discussed

To be

discussedOther Cities Q4

PROGRAM PHASE

• Required Personnel:

1. PM: 1

2. Supervisor: 1

3. ISP: 16

• Placements:

Mall Ambassador, Harco Mangga Dua,

Dusit Mangga Dua, Gajah Mada Plaza,

Ratu Plaza, Poins Square, ITC

Fatmawati

PROGRAM PHASE I

Timelines

• Warehousing Program for POP Merchandising– Optional support program

– Storage Area approx. 20 sqm

– POP Handling – administrative

– POP Delivery and Installation to outlets covered by ISP in Jakarta

– Manages delivery to other Cities with separate costing

PROGRAM SUPPORT

Train the Trainer Program

– Solutions for other cities’ training challenges

– To train Supervisors to become trainers

– Mechanism:

• Invite all supervisors to Jakarta

• Training for approximately 3 days

• Ready to train ISP

PROGRAM PLAN

• Opt 1: Manual Data Submission:

– Using paper form as reporting tools

– Manual Data Entry by Supervisor

• Opt 2: SMS Data Submission:

– ISP sends data via SMS to Program Center

– Program Center generates report

– Act as an Automated Alert System

PROGRAM PLAN

INVESTMENT

PHASE I