Google GDG Developer Festival

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GDG DevFest

description

El sector mobile, y lo que hay que tener en mente.

Transcript of Google GDG Developer Festival

Page 1: Google GDG Developer Festival

GDG DevFest

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Gina Tost .com

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El sector mobile

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Modelos de negocio

GratisDe pago

SuscripciónGratis + Ads

Gratis + InApps

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EMPRESASCULTURALES

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Editoriales

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Edebé

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Negocio tradicional

vs

Negocio digital

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Grupos de música

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La Pegatina

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Tiki Phantoms

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Museos

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DEVELOPERSDEVELOPERSDEVELOPERS

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Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps,

Apps, Apps, Apps, Apps, Apps, Apps, Apps, Apps,

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Hay que estar al día...

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...y no todos lo consiguen.

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CLIENTES

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Pepe Jeans

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ACCESIBILIDAD

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PRENSA

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ONLINE // OFFLINE

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Los lectores o espectadores

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Los periodistas

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AGENCIAS DE MK

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Medición

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AnalyticsAdX

Flurry

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Promoción

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¿Promoción?Ja, ja, ja

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Publicidad tradicionalen Internet

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CPM

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Publicidad enfocada al móvil

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CPI

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Modelo InApp

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Chartboost

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Recomendación

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Geenapp

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NO MUERAS ENEL INTENTO

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Adoctrinar al cliente

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Los diseñadores a diseñar, los programadores a

programar.

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Poned un tracker

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Mantener la app actualizada

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Conclusiones