Final Year Project – ISHABBIR TILES & CERAMICS LIMITEDA GROUP COMPANY OF HOUSE OF HABIB

PRESENTED BYFAIZAN AHMED58579 DATE : 02-08-2015

Introduction

Shabbir Tiles & Ceramics Limited is a group company of House of Habib (HOH). A leading manufacturer of floor and wall tiles.

Inkjet Tile printing is the only product produced by STCL.

Currently Shabbir tiles using ERP Application Sap Business One

Products

Floor tiles. Ceramic tiles. Bathroom tiles. Tiles framework. Roof Tiles. Kitchen tiles. Glass tiles. Glass Ceramics & Concrete.

Report Objective

STCL is a very large manufacturing industry. STCL uses SAP B1 and this Application is for small business not for big industry. How SAP B1 is

running in STCL and meet their big challenges and requirements as well. My challenge is to how small business application works in large

industry.

Management Hierarchy

From top to Bottom Board of DirectorChairman

Vice ChairmanCEO

DirectorCFO

Assistant General ManagerDeputy General Manager

Assistant General ManagerSenior Manager

ManagerDeputy Manager

Assistant Manager

General Manager

Senior OfficerOfficer

LIST OF ERP FEATURES IN STCL

Financials Purchasing Sales Banking Production Inventory MRP CRM HRM

Financial Aspects of STCL with respect to ERP

Suggestion For Existing System or ERP

Features to enhance Business Processes Fixed Assets Production Module MRP Bin Locations Marketing Document Landed Cost Taxation Requisition

STCL Major ClientsTop Customers Products

Naeem Brother’s GROUT(UNSANDED) WHITE 1KG MISC.

MOMINA ASSOCIATES HELIX (NEW) IVORY 10x13GL STANDARD & Premium

MARIAM ASSOCIATES HELIX (NEW) IVORY 10x13GL AWAMI

STYLE ENTERPRISES STILE BOND MIXED COLOR 20KG MISC

CHAUDHRY IMPEX STILE BOND MIXED COLOR 20KG MISC

CHEEMA & SONS PAPER WHITE 8x12GL STANDARD

TILES SELECT STILE BOND MIXED COLOR 40KG MISC

BIG BUILDRES PAPER WHITE 8x12GL STANDARD

ASIF & COMPANY PLAIN (NEW) WHITE 8x10GL REGULAR

SUPER ENTERPRISESONYX 1.49 PINK 12x18GL PREMIUM STILE 2

MAJID SANITARY SUPER PINK 10x13GL PREMIUM

ZOAIB ALI & CO VITAL (LUS) WHITE 10x13GL STANDARD

EHSAN SANITARY STORE.PLAIN (NEW) SKY BLUE 8x8MT STANDARD

ZIA SANITARY HELIX (NEW) IVORY 10x13GL REGULAR

WAJID SHAH PAPER MASJID D.GREEN 8x12GL STANDARD

AKBAR SANITARY STORE.CORONA (LUS) BURGANDY WHITE 10x13GL PREMIUM

YASIR TILES DOLPHIN (LUS) SKY BLUE WHITE 10x13GL STANDARD

AL-JABUTA TRADERS HELIX BLACK 10x13GL STANDARD

M.N TRADERS RADIUM (NEW) IVORY WHITE 10x13GL STANDARD

ARIF BUILDERS GROUT(UNSANDED) MARBLE BEIGE 1KG MISC.

MP TRADERS PORCELAINCROSS (LUS) IVORY 10x13GL STANDARD

AKBER TILES & SANITARYPLAIN (NEW) SKY BLUE 8x8MT STANDARD

ASIF TRADERS HELIX SAGE WHITE 10x13GL STANDARD

PRICING STRATEGY

# Size Product Color Packing Pram. Price Std. Price1 8x8 Wall U1 Plain Light 1.3 688 6782 8x8 Wall U1 Plain Dark 1.3 713 7043 8x8 Wall U1 Plain Mid Night

Blue1.3 790 780

4 8x8 Wall U1 Plain Red 1.3 892 8825 8x8 Wall U1 Plain Burgundy 1.3 790 7806 8x8 Wall U1 Plain Yellow 1.3 892 8827 8x8 Wall U1 Texture Light 1.3 673 6628 8x8 Wall U1 Texture Dark 1.3 698 6889 8x8 Wall U1 Texture Burgundy 1.3 775 764

10 8x8 Wall U1 Hale All 1.3 673 66211 8x8 Wall U1 Die Punch Light 1.3 708 69812 8x8 Wall U1 Die Punch Dark 1.3 733 72313 8x8 Wall U1 Die Punch Burgundy 1.3 811 80014 8x10 Wall U1 Plain Light 1.4 689 67915 8x10 Wall U1 Plain Dark 1.4 714 70516 8x10 Wall U1 Plain Mid Night

Blue1.4 791 781

17 8x10 Wall U1 Plain Red 1.4 893 88318 8x10 Wall U1 Plain Burgundy 1.4 791 78119 8x10 Wall U1 Plain Yellow 1.4 893 88320 8x10 Wall U1 Plain Exotic Brown 1.4 791 781

21 8x10 Wall U1 Texture Light 1.4 674 66322 8x10 Wall U1 Texture Dark 1.4 699 689

CHANNEL STRATEGY

RECOMMENDATIONS FOR TOP MANAGEMENT

To improve the sale of all brands of the company from 65% to 95%.

To make the company market-driven organization to create superior values for customers.

To make strategies for the company that creates valuable designs for customers.

Financial Aspect

2014 2013July - june

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

Financial Chart

Series1 Turnover - NetEarnings before interest, tax and depreciation DepreciationFinance Cost Other ChargesProfit Before Tax Loss/Profit after taxLoss/earning per share(Rs.)

Turnover

Series10

1000000

2000000

3000000

4000000

5000000

6000000

TurnOver

2014 Rupees In '000'Turnover - Net 4779969 Earnings before interest, tax and depreciation 577080#REF! #REF!#REF! #REF!

Conclusion

STCL is a giant in tiles & ceramic industry, a sole partner since 1970’s. There is no such concept of marketing in the past era. But now a big challenge of each industry is to create needs. What customer wants, what they chosen, what they needed. A big loop hole of STCL is not efficient marketing department. Therefore other competitor takes advantage from marketing their product.

STCL have ERP, Company should have proper marketing department. SAP offers CRM which help STCL to communicate with their customer. Conduct survey, inbound and outbound customer facilitation center. Campaign management, lead management. So that needs or requirement can be cater and respond may be quick

If the company implements all strategies then the company will deserve the position for which it is known. The company will enjoy increase in sale and other benefits and will gain competitive advantage over their rivals by creating and delivering superior customer value