futurescape presentation
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Transcript of futurescape presentation
A customer experience company. Director - Namrata RanaManaging Director – Syamant Sandhir
They help brands in tracking trends, designing processes and implementing marketing and learning solutions. Strengths :– They understand People, Process and Technology.– They focus on making the brand promise real.– Their recommendations are always from the customer’s perspective.
Their Clients-
OBJECTIVES OF THE STUDY
• To observe how sales offers are displayed to grab customer’s attention for increasing sales.
• To find out ways in which brands are communicating with their customers.
• To study how store window displays are different from online websites.
• What recent technology interventions are being used to beat competition.
• Use of social media for marketing.
Uses of Social Media• Two way communication- customer to brand and brand to
customer.• Easy analysis of competitor’s branding strategies.• Experimentation and rectification of unsuccessful plans.• More visibility and likeliness, a platform to covert criticisers to
appraisers.• Instant responses and constant interactions with external
business environment. • Cost reductions and interventions.• Smooth implementations of marketing strategies through
influencers.
FINDINGS I noticed broadly 5 different types of sales offers:1. Price discount at a pre-defined percentage - 15%, 25%
and upto 50% etc.2. Buy 1 get 1. 3. Some sale promotions also included a chance to win a
vacation.4. Some wanted to not just offer a discount but they offered
the discount only when you purchased 4 or more products.
5. Stagged discount was offered by some. In effect, the discount reached 30 or 40 percent.
RECOMMENDATION AND SUGGESTIONS
• The stores should be more equipped to present a mixture of virtual and real world.
• Social media should be used more frequently to offer sales promotion in an innovative forms.
• The brand should not follow same promotional techniques as their competitors.
• After sales follow ups should be made to enrich customer experience.