FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

26
@gofipover

description

Jornada Fundación Red Kaleidos Burgos 25.04.2014 Sala Polisón Teatro Principal (BURGOS) LA PARTICIPACIÓN SOCIAL COMO MOTOR DE CAMBIO. FINANCIACIÓN COLECTIVA, NUEVOS MÉTODOS PARA NUEVOS TIEMPOS. ¿QUÉ ES EL CROWDFUNDING? La financiación colectiva, crowdfunding o micromecenazgo es una forma colaborativa, llevada a cabo por personas que crean una red para conseguir dinero u otros recursos que utilizan internet para financiar iniciativas de otras personas u organizaciones. El crowdfunding está ayudando a sacar adelante proyectos de todo tipo gracias a la participación. Estas plataformas de micromecenazgo en las que las buenas ideas y la financiación se encuentran, pueden ser usadas para muchos propósitos: desde artistas, a pequeños negocios o incluso proyectos sociales como es el caso de FlipOver.org

Transcript of FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Page 1: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

@gofipover

Page 2: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Nota: Esta presentación ha sido elaborada por la fuente Garamond que es la que menos tinta consume en caso de ser impresa. Recomendamos reflexionar si es necesario imprimirla.

Índice

Contexto (Pág.3)

Estrategia (Pág.15)

Siguientes pasos (Pág.23)

Casos Éxito (Pág.18)

Page 3: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Contexto

Desde finales de 2011 abordamos un intenso trabajo de

observatorio del territorio social:

Tercer Sector España

Mapa Solidaridad Global

Crowdfunding

3

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4  

90%

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Mapa Solidaridad

2013

5  

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F**K THE POOR?

6  

¿QUE SE FASTIDIEN LOS POBRES?

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Mapa Crowdfunding global 2013 Por regiones geográficas

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM27

The predictions in this section are derived from a two-period lagged regression

of total funding volumes using subsamples of all combinations of region and

crowdfunding model.

Extrapolations were made based on 204 survey responses from our 2013CF

survey and 135 survey responses from 2012CF survey supplemented by data

collected by massolution’s on-going tracking of the crowdfunding market. On

this basis we predict that crowdfunding volumes in 2013 will be $5.1bn.

PREDICTIONS; REGIONS

MARKET GROWTH AND COMPOSITION

The 2012 Crowdfunding Market

Figure: Growth in funding volume worldwide in millions of USD

(research based estimate for 2013).

WE PREDICT THAT

CROWDFUNDING

VOLUMES IN 2013

WILL BE $5.1BN.

0

2000

4000

6000

EuropeNorth America Other Regions

2010 2011 2012

3698.2

1330.0

109.7

Mill

ions

of U

SD $

2013 (est.)

3000

5000

1000

x 1,6 x 1,8 x 1,9

7  

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1919 2013CF MASSOLUTION.COM

CROWDFUNDING MODELS

There are four well established crowdfunding models: donation-based, reward-

based, lending-based, and equity-based crowdfunding, and one emerging

model – royalty-based crowdfunding. Each of these have different features to

match the different needs of campaign owners.

Massolution’s taxonomy is thus determined by the proposed exchange between

campaign owner and crowdfunder. Other taxonomies attempt to analyze the

crowdfunding market based on the variety in types of campaign owners, the

different incentives the crowdfunders may have to support a project, and even

a raw division into which regions the crowdfunding activity takes place in.

Although these approaches may be well-motivated, the aggregation of

fundamentally different exchanges makes for a myopic analysis and renders

the reader uninformed about the economic reality underlying the aggregation,

as well as the incentives for crowdfunders to engage and campaign owners to

SURSRVH�VSHFLȴF�H[FKDQJHV��

2QH� LPPHGLDWH�EHQHȴW�RI� WKH�H[FKDQJH�EDVHG� WD[RQRP\� LV� WKDW� LW�DOORZV� WKH�

researcher to investigate how the different crowdfunding models apply to

different funding scenarios; e.g. based on a categorization of campaign owners,

the maturity of the campaign owner (or crowdfunder), the economic outlook of

WKH�FDPSDLJQ�RZQHU��HWF��7KH�GHȴQLWLRQ�RI�HDFK�FURZGIXQGLQJ�PRGHO�LV�SURYLGHG�

in the margin.

CROWDFUNDING DEFINED

Introduction

DONATIONSCrowdfunders donate money

to campaign owners and

do not expect to receive a

WDQJLEOH�EHQHȴW�IURP�WKH�

transaction.

REWARDSCrowdfunders support

campaign owners and receive

some kind of reward in return

for their contribution.

EQUITYCrowdfunders invest in

campaign owners and receive

equity or equity-like shares in

return for their investment.

LENDINGCrowdfunders lend money

to campaign owners and

expect the future repayment

of a principal with or without

interest.

ROYALTYCrowdfunders invest in

campaign owners and receive

a share of revenue earned in

return for their investment.

Por modelo & región

8  

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SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM25

The growth in 2012 funding volumes was primarily driven by lending-based and

donation-based crowdfunding.

Lending grew 111% to a total volume of $1.2bn, while donation-based

crowdfunding grew 45% to a total volume of $979m. The growth in lending

volumes mainly stems from crowdfunded micro-loans and from local SME loans.

,Q�WKH�DJJUHJDWH��FURZGIXQGLQJ�ZLWKRXW�ȴQDQFLDO�UHWXUQ��GRQDWLRQ��DQG�UHZDUG�

based, grew 85% to a total close to $1.4bn. Therefore, the additional growth

(85% compared with the 45% growth in donations) stems from campaigns where

rewards are offered in return for funding—either combined with an option to

donate or as a pure reward-based crowdfunding campaign.

GROWTH BY CROWDFUNDING MODEL

MARKET GROWTH AND COMPOSITION

The 2012 Crowdfunding Market

Figure: Growth by crowdfunding model.

0

1000

2000

3000

EquityDonation Lending Reward Mixed others

2010 2011 2012

460.4

49.9

316.5

15.7

675.7

88.9

554.9

61.5

979.3

115.7

1169.7

383.3

12.4

Mill

ions

of U

SD $

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM

0

2000

4000

6000

EquityDonation Lending Reward Mixed others

2010 2011 2012

1430.3

165.9

2123.4

1344.2

74.1

Mill

ions

of U

SD $

2013 (est.)

3000

5000

1000

29

Lending- and donation-based crowdfunding are expected to remain the most

popular crowdfunding models, but we predict that in 2013, total funding

volumes for reward-based models will be close in comparison.

Lending-based crowdfunding is expected to grow 82% to a total above $2bn,

accounting for more than 40% of the total 2013 funding volume. This model

will continue to grow in popularity for crowdfunded micro-loans (personal and

commercial) and for SME loans.

PREDICTIONS; CROWDFUNDING MODELS

MARKET GROWTH AND COMPOSITION

The 2012 Crowdfunding Market

Figure: Growth in funding volume by crowdfunding model in

millions of USD (research based estimate for 2013).

LENDING- AND

DONATION-BASED

CROWDFUNDING ARE

EXPECTED TO REMAIN

THE MOST POPULAR

CROWDFUNDING

MODELS.

“ SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM

0

2000

4000

6000

EquityDonation Lending Reward Mixed others

2010 2011 2012

1430.3

165.9

2123.4

1344.2

74.1

Mill

ions

of U

SD $

2013 (est.)

3000

5000

1000

29

Lending- and donation-based crowdfunding are expected to remain the most

popular crowdfunding models, but we predict that in 2013, total funding

volumes for reward-based models will be close in comparison.

Lending-based crowdfunding is expected to grow 82% to a total above $2bn,

accounting for more than 40% of the total 2013 funding volume. This model

will continue to grow in popularity for crowdfunded micro-loans (personal and

commercial) and for SME loans.

PREDICTIONS; CROWDFUNDING MODELS

MARKET GROWTH AND COMPOSITION

The 2012 Crowdfunding Market

Figure: Growth in funding volume by crowdfunding model in

millions of USD (research based estimate for 2013).

LENDING- AND

DONATION-BASED

CROWDFUNDING ARE

EXPECTED TO REMAIN

THE MOST POPULAR

CROWDFUNDING

MODELS.

Por modelo & año

1919 2013CF MASSOLUTION.COM

CROWDFUNDING MODELS

There are four well established crowdfunding models: donation-based, reward-

based, lending-based, and equity-based crowdfunding, and one emerging

model – royalty-based crowdfunding. Each of these have different features to

match the different needs of campaign owners.

Massolution’s taxonomy is thus determined by the proposed exchange between

campaign owner and crowdfunder. Other taxonomies attempt to analyze the

crowdfunding market based on the variety in types of campaign owners, the

different incentives the crowdfunders may have to support a project, and even

a raw division into which regions the crowdfunding activity takes place in.

Although these approaches may be well-motivated, the aggregation of

fundamentally different exchanges makes for a myopic analysis and renders

the reader uninformed about the economic reality underlying the aggregation,

as well as the incentives for crowdfunders to engage and campaign owners to

SURSRVH�VSHFLȴF�H[FKDQJHV��

2QH� LPPHGLDWH�EHQHȴW�RI� WKH�H[FKDQJH�EDVHG� WD[RQRP\� LV� WKDW� LW�DOORZV� WKH�

researcher to investigate how the different crowdfunding models apply to

different funding scenarios; e.g. based on a categorization of campaign owners,

the maturity of the campaign owner (or crowdfunder), the economic outlook of

WKH�FDPSDLJQ�RZQHU��HWF��7KH�GHȴQLWLRQ�RI�HDFK�FURZGIXQGLQJ�PRGHO�LV�SURYLGHG�

in the margin.

CROWDFUNDING DEFINED

Introduction

DONATIONSCrowdfunders donate money

to campaign owners and

do not expect to receive a

WDQJLEOH�EHQHȴW�IURP�WKH�

transaction.

REWARDSCrowdfunders support

campaign owners and receive

some kind of reward in return

for their contribution.

EQUITYCrowdfunders invest in

campaign owners and receive

equity or equity-like shares in

return for their investment.

LENDINGCrowdfunders lend money

to campaign owners and

expect the future repayment

of a principal with or without

interest.

ROYALTYCrowdfunders invest in

campaign owners and receive

a share of revenue earned in

return for their investment.

x 6

x 3,5

x 2

x 1,4

x 1,4 x 1,4

x 1,3

x 2

x 6

9  

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Por actividad

Social Causes is still the most active category (27.4%), followed by Business &

(QWUHSUHQHXUVKLS����������DQG�WKH�WZR�PDMRU�DUW�FDWHJRULHV��)LOPV��3HUIRUPLQJ�

Arts (11.9%) and Music & Recording Arts (7.5%). Energy & Environment (5.9%)

LV� WKH�HPHUJLQJ�FDWHJRU\�DPRQJ�WKH�ȴYH�PRVW�DFWLYH�FDWHJRULHV��6RPH�RI� WKH�

ventures in this category could be added to the Social Causes category while

others could be added to Business & Entrepreneurship, but because of an

increased focus on green technologies and visionary energy solutions and

due to their broad appeal, Energy & Environment has branched out as its own

category that is expected to grow rapidly in the years to come.

The 2012 Crowdfunding Market

MOST ACTIVE CATEGORIES

42

ACROSS ALL MODELS (CONT.)

2013CF MASSOLUTION.COM

ENERGY &

ENVIRONMENT

CAMPAIGNS ARE

EXPECTED TO GROW

RAPIDLY IN THE

YEARS TO COME.

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31 2013CF MASSOLUTION.COM

The 2012 Crowdfunding Market

CAMPAIGN STATISTICS

Introduction

In this section, we take a closer look at crowdfunding campaign statistics. Our

research shows that over 1 million crowdfunding campaigns (of all kinds) were

successfully funded in 2012.

The majority of the campaigns were conducted on donation-based platforms,

followed by lending-based, the two most established crowdfunding models.

Median campaign sizes across lending-, reward-, and donation-based

crowdfunding models were all under $5,000. While the median size of equity-

EDVHG�FDPSDLJQV�ZHUH�VLJQLȴFDQWO\�KLJKHU�DW�����������RYHU�WZLFH�WKH�PHGLDQ�

size of equity-based campaigns in 2011.

This information serves as a great starting point for entrepreneurs looking

to crowdfund an idea. The section provides details of typical crowdfunding

campaign sizes of successful campaigns across each model of the most popular

models.

THE MEDIAN SIZE

OF EQUITY-BASED

CAMPAIGNS IN 2012

WAS $190,000, OVER

DOUBLE THE 2011

MEDIAN.

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM

Figure: Median campaign sizes in USD across crowdfunding models.

34

The typical campaign sizes across the different crowdfunding models are: $1,400

for donation-based campaigns, $2,300 (donation-reward mix), $2,300 (rewards),

$4,700 (lending), and $190,000 (equity).

The number of successful campaigns was almost unchanged compared to 2011,

while the funding volume in the same period grew by 81%. This is due to the

fact that donation-based campaigns accounted for almost half of the aggregate

funding volume and that the typical funding volume per campaign more than

doubled in 2012.

CROWDFUNDING MODELS (CONT.)

CAMPAIGN STATISTICS

The 2012 Crowdfunding Market

LENDING$4.7 thousand

MIXED OTHERS$4.3 thousand

REWARD$2.3 thousand

DONATION-REWARD MIX$2.3 thousand

DONATIONS$1.4 thousand

EQUITY$190 thousand

Por modelo & Tamaño campaña

11  

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Web 2.0 Financing

LEGAL FRAMEWORKS

59

GLOBAL OVERVIEW (CONT.)

FRQWUDFWV� FDQ�PLPLF� HTXLW\� E\� YDU\LQJ� GHJUHHV�� 7KH� FDVK�ȵRZ� ULJKWV�PD\� EH�

virtually identical or may, for instance, rather be calculated on a percentage

of the revenue (eventually for a limited period of time). In turn, lending-based

FURZGIXQGLQJ�DQG��TXDVL��HTXLW\�EDVHG�&)3V�WKDW�XVH�VXFK�D�VWUXFWXUHG�FRQWUDFW�

approach share the property that crowdfunders obtain a contract and become

creditors, instead of security holders.

Countries Equity Rewards Lending Royalty Donations

USA 9 9 9

Canada 9 9 9 9

Mexico 9 9 9

UK 9 9 9 9 9

The Netherlands 9 9 9 9 9

Spain 9 9 9

France 9 9 9 9 9

Austria 9 9 9

Germany 9 9 9 9 9

Australia 9 9 9 9 9

China 9 9

Hong Kong SAR 9 9 9 9 9

Israel 9 9

Russia 9 9 9 9 9

Turkey 9

Table: Crowdfunding model availability by key jurisdictions.

2013CF MASSOLUTION.COM

Por marco regulatorio

Web 2.0 Financing

LEGAL FRAMEWORKS

64

KEY MARKETS AND INITIATIVES (CONT.)

Finally, the Chinese securities law considers offers to be public if securities are

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not be made in a public manner (advertising, public inducement, or otherwise).

3XEOLF�RIIHUV�RI�VWRFNV��DQG�DOVR�FRUSRUDWH�ERQGV��UHTXLUH�SULRU�H[DPLQDWLRQ�DQG�

approval, which includes submitting a prospectus.

7R� FRQFOXGH�� DOWKRXJK� WKH� GHYHORSPHQW� RI� FURZGIXQGLQJ�VSHFLȴF� UHJXODWRU\�

legislative regimes is evident, there are still considerable inadequacies in laws,

gaps in regulations, and passivity in policies when it comes to crowdfunding in

PRVW�MXULVGLFWLRQV��DV�HOXFLGDWHG�E\�RXU�VXUYH\HG�H[SHUWV�LQ�WKH�ȴJXUH�EHORZ���

*LYHQ� WKH� PHWHRULF� ULVH� RI� FURZGIXQGLQJ� LQ� UHFHQW� \HDUV�� WKH� ȵXLGLW\� RI�

crowdfunding industry landscapes, the complexity of crowdfunding mechanisms,

and the scope of crowdfunding activities, there is an urgent need for government

DQG�WKH�LQGXVWU\�WR�ZRUN�WRJHWKHU�DQG�ȴQG�WKH�RSWLPDO�FURZGIXQGLQJ�UHJXODWLRQ�

and legislation.

Figure: “Overall how do you rate the adequacy of legal frameworks and gov-

ernmental intervention on crowdfunding in your jurisdiction?”

0%

20%

40%

60%

80%

100%

Statu

tory

Laws

Case La

ws

Regulations

Policies

Govern

mental

Interve

ntion

Very Inadequate

Inadequate

Adequate

Very Adequate

Excessive

2013CF MASSOLUTION.COM

Web 2.0 Financing

LEGAL FRAMEWORKS

59

GLOBAL OVERVIEW (CONT.)

FRQWUDFWV� FDQ�PLPLF� HTXLW\� E\� YDU\LQJ� GHJUHHV�� 7KH� FDVK�ȵRZ� ULJKWV�PD\� EH�

virtually identical or may, for instance, rather be calculated on a percentage

of the revenue (eventually for a limited period of time). In turn, lending-based

FURZGIXQGLQJ�DQG��TXDVL��HTXLW\�EDVHG�&)3V�WKDW�XVH�VXFK�D�VWUXFWXUHG�FRQWUDFW�

approach share the property that crowdfunders obtain a contract and become

creditors, instead of security holders.

Countries Equity Rewards Lending Royalty Donations

USA 9 9 9

Canada 9 9 9 9

Mexico 9 9 9

UK 9 9 9 9 9

The Netherlands 9 9 9 9 9

Spain 9 9 9

France 9 9 9 9 9

Austria 9 9 9

Germany 9 9 9 9 9

Australia 9 9 9 9 9

China 9 9

Hong Kong SAR 9 9 9 9 9

Israel 9 9

Russia 9 9 9 9 9

Turkey 9

Table: Crowdfunding model availability by key jurisdictions.

2013CF MASSOLUTION.COM

12  

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SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM72

Not surprisingly, North America and Europe account for the majority of pre-

ODXQFKHG�&)3V��&XUUHQWO\��������RI�WKH�DFWLYH�&)3V�GLYLGH�HYHQO\�EHWZHHQ�WKHVH�

two continents. Asia and South America are represented with 6.7% and 4.3% of

DFWLYH�&)3V�UHVSHFWLYHO\��ZKLOH�2FHDQLD�DFFRXQWV�IRU������DQG�$IULFD������

3UH�ODXQFK� &)3V� EUHDN� GRZQ� LQ� WKH� VDPH� ZD\�� H[FHSW� IRU� WKH� SODFHPHQW� RI�

Oceania and Africa. They are distributed as follows: North America (51.9%),

Europe (26%), Asia (10.4%), Oceania (1.3%), and Africa (2.6%).

A NEW WORLD MAP

EMERGING CROWDFUNDING PLATFORMS

Outlook

Figure: Global distribution of launched and pre-launched crowdfunding platforms.

NORTHAMERICA

EUROPE

SOUTHAMERICA

ASIA

AFRICA

OCEANIA

42.3%

51.9%

Pre-launchLaunched

42.3%

26.0%

4.3%7.8%

6.7%10.4%

2.4% 1.3%

1.9% 2.6%

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM74

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selected and analyzed. Out of these, 40 will be niche platforms once they launch.

37.5% will focus on Social Causes, which carries some consistency with the

current marketplace. 25% will focus on Business and Entrepreneurship, which

is relatively large part compared to the current market, but can be explained

primarily by the increased attention crowdfunded start-ups and early stage

ȴQDQFH�KDYH�EHHQ�JHWWLQJ�DIWHU�WKH�SDVVDJH�RI�WKH�-2%6�$FW�LQ�86$��

Science and Technology accounts for 15% of the sample, which is an interesting

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QDVFHQW�RQ�DFWLYH�&)3V��DQG�KDYH�\HW�WR�IRUP�DV�D�VWURQJ�FDWHJRU\��$UW�DFFRXQWV�

IRU��������ZKLOH�)LOP��3HUIRUPLQJ�$UWV�DQG�+RXVLQJ��5HDO�(VWDWH��'HYHORSPHQW�

account for 5% each.

NICHE PLATFORMS

EMERGING CROWDFUNDING PLATFORMS

Outlook

Figure: Target niches for pre-launch crowdfunding platforms.

Social andPersonal Causes

38%

Business andEntrepreneurship

25%Science andTechnology

15%

Art (general)

12%

Films andPerforming Arts

5% Housing, Real Estateand Development

5%

Plataformas Crowdfunding Emergentes 2013

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM75

From our sample, we assessed which types of crowdfunding models were

SUHYDOHQW�IRU�SUH�ODXQFKHG�&)3V�DQG�FRPSDUHG�WKLV�GDWD�WR� ODXQFKHG�&)3V�LQ�

order to identify trends and determine the likely impact on the market landscape.

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�RQH�RI�WKH�ȴYH�EDVLF�PRGHOV���RQO\�������RI�WKH�SUH�ODXQFK�&)3V�ZLOO�VWUXFWXUH�

themselves this way. By and large, the type of crowdfunding being planned

E\�SUH�ODXQFK�&)3V� LV�PRUH�YDULHG��DQG�FRPELQHV� WKH�EDVLF�PRGHOV� LQWR�QHZ�

hybrids.

CROWDFUNDING MODELS AND THRESHOLDPLEDGE SYSTEMS

EMERGING CROWDFUNDING PLATFORMS

Outlook

Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-launched crowdfunding platforms.

Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms.

Pre-launchLaunched

0%

10%

20%

30%

40%

50%

60%

0%

10%

20%

30%

40%

50%

60%

Donations

Rewards

Equity

Lending

Royalty TP

S

No TPS

Optional

SECTION OVERVIEW

• ACROSS THE MODELS

• FINANCIAL VS.

NON-FINANCIAL

CROWDFUNDING

MODELS

• INDIVIDUAL MODELS

2013CF MASSOLUTION.COM75

From our sample, we assessed which types of crowdfunding models were

SUHYDOHQW�IRU�SUH�ODXQFKHG�&)3V�DQG�FRPSDUHG�WKLV�GDWD�WR� ODXQFKHG�&)3V�LQ�

order to identify trends and determine the likely impact on the market landscape.

:KLOH� FORVH� WR� ���� RI� WKH� FXUUHQW� &)3V� RIIHU� MXVW� RQH� W\SH� RI� FURZGIXQGLQJ�

�RQH�RI�WKH�ȴYH�EDVLF�PRGHOV���RQO\�������RI�WKH�SUH�ODXQFK�&)3V�ZLOO�VWUXFWXUH�

themselves this way. By and large, the type of crowdfunding being planned

E\�SUH�ODXQFK�&)3V� LV�PRUH�YDULHG��DQG�FRPELQHV� WKH�EDVLF�PRGHOV� LQWR�QHZ�

hybrids.

CROWDFUNDING MODELS AND THRESHOLDPLEDGE SYSTEMS

EMERGING CROWDFUNDING PLATFORMS

Outlook

Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-launched crowdfunding platforms.

Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms.

Pre-launchLaunched

0%

10%

20%

30%

40%

50%

60%

0%

10%

20%

30%

40%

50%

60%

Donations

Rewards

Equity

Lending

Royalty TP

S

No TPS

Optional

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Fuente:    h3p://cocinarconciencia.blogspot.com.es/2013/11/top-­‐chef-­‐19.html  

Estadísticas globales de Crowdfunding bien, sin embargo, aquí … ¿qué tal?:

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Estrategia

Ante un entorno en el que los recursos decrecen y las necesidades

se incrementan dramáticamente, la primera propuesta ha sido la de

crear FlipOver.org una plataforma con diferentes herramientas

(Crowdsourcing, Crowdfunding, Mapas, Banco Soluciones,…) para ayudar

a los emprendedores sociales (independientemente de la forma

jurídica: ONGs, Fundaciones, Personas Físicas,…). Lo que

realmente importa es el impacto social positivo.

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Page 16: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Jorge  Garcia  del  Arco  

Retos  Sociales  

1 Identificar

Retos Sociales

2 Co-Diseñar Soluciones

3 Dar la vuelta

Retos Sociales

Modelo

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Los engranajes del proceso CROWDFUNDING

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Casos Éxito

El éxito no se puede ni se debe medir atendiendo a una única

variable cuantitativa. Compartimos 3 ejemplos con diferentes

perspectivas de éxito:

•  iCarth

•  Chékere

•  STOP Sanfilippo

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Page 19: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Fuente:    h3p://www.burman.es/porJolio-­‐burman-­‐libro-­‐1069-­‐recetas-­‐karlos-­‐arguinano-­‐19.html   19  

Page 20: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

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½ Crowdfunding + ½ en Especie

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Crowdfunding SIN plataforma

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+

4.000€ 14.274€ 400 PERSONAS 781 PERSONAS

Crowdfunding OFFline+ Online:

Boletos Plataforma

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Page 23: FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

Lo siguiente …

Las tensiones que vivimos son consecuencia de un modelo no

sostenible para las personas ni el entorno.

Sin embargo, hay buenas prácticas y ejemplos que demuestran que

otro modelo es posible. Con PROGREZZ aspiramos a identificar

esos portales de energía positiva y facilitar la colaboración, la

solidaridad y comportamientos responsables. En definitiva,

progresar a un nuevo modelo más amable con las personas y el

entorno evolucionando la forma de crowdsourcing.

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GEOLOCALIZACIÓN: …a lo local

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