FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014
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Transcript of FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014
@gofipover
Nota: Esta presentación ha sido elaborada por la fuente Garamond que es la que menos tinta consume en caso de ser impresa. Recomendamos reflexionar si es necesario imprimirla.
Índice
Contexto (Pág.3)
Estrategia (Pág.15)
Siguientes pasos (Pág.23)
Casos Éxito (Pág.18)
Contexto
Desde finales de 2011 abordamos un intenso trabajo de
observatorio del territorio social:
Tercer Sector España
Mapa Solidaridad Global
Crowdfunding
3
4
90%
Mapa Solidaridad
2013
5
F**K THE POOR?
6
¿QUE SE FASTIDIEN LOS POBRES?
Mapa Crowdfunding global 2013 Por regiones geográficas
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM27
The predictions in this section are derived from a two-period lagged regression
of total funding volumes using subsamples of all combinations of region and
crowdfunding model.
Extrapolations were made based on 204 survey responses from our 2013CF
survey and 135 survey responses from 2012CF survey supplemented by data
collected by massolution’s on-going tracking of the crowdfunding market. On
this basis we predict that crowdfunding volumes in 2013 will be $5.1bn.
PREDICTIONS; REGIONS
MARKET GROWTH AND COMPOSITION
The 2012 Crowdfunding Market
Figure: Growth in funding volume worldwide in millions of USD
(research based estimate for 2013).
WE PREDICT THAT
CROWDFUNDING
VOLUMES IN 2013
WILL BE $5.1BN.
“
0
2000
4000
6000
EuropeNorth America Other Regions
2010 2011 2012
3698.2
1330.0
109.7
Mill
ions
of U
SD $
2013 (est.)
3000
5000
1000
x 1,6 x 1,8 x 1,9
7
1919 2013CF MASSOLUTION.COM
CROWDFUNDING MODELS
There are four well established crowdfunding models: donation-based, reward-
based, lending-based, and equity-based crowdfunding, and one emerging
model – royalty-based crowdfunding. Each of these have different features to
match the different needs of campaign owners.
Massolution’s taxonomy is thus determined by the proposed exchange between
campaign owner and crowdfunder. Other taxonomies attempt to analyze the
crowdfunding market based on the variety in types of campaign owners, the
different incentives the crowdfunders may have to support a project, and even
a raw division into which regions the crowdfunding activity takes place in.
Although these approaches may be well-motivated, the aggregation of
fundamentally different exchanges makes for a myopic analysis and renders
the reader uninformed about the economic reality underlying the aggregation,
as well as the incentives for crowdfunders to engage and campaign owners to
SURSRVH�VSHFLȴF�H[FKDQJHV��
2QH� LPPHGLDWH�EHQHȴW�RI� WKH�H[FKDQJH�EDVHG� WD[RQRP\� LV� WKDW� LW�DOORZV� WKH�
researcher to investigate how the different crowdfunding models apply to
different funding scenarios; e.g. based on a categorization of campaign owners,
the maturity of the campaign owner (or crowdfunder), the economic outlook of
WKH�FDPSDLJQ�RZQHU��HWF��7KH�GHȴQLWLRQ�RI�HDFK�FURZGIXQGLQJ�PRGHO�LV�SURYLGHG�
in the margin.
CROWDFUNDING DEFINED
Introduction
DONATIONSCrowdfunders donate money
to campaign owners and
do not expect to receive a
WDQJLEOH�EHQHȴW�IURP�WKH�
transaction.
REWARDSCrowdfunders support
campaign owners and receive
some kind of reward in return
for their contribution.
EQUITYCrowdfunders invest in
campaign owners and receive
equity or equity-like shares in
return for their investment.
LENDINGCrowdfunders lend money
to campaign owners and
expect the future repayment
of a principal with or without
interest.
ROYALTYCrowdfunders invest in
campaign owners and receive
a share of revenue earned in
return for their investment.
Por modelo & región
8
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM25
The growth in 2012 funding volumes was primarily driven by lending-based and
donation-based crowdfunding.
Lending grew 111% to a total volume of $1.2bn, while donation-based
crowdfunding grew 45% to a total volume of $979m. The growth in lending
volumes mainly stems from crowdfunded micro-loans and from local SME loans.
,Q�WKH�DJJUHJDWH��FURZGIXQGLQJ�ZLWKRXW�ȴQDQFLDO�UHWXUQ��GRQDWLRQ��DQG�UHZDUG�
based, grew 85% to a total close to $1.4bn. Therefore, the additional growth
(85% compared with the 45% growth in donations) stems from campaigns where
rewards are offered in return for funding—either combined with an option to
donate or as a pure reward-based crowdfunding campaign.
GROWTH BY CROWDFUNDING MODEL
MARKET GROWTH AND COMPOSITION
The 2012 Crowdfunding Market
Figure: Growth by crowdfunding model.
0
1000
2000
3000
EquityDonation Lending Reward Mixed others
2010 2011 2012
460.4
49.9
316.5
15.7
675.7
88.9
554.9
61.5
979.3
115.7
1169.7
383.3
12.4
Mill
ions
of U
SD $
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM
0
2000
4000
6000
EquityDonation Lending Reward Mixed others
2010 2011 2012
1430.3
165.9
2123.4
1344.2
74.1
Mill
ions
of U
SD $
2013 (est.)
3000
5000
1000
29
Lending- and donation-based crowdfunding are expected to remain the most
popular crowdfunding models, but we predict that in 2013, total funding
volumes for reward-based models will be close in comparison.
Lending-based crowdfunding is expected to grow 82% to a total above $2bn,
accounting for more than 40% of the total 2013 funding volume. This model
will continue to grow in popularity for crowdfunded micro-loans (personal and
commercial) and for SME loans.
PREDICTIONS; CROWDFUNDING MODELS
MARKET GROWTH AND COMPOSITION
The 2012 Crowdfunding Market
Figure: Growth in funding volume by crowdfunding model in
millions of USD (research based estimate for 2013).
LENDING- AND
DONATION-BASED
CROWDFUNDING ARE
EXPECTED TO REMAIN
THE MOST POPULAR
CROWDFUNDING
MODELS.
“ SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM
0
2000
4000
6000
EquityDonation Lending Reward Mixed others
2010 2011 2012
1430.3
165.9
2123.4
1344.2
74.1
Mill
ions
of U
SD $
2013 (est.)
3000
5000
1000
29
Lending- and donation-based crowdfunding are expected to remain the most
popular crowdfunding models, but we predict that in 2013, total funding
volumes for reward-based models will be close in comparison.
Lending-based crowdfunding is expected to grow 82% to a total above $2bn,
accounting for more than 40% of the total 2013 funding volume. This model
will continue to grow in popularity for crowdfunded micro-loans (personal and
commercial) and for SME loans.
PREDICTIONS; CROWDFUNDING MODELS
MARKET GROWTH AND COMPOSITION
The 2012 Crowdfunding Market
Figure: Growth in funding volume by crowdfunding model in
millions of USD (research based estimate for 2013).
LENDING- AND
DONATION-BASED
CROWDFUNDING ARE
EXPECTED TO REMAIN
THE MOST POPULAR
CROWDFUNDING
MODELS.
“
Por modelo & año
1919 2013CF MASSOLUTION.COM
CROWDFUNDING MODELS
There are four well established crowdfunding models: donation-based, reward-
based, lending-based, and equity-based crowdfunding, and one emerging
model – royalty-based crowdfunding. Each of these have different features to
match the different needs of campaign owners.
Massolution’s taxonomy is thus determined by the proposed exchange between
campaign owner and crowdfunder. Other taxonomies attempt to analyze the
crowdfunding market based on the variety in types of campaign owners, the
different incentives the crowdfunders may have to support a project, and even
a raw division into which regions the crowdfunding activity takes place in.
Although these approaches may be well-motivated, the aggregation of
fundamentally different exchanges makes for a myopic analysis and renders
the reader uninformed about the economic reality underlying the aggregation,
as well as the incentives for crowdfunders to engage and campaign owners to
SURSRVH�VSHFLȴF�H[FKDQJHV��
2QH� LPPHGLDWH�EHQHȴW�RI� WKH�H[FKDQJH�EDVHG� WD[RQRP\� LV� WKDW� LW�DOORZV� WKH�
researcher to investigate how the different crowdfunding models apply to
different funding scenarios; e.g. based on a categorization of campaign owners,
the maturity of the campaign owner (or crowdfunder), the economic outlook of
WKH�FDPSDLJQ�RZQHU��HWF��7KH�GHȴQLWLRQ�RI�HDFK�FURZGIXQGLQJ�PRGHO�LV�SURYLGHG�
in the margin.
CROWDFUNDING DEFINED
Introduction
DONATIONSCrowdfunders donate money
to campaign owners and
do not expect to receive a
WDQJLEOH�EHQHȴW�IURP�WKH�
transaction.
REWARDSCrowdfunders support
campaign owners and receive
some kind of reward in return
for their contribution.
EQUITYCrowdfunders invest in
campaign owners and receive
equity or equity-like shares in
return for their investment.
LENDINGCrowdfunders lend money
to campaign owners and
expect the future repayment
of a principal with or without
interest.
ROYALTYCrowdfunders invest in
campaign owners and receive
a share of revenue earned in
return for their investment.
x 6
x 3,5
x 2
x 1,4
x 1,4 x 1,4
x 1,3
x 2
x 6
9
Por actividad
Social Causes is still the most active category (27.4%), followed by Business &
(QWUHSUHQHXUVKLS����������DQG�WKH�WZR�PDMRU�DUW�FDWHJRULHV��)LOPV��3HUIRUPLQJ�
Arts (11.9%) and Music & Recording Arts (7.5%). Energy & Environment (5.9%)
LV� WKH�HPHUJLQJ�FDWHJRU\�DPRQJ�WKH�ȴYH�PRVW�DFWLYH�FDWHJRULHV��6RPH�RI� WKH�
ventures in this category could be added to the Social Causes category while
others could be added to Business & Entrepreneurship, but because of an
increased focus on green technologies and visionary energy solutions and
due to their broad appeal, Energy & Environment has branched out as its own
category that is expected to grow rapidly in the years to come.
The 2012 Crowdfunding Market
MOST ACTIVE CATEGORIES
42
ACROSS ALL MODELS (CONT.)
2013CF MASSOLUTION.COM
ENERGY &
ENVIRONMENT
CAMPAIGNS ARE
EXPECTED TO GROW
RAPIDLY IN THE
YEARS TO COME.
“
10
31 2013CF MASSOLUTION.COM
The 2012 Crowdfunding Market
CAMPAIGN STATISTICS
Introduction
In this section, we take a closer look at crowdfunding campaign statistics. Our
research shows that over 1 million crowdfunding campaigns (of all kinds) were
successfully funded in 2012.
The majority of the campaigns were conducted on donation-based platforms,
followed by lending-based, the two most established crowdfunding models.
Median campaign sizes across lending-, reward-, and donation-based
crowdfunding models were all under $5,000. While the median size of equity-
EDVHG�FDPSDLJQV�ZHUH�VLJQLȴFDQWO\�KLJKHU�DW�����������RYHU�WZLFH�WKH�PHGLDQ�
size of equity-based campaigns in 2011.
This information serves as a great starting point for entrepreneurs looking
to crowdfund an idea. The section provides details of typical crowdfunding
campaign sizes of successful campaigns across each model of the most popular
models.
THE MEDIAN SIZE
OF EQUITY-BASED
CAMPAIGNS IN 2012
WAS $190,000, OVER
DOUBLE THE 2011
MEDIAN.
“
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM
Figure: Median campaign sizes in USD across crowdfunding models.
34
The typical campaign sizes across the different crowdfunding models are: $1,400
for donation-based campaigns, $2,300 (donation-reward mix), $2,300 (rewards),
$4,700 (lending), and $190,000 (equity).
The number of successful campaigns was almost unchanged compared to 2011,
while the funding volume in the same period grew by 81%. This is due to the
fact that donation-based campaigns accounted for almost half of the aggregate
funding volume and that the typical funding volume per campaign more than
doubled in 2012.
CROWDFUNDING MODELS (CONT.)
CAMPAIGN STATISTICS
The 2012 Crowdfunding Market
LENDING$4.7 thousand
MIXED OTHERS$4.3 thousand
REWARD$2.3 thousand
DONATION-REWARD MIX$2.3 thousand
DONATIONS$1.4 thousand
EQUITY$190 thousand
Por modelo & Tamaño campaña
11
Web 2.0 Financing
LEGAL FRAMEWORKS
59
GLOBAL OVERVIEW (CONT.)
FRQWUDFWV� FDQ�PLPLF� HTXLW\� E\� YDU\LQJ� GHJUHHV�� 7KH� FDVK�ȵRZ� ULJKWV�PD\� EH�
virtually identical or may, for instance, rather be calculated on a percentage
of the revenue (eventually for a limited period of time). In turn, lending-based
FURZGIXQGLQJ�DQG��TXDVL��HTXLW\�EDVHG�&)3V�WKDW�XVH�VXFK�D�VWUXFWXUHG�FRQWUDFW�
approach share the property that crowdfunders obtain a contract and become
creditors, instead of security holders.
Countries Equity Rewards Lending Royalty Donations
USA 9 9 9
Canada 9 9 9 9
Mexico 9 9 9
UK 9 9 9 9 9
The Netherlands 9 9 9 9 9
Spain 9 9 9
France 9 9 9 9 9
Austria 9 9 9
Germany 9 9 9 9 9
Australia 9 9 9 9 9
China 9 9
Hong Kong SAR 9 9 9 9 9
Israel 9 9
Russia 9 9 9 9 9
Turkey 9
Table: Crowdfunding model availability by key jurisdictions.
2013CF MASSOLUTION.COM
Por marco regulatorio
Web 2.0 Financing
LEGAL FRAMEWORKS
64
KEY MARKETS AND INITIATIVES (CONT.)
Finally, the Chinese securities law considers offers to be public if securities are
LVVXHG�WR�QRQ�VSHFLȴHG�LQVWLWXWLRQV�DQG�RU�LQGLYLGXDOV��RU�LI�VHFXULWLHV�DUH�LVVXHG�
WR�����RU�PRUH�VSHFLȴHG�LQVWLWXWLRQV�DQG�RU�LQGLYLGXDOV��6XFK�SULYDWH�RIIHUV�PD\�
not be made in a public manner (advertising, public inducement, or otherwise).
3XEOLF�RIIHUV�RI�VWRFNV��DQG�DOVR�FRUSRUDWH�ERQGV��UHTXLUH�SULRU�H[DPLQDWLRQ�DQG�
approval, which includes submitting a prospectus.
7R� FRQFOXGH�� DOWKRXJK� WKH� GHYHORSPHQW� RI� FURZGIXQGLQJ�VSHFLȴF� UHJXODWRU\�
legislative regimes is evident, there are still considerable inadequacies in laws,
gaps in regulations, and passivity in policies when it comes to crowdfunding in
PRVW�MXULVGLFWLRQV��DV�HOXFLGDWHG�E\�RXU�VXUYH\HG�H[SHUWV�LQ�WKH�ȴJXUH�EHORZ���
*LYHQ� WKH� PHWHRULF� ULVH� RI� FURZGIXQGLQJ� LQ� UHFHQW� \HDUV�� WKH� ȵXLGLW\� RI�
crowdfunding industry landscapes, the complexity of crowdfunding mechanisms,
and the scope of crowdfunding activities, there is an urgent need for government
DQG�WKH�LQGXVWU\�WR�ZRUN�WRJHWKHU�DQG�ȴQG�WKH�RSWLPDO�FURZGIXQGLQJ�UHJXODWLRQ�
and legislation.
Figure: “Overall how do you rate the adequacy of legal frameworks and gov-
ernmental intervention on crowdfunding in your jurisdiction?”
0%
20%
40%
60%
80%
100%
Statu
tory
Laws
Case La
ws
Regulations
Policies
Govern
mental
Interve
ntion
Very Inadequate
Inadequate
Adequate
Very Adequate
Excessive
2013CF MASSOLUTION.COM
Web 2.0 Financing
LEGAL FRAMEWORKS
59
GLOBAL OVERVIEW (CONT.)
FRQWUDFWV� FDQ�PLPLF� HTXLW\� E\� YDU\LQJ� GHJUHHV�� 7KH� FDVK�ȵRZ� ULJKWV�PD\� EH�
virtually identical or may, for instance, rather be calculated on a percentage
of the revenue (eventually for a limited period of time). In turn, lending-based
FURZGIXQGLQJ�DQG��TXDVL��HTXLW\�EDVHG�&)3V�WKDW�XVH�VXFK�D�VWUXFWXUHG�FRQWUDFW�
approach share the property that crowdfunders obtain a contract and become
creditors, instead of security holders.
Countries Equity Rewards Lending Royalty Donations
USA 9 9 9
Canada 9 9 9 9
Mexico 9 9 9
UK 9 9 9 9 9
The Netherlands 9 9 9 9 9
Spain 9 9 9
France 9 9 9 9 9
Austria 9 9 9
Germany 9 9 9 9 9
Australia 9 9 9 9 9
China 9 9
Hong Kong SAR 9 9 9 9 9
Israel 9 9
Russia 9 9 9 9 9
Turkey 9
Table: Crowdfunding model availability by key jurisdictions.
2013CF MASSOLUTION.COM
12
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM72
Not surprisingly, North America and Europe account for the majority of pre-
ODXQFKHG�&)3V��&XUUHQWO\��������RI�WKH�DFWLYH�&)3V�GLYLGH�HYHQO\�EHWZHHQ�WKHVH�
two continents. Asia and South America are represented with 6.7% and 4.3% of
DFWLYH�&)3V�UHVSHFWLYHO\��ZKLOH�2FHDQLD�DFFRXQWV�IRU������DQG�$IULFD������
3UH�ODXQFK� &)3V� EUHDN� GRZQ� LQ� WKH� VDPH� ZD\�� H[FHSW� IRU� WKH� SODFHPHQW� RI�
Oceania and Africa. They are distributed as follows: North America (51.9%),
Europe (26%), Asia (10.4%), Oceania (1.3%), and Africa (2.6%).
A NEW WORLD MAP
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure: Global distribution of launched and pre-launched crowdfunding platforms.
NORTHAMERICA
EUROPE
SOUTHAMERICA
ASIA
AFRICA
OCEANIA
42.3%
51.9%
Pre-launchLaunched
42.3%
26.0%
4.3%7.8%
6.7%10.4%
2.4% 1.3%
1.9% 2.6%
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM74
:H�DUH�DZDUH�RI�RYHU�����SUH�ODXQFK�&)3V��$�UHSUHVHQWDWLYH�VDPSOH�RI����ZHUH�
selected and analyzed. Out of these, 40 will be niche platforms once they launch.
37.5% will focus on Social Causes, which carries some consistency with the
current marketplace. 25% will focus on Business and Entrepreneurship, which
is relatively large part compared to the current market, but can be explained
primarily by the increased attention crowdfunded start-ups and early stage
ȴQDQFH�KDYH�EHHQ�JHWWLQJ�DIWHU�WKH�SDVVDJH�RI�WKH�-2%6�$FW�LQ�86$��
Science and Technology accounts for 15% of the sample, which is an interesting
GHYHORSPHQW��&URZGIXQGHG� UHVHDUFK�DQG� VFLHQWLȴF�HQGHDYRUV�DUH� VWLOO� UDWKHU�
QDVFHQW�RQ�DFWLYH�&)3V��DQG�KDYH�\HW�WR�IRUP�DV�D�VWURQJ�FDWHJRU\��$UW�DFFRXQWV�
IRU��������ZKLOH�)LOP��3HUIRUPLQJ�$UWV�DQG�+RXVLQJ��5HDO�(VWDWH��'HYHORSPHQW�
account for 5% each.
NICHE PLATFORMS
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure: Target niches for pre-launch crowdfunding platforms.
Social andPersonal Causes
38%
Business andEntrepreneurship
25%Science andTechnology
15%
Art (general)
12%
Films andPerforming Arts
5% Housing, Real Estateand Development
5%
Plataformas Crowdfunding Emergentes 2013
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM75
From our sample, we assessed which types of crowdfunding models were
SUHYDOHQW�IRU�SUH�ODXQFKHG�&)3V�DQG�FRPSDUHG�WKLV�GDWD�WR� ODXQFKHG�&)3V�LQ�
order to identify trends and determine the likely impact on the market landscape.
:KLOH� FORVH� WR� ���� RI� WKH� FXUUHQW� &)3V� RIIHU� MXVW� RQH� W\SH� RI� FURZGIXQGLQJ�
�RQH�RI�WKH�ȴYH�EDVLF�PRGHOV���RQO\�������RI�WKH�SUH�ODXQFK�&)3V�ZLOO�VWUXFWXUH�
themselves this way. By and large, the type of crowdfunding being planned
E\�SUH�ODXQFK�&)3V� LV�PRUH�YDULHG��DQG�FRPELQHV� WKH�EDVLF�PRGHOV� LQWR�QHZ�
hybrids.
CROWDFUNDING MODELS AND THRESHOLDPLEDGE SYSTEMS
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-launched crowdfunding platforms.
Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms.
Pre-launchLaunched
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
50%
60%
Donations
Rewards
Equity
Lending
Royalty TP
S
No TPS
Optional
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM75
From our sample, we assessed which types of crowdfunding models were
SUHYDOHQW�IRU�SUH�ODXQFKHG�&)3V�DQG�FRPSDUHG�WKLV�GDWD�WR� ODXQFKHG�&)3V�LQ�
order to identify trends and determine the likely impact on the market landscape.
:KLOH� FORVH� WR� ���� RI� WKH� FXUUHQW� &)3V� RIIHU� MXVW� RQH� W\SH� RI� FURZGIXQGLQJ�
�RQH�RI�WKH�ȴYH�EDVLF�PRGHOV���RQO\�������RI�WKH�SUH�ODXQFK�&)3V�ZLOO�VWUXFWXUH�
themselves this way. By and large, the type of crowdfunding being planned
E\�SUH�ODXQFK�&)3V� LV�PRUH�YDULHG��DQG�FRPELQHV� WKH�EDVLF�PRGHOV� LQWR�QHZ�
hybrids.
CROWDFUNDING MODELS AND THRESHOLDPLEDGE SYSTEMS
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-launched crowdfunding platforms.
Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms.
Pre-launchLaunched
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
50%
60%
Donations
Rewards
Equity
Lending
Royalty TP
S
No TPS
Optional
13
Fuente: h3p://cocinarconciencia.blogspot.com.es/2013/11/top-‐chef-‐19.html
Estadísticas globales de Crowdfunding bien, sin embargo, aquí … ¿qué tal?:
14
Estrategia
Ante un entorno en el que los recursos decrecen y las necesidades
se incrementan dramáticamente, la primera propuesta ha sido la de
crear FlipOver.org una plataforma con diferentes herramientas
(Crowdsourcing, Crowdfunding, Mapas, Banco Soluciones,…) para ayudar
a los emprendedores sociales (independientemente de la forma
jurídica: ONGs, Fundaciones, Personas Físicas,…). Lo que
realmente importa es el impacto social positivo.
15
Jorge Garcia del Arco
Retos Sociales
1 Identificar
Retos Sociales
2 Co-Diseñar Soluciones
3 Dar la vuelta
Retos Sociales
Modelo
16
Los engranajes del proceso CROWDFUNDING
17
Casos Éxito
El éxito no se puede ni se debe medir atendiendo a una única
variable cuantitativa. Compartimos 3 ejemplos con diferentes
perspectivas de éxito:
• iCarth
• Chékere
• STOP Sanfilippo
18
Fuente: h3p://www.burman.es/porJolio-‐burman-‐libro-‐1069-‐recetas-‐karlos-‐arguinano-‐19.html 19
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½ Crowdfunding + ½ en Especie
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Crowdfunding SIN plataforma
+
4.000€ 14.274€ 400 PERSONAS 781 PERSONAS
Crowdfunding OFFline+ Online:
Boletos Plataforma
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Lo siguiente …
Las tensiones que vivimos son consecuencia de un modelo no
sostenible para las personas ni el entorno.
Sin embargo, hay buenas prácticas y ejemplos que demuestran que
otro modelo es posible. Con PROGREZZ aspiramos a identificar
esos portales de energía positiva y facilitar la colaboración, la
solidaridad y comportamientos responsables. En definitiva,
progresar a un nuevo modelo más amable con las personas y el
entorno evolucionando la forma de crowdsourcing.
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GEOLOCALIZACIÓN: …a lo local
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No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para abrir la imagen o que ésta esté dañada. Reinicie el equipo y, a continuación, abra el archivo de nuevo. Si sigue apareciendo la x roja, puede que tenga que borrar la imagen e insertarla de nuevo.
No olvidar nunca el Por Qué de tu misión. El nuestro aquí