Experience Prototypes Presentation

8/13/2019 Experience Prototypes Presentation

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HI


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HIHayley

Tim BenMat

Sarah

Paul

Rhoda

Joe

Toby

Lee

Amir

Darren

Mitu

Jed

Jo

Nicholas

Viivi

James

Cheryl

Philip

Nathan

Ellen

CallumStuart

Carla

Terry

Georgina

Lawrence

Andy

Jonny

Zaid

Guy

Campbell

Glen

Simon

Ying

Jon

Liam

David

Lesley

Alan

Simon

Richard

Mat

Robert Hanna


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Allow me to reintroduce myself


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I‟m coming from there…


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I studied here…


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I love this…


7/58… And that


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Prototyping


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I hear and I forget.

I see and I remember.

I do and I understand.

Confucius


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Make

TestLearn


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Design

Process


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Design

Process


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„Prototypes is accepting the factthat you can‟t be right the first time.‟


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„Prototypes are a vehicletowards your solution.‟


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http://vimeo.com/3191188


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The fuel of prototype…


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What they say they would do… What they do…


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IdealReality


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„Prototype your assumptions

in context before they finally

go into the wild, to understandwhat your users might face in

real life.‟


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„Empathy happens when

you are able to connect

emotionally with someoneby reliving the same

experience or an equivalent‟


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„Having the capacity to

imagine a sort of realistic

environment allows a betterunderstanding of the different

obstacles‟


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Experience Prototyping.


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Whot?


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What is it? Application…

Car interior.


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Experience Prototype.

https://maps.google.co.uk/maps?client=firefox-a&q=charlotte+street+moving+brands&ie=UTF-8&ei=KsvoUrf9D4KXhQfh2IC4Cw&ved=0CAcQ_AUoAQhttps://maps.google.co.uk/maps?client=firefox-a&q=charlotte+street+moving+brands&ie=UTF-8&ei=KsvoUrf9D4KXhQfh2IC4Cw&ved=0CAcQ_AUoAQ


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„From our youngest age, we have been trained to

role play and imagine many fake environments

with a very small amount of ressources.‟


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„From our youngest age, we have been trained to

role play and imagine many fake environments

with a very small amount of ressources.‟


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Death toFunctional Fixedness


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http://www.youtube.com/watch?v=faIFNkdq96U


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Cinema and theater share many things incommon with experience prototypes


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The director and the film crew

create a space where the

imagination of actors can besparkled and reproduced in the

most honest and realistic way

possible. Sometimes with just

small amount of ressources.


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Actors try to behave like their

characters by expressing the

same emotions they couldlive in real life.


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Method acting.


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Because I have only been digging data so far


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Because I have only been digging data so far

• Learned to speak Czech

• Had to be lifted around the

set as he would never leave

his wheelchair.

• Would only eat food he

killed

• Walked around New York

City wearing a top hat

• Spent nights locked in

solitary confinement in the

abandoned prison

• Didn't bathe for months

• Spent 18 months training to

be a boxer

• Moved out of his house and

arranged to live separately

from his wife• Demanded that everyone,

including Spielberg, would

refer as Mr. President

• Learned how to use real oil

mining gear


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„The movie crew understands the visionand is able to reproduce it on the screen.‟


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http://www.youtube.com/watch?v=vXGUEjYCybA


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Have you got feedback?


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It‟s discussion time!


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The border between prototypes and real life


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Where do we put the line between prototypes and real objects?


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“The difference between the „real thing‟

and a „prototype‟ can be very difficult to

discern for people who encounter it.

I wonder how we, as designers are ableto not deceive people about what they are

engaged with as we explore innovative

ideas that we want to try out before

they‟re fully finished.

Being always in Beta is probably fine ifthat is something you are honest about.”

Jane Fulton Suri.



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To be continued…

- End-February: delivery of the 1st draft (For HyperIsland)

- Mid-March: final version delivered (for people who helped me during the project)


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https://vimeo.com/83998358


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Merci.

Experience Prototypes Presentation

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Transcript of Experience Prototypes Presentation