Evolución del mercado de uva de mesa en Asia
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Transcript of Evolución del mercado de uva de mesa en Asia
Evolucin del mercado de uva de mesa en Asia Juan Colombo
Grandes(productores(no(necesariamente(significa(grandes(exportadores(.(
China(+(Turqua(=(50%(produccin( Chile(+(USA(=(49%(exportacin(
Source:(Foreign(Agricultural(Service/USDA(Office(of(Global(Analysis(
Produccin(y(exportacin(de(principales(pases(ao(2013(
Produccin(mundial(17.100.000(tons. Exportaciones(mundiales((2.600.000(tons.(
(32,9(%((
(14,7(%((
(9,7(%((
(9,6(%((
(6,9(%((
(6,6(%((
(5,0(%((
(4,3(%((
(3,9(%((
(3,9(%((
(2,5%((
Chile(
United(States(
Turkey(
RSA(
Peru(
Mexico(
EUU27(
China(
India(
Others(
Brazil(
(42,7(%((
(12,9(%((
(11,7(%(
(7,0(%((
(7,0(%((
(6,4(%((
(4,7(%((
(2,9(%((
(1,7(%((
(1,7(%((
(1,2(%((
China(
Turkey(
EUU27(
Chile(
Brazil(
India(
United(States(
Others(
RSA(
Peru(
Mexico((Slo 15% de la Produccin!)
Calendario(de((disponibilidad(Mundial(Mercados( Ene( Feb( Mar( Abr( May( Jun( Jul( Ago( Sep( Oct( Nov( Dic(
Per( Brasil( Sudfrica( USA( Espaa( Grecia(Chile( India( Australia( Mxico( Italia(
Lejano(oriente(
Norte(Amrica(
Europa(
Inglaterra(
La^noamrica(
TOTAL(TONS:(720.000((((((87(MILLONES(CAJA(EQ((((((HA:(53.616(
Copiap(b(Vallenar(TONS:(110.000((HA:(8.000(
Ovalle(b(Vicua(TONS:(140.000(HA:(10.600(
Aconcagua(V(Regin((TONS:(140.000(HA:(11.400(
Valle(central((RM(TONS:(110.000(HA:(9.330(
Zona(Sur(VI(y(VII((
TONS:(220.000(HA:(14.300(
Others(
Black(seedless(Red(seeded(
White(seedless(Red(seedless(
Fuente:(ASOEX(Chile(
Volumen(exportado(de(uva(de(mesa(temporada(2013(b(2014(por(zona(de(produccin(
1.200 km
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000s48
s49
s50
s51
s52
s01
s02
s03
s04
s05
s06
s07
s08
s09
s10
s11
s12
s13
s14
s15
s16
s17
s18
s19
s20
s21
s22
s23
s24
s25
Bulto
s
2012-2013 2013-2014
Gran(concentracin(de(volmenes(
Fuente:(ASOEX(Chile(
Corto periodo
Brasil Per
frica del Sur
India Mexico Egipto
Alisima(concentracin..(50%(entre(la(semana(9(y(15(En(una(semana(Chile(exporta(el(total(de(uvas(que(exporta(Brasil((
Todava(se(puede(diversificar!(
Fuente:(ASOEX(Chile(
0(
5.000(
10.000(
15.000(
20.000(
25.000(
30.000(
35.000(
40.000(s48(
s49(
s50(
s51(
s52(
s01(
s02(
s03(
s04(
s05(
s06(
s07(
s08(
s09(
s10(
s11(
s12(
s13(
s14(
s15(
s16(
s17(
s18(
s19(
s20(
s21(
s22(
s23(
s24(
s25(
Tone
lada
s(
NORTH(AMERICA( FAR(EAST( EUROPE( LATIN(AMERICA( MIDDLE(EAST(
Adonde(enviamos(las(uvas(
44%
23%
23%
9%
1%
Fuente:(ASOEX(Chile(
Distribucin(de(mercado(para(uvas(chilenas(temporadas(2012((2014(
47%
7%
24%
21%
1
2012(2013(
2013(2014(
Porque(exportar(a(Asia?(
Mucha(gente!UUUUUGran(Mercado!!!(60(%(4.298.723.288(habitantes(7(ciudades(con(mas(de(20(millones(de(personas(10,4%
5%
8,6%
15,5%
0,5%
Poblacin Mundial 7.243.716.714
Fuente:(www.census.gov(
Economas(asi^cas(estn(creciendo( 4(U(7(%(de(crecimiento( 2(de(las(mayores(economas(del(
mundo:(China(y(Japn( Ingreso(per(cpita(creciendo(
rpido..mas(clase(mediacambios(en(los(hbitos(de(compra(
Chile(^ene(7(tratados(de(libre(comercio(ac^vos(en(la(regin(:(China,(Corea(del(Sur,(Japn,(India,(Australia,(Malasia(y(Vietnam.(
Comida(sana(aun(es(parte(de(la(cultura(
Porque(NO(Exportar(a(Asia?(
Es(muy(lejos20.000km30(das(por(mar( Diferentes(culturas,(lenguajes,(costumbres,(huso(horarios,(estructuras(pol^co(sociales(/(econmicas(dis^ntas(
Altos(costos((Flete(;(Aranceles(;(Reclamos)( Dipcil(de(controlar( Competencia(de(productos(locales(
ALTO(RIESGO(
Dilema?(
Oportunidades( Riesgo(
Evolucin(de(los(envos(a(Asia(
Fuente:(ASOEX(Chile(
Evolucin(de(los(envos(a(Asia(por(pas(para(9(temporadas(
Fuente:(ASOEX(Chile(
000
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
2005)2006 2006)2007 2007)2008 2008)2009 2009)2010 2010)2011 2011)2012 2012)2013 2013)2014
CHINA2/2HONG2KONG
COREA
OTROS
JAPON
TAIWAN
TAHILANDIA
VIETNAM
Fuente:(ASOEX(Chile(
Fuente:(ASOEX(Chile(
Corea(del(Sur( 49(millones(de(personas.(Sel(
10,4(millones( 12(economa(del(mundo( 3,7%(crecimiento;(1,1%(
inflacin;(3%(desempleo;(US$33.000(ingreso(per(cpita(
Tercer(mercado(de(alimentos(en(Asia.(Importa(el(70%(de(sus(necesidades(
20%(de(su(^erra(es(arable( FTA(con(Chile(desde(2004( Mapa(
Atacar(por(2(vas(
Importador(Local(
Importacin(Directa(
Supermercados(
Productor(/(exportador(
Encontrar(el(camino(de(distribucin(correcto(
Consumidor(
Ejemplo(de(Importacin(directa(a(supermercados(
Manejo(de(la(cadena(de(suministro(!(Parte(clave(
2006((2007( 2013((2014(
(30.000(cajas((Solo(uvas((1(pas(
(500.000(cajas(((4(productos:(Uvas,(ctricos,(kiwis,(cerezas(((5(pases(
http://Tesco Korea
Gracias( (
