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    Social and Ethical

    Responsibility of BusinessLeaders

    Class 4-6

    Ethics at the Level of the

    Individual

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    Why do people do bad

    things?

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    What do people do bad things?

    They dont know it is bad when they are

    doing it

    It benefits them they are getting

    something from it

    They feel they have no option they are

    afraid not to do it

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    What do people do bad things?

    They dont know it is bad when they are

    doing it

    It benefits them they are getting

    something from it

    They feel they have no option they are

    afraid not to do it

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    What is BAD?How do you know the difference

    between right and wrong?

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    Please answer the following 3 questions

    1. How ethical are you?

    1 2 3 4 5Not at all ethical Extremely Ethical

    2. How ethical was what Christopher Fort

    Knox did to make the sale?

    1 2 3 4 5Not at all ethical Extremely ethical

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    Take away?

    What are these data telling us?

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    Take away?

    Most of you believe you are ethical YET

    there is wide variation in how you define

    what ethical is

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    World Class BullIs what Chris did to land his big

    fish client OK?And, if not, at what point was it

    not?

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    What is the synopsis of

    this discussion?

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    We dont all agree on what it means to

    behave ethically because

    Ethics is relative?

    We can agree to disagree?

    Some people here are unethical

    psychopaths?

    Some people here are touchy-feely wimps

    with no place in business?

    There are not alway clear answers?

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    Real World Ethical Situations are

    Highly Complex Often There Will

    Be NO Clear Answer

    You may not even know you facedthem until it is way too late

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    Are there some moral

    senses we ALL share?

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    Which is worse? To stick a pin in your hand

    To stick a pin in the hand of a child you dont know?

    Accept a wide screen TV from a friend who received it free of charge because ofa computer error

    Accept a wide screen TV from a friend who received it from a thief who hadstolen it from someone else

    Say something bad about your countr on a talk show in your country Say something bad about your country on a talk show in a foreign country

    Slap a friend in the face, with his permission, as part of a comedy skit

    Slap your priest in the face, with his permission, as part of a comedy skit

    Watch some people drunk acting like idiots weaving and falling down

    Watch some people drunk acting like idiots vomiting and peeing on the floor

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    Which is worse? To stick a pin in your hand

    To stick a pin in the hand of a child you dont know?

    Accept a wide screen TV from a friend who received it free of charge because ofa computer error

    Accept a wide screen TV from a friend who received it from a their who hadstolen it from someone else

    Say something bad about your nation on a talk show in your nation Say something bad about your nation on a talk show in a foreign nation

    Slap a friend in the face, with his permission as part of a comedy skit

    Slap your priest in the face, with his permission as part of a comedy skit

    Watch some people drunk acting like idiots weaving and falling down

    Watch some people drunk acting like idiots vomiting and peeing on thefloor

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    Cross Cultural Moral Concerns:

    The Primary Colors or Periodic

    Table of the Moral Sense

    The Big Five

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    The five spheres of morality

    are not only ubiquitous,they appear to have deep

    evolutionary rootsImplemented in the brain as a

    suite of moral emotions

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    Cross Cultural Moral Concerns:

    The Periodic Table of the Moral Sense

    Harm That it is bad to harm others (And good to help others)

    Fairness that one should reciprocate favors, reward benefactors and

    punish cheaters Community/Group loyalty

    That we value loyalty to the group, sharing solidarity among itsmembers and conformity to group norms

    Authority That it is right to defer to and respect legitimate authorities

    Purity That we admire/exalt purity, cleanliness and sanctity, while

    loathing defilement, contamination and carnality

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    So if these 5 moral sensesare universal, why do we all

    react so differently?

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    Because

    Although the five moral senses are

    universal and uncomplicated, the moral

    situations you will face are unique and

    very complicated

    These five moral senses will come into

    conflict with EACH OTHER (which one

    wins)?

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    Take away so far?

    Sad Truth of Leadership is There will not always be right answers to

    the situations you face

    So if you think you can rely on gut instincts

    or easy platitudes (do whats right), you aregravely mistaken

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    Sad truth of leadership?

    There will always be consequences to the

    decisions you make

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    If Chris were to think carefully about

    the consequences of his actions

    What might they be?

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    Thinking about consequences

    requires analysis of:

    Who is involved?

    What could happen? And then weighting the probabilities

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    Stakeholder Analysis

    The stake holder analysis is a practical,

    realistic and powerful tool for thinking

    through personal and professional

    challenges It forces you to hold multiple perspectives; to

    think deeply and carefully about the broader

    social, political and economic contexts underwhich the situation you are facing might rest

    Requires systematic critical thought (and data!)

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    How to apply it?

    Stake holder analysis:

    Who are all the stakeholders holders

    involved in the decision you are about to

    make?

    What are the consequences of your

    proposed actions for each

    Short term and long term, positive and

    negative

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    World Class Bull (B)What happened to

    Christopher Fort Knox?

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    In organizations, legal,

    financial, competitiveanalyses are common,

    clear and routineEthical decision get left up to

    individualsYou must be prepared

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    You are the leaders of the future

    Your societies will depend onyou to make decisions that

    benefit all stakeholders involvedTake this responsibility seriously

    To whom much is given, much

    is expected

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    John F. Kennedy, 1963

    A great society is one in which men and

    women of business think greatly about

    their functions, their responsibilities and

    the consequences of their actions.

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    Everyday you are going to bedoing things that impact the

    lives of millionsIt is your responsibility as leaders

    to think through them the best youcan

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    For TomorrowClass 5 and 6

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    What do people do bad things?

    They dont know it is bad when they are

    doing it

    It benefits them they are getting

    something from it

    They feel they have no option they are

    afraid not to do it

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    For Tomorrow:

    Scandal in the First Year MBA

    Why did the twins do what they did?

    What should the MBA class do?

    What could INCAE do to prevent such situations

    for happening in the future?

    A Brush with AIDS

    What is the situation facing the protagonist? What should she do?

    What could firms do to prevent such situations

    happening in future?

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    EthicsClass 5

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    To sum up so far:

    You all agree that you are ethical, yet

    you disagree about what being

    ethical is

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    World Class Bull

    As one short case illuminated, often:

    There is no clear answer to what is right

    We all differ in our opinions as to when and why a

    decision/behavior is wrong You might not even be aware you faced a

    moral challenge until it is far too late

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    Lesson Learned?

    Going forward in your leadership careers, you

    can not blindly rely on your ethical

    feelings/instincts/principles and/or vague

    platitudes real life is too complicated You need to develop your ethical sensibility

    You desire/ ability to sense the ethical dimensions to the

    situations you face and the decisions/actions you take

    You need tools and strategies to help you thinkcritically about the ethical situations you face

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    Stakeholder Analysis

    To the best of your ability, list all parties

    who will be impacted by your decision

    What are the consequences (negative and

    postive, short and long term) of your

    actions/decision on these

    parties/stakeholders

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    Maintaining Objectivitytests

    Rule of Thumb Tests to avoid

    decisions you may later regret

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    Some good ones

    Visibility/Transparency/Publicity

    Generality

    Legacy/Obituary Trusted Friend

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    Youre WrongThere ARE right answersIt DOES all come down to principles/values

    There are fundamental moral rights/wrongs

    You should be teaching them

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    Are there some primarymoral beliefs we ALL

    can agree upon?

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    Which is worse? To stick a pin in your hand

    To stick a pin in the hand of a child you dont know?

    Accept a wide screen TV from a friend who received it free of charge because ofa computer error

    Accept a wide screen TV from a friend who received it from a thief who hadstolen it from someone else

    Say something bad about your country on a talk show in your country Say something bad about your country on a talk show in a foreign country

    Slap a friend in the face, with his permission, as part of a comedy skit

    Slap your priest in the face, with his permission, as part of a comedy skit

    Watch some people drunk acting like idiots weaving and falling down

    Watch some people drunk acting like idiots vomiting and peeing on the floor

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    Which is worse? To stick a pin in your hand

    To stick a pin in the hand of a child you dont know?

    Accept a wide screen TV from a friend who received it free of charge because ofa computer error

    Accept a wide screen TV from a friend who received it from a their who hadstolen it from someone else

    Say something bad about your nation on a talk show in your nation Say something bad about your nation on a talk show in a foreign nation

    Slap a friend in the face, with his permission as part of a comedy skit

    Slap your priest in the face, with his permission as part of a comedy skit

    Watch some people drunk acting like idiots weaving and falling down

    Watch some people drunk acting like idiots vomiting and peeing on thefloor

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    Cross Cultural Moral Concerns:The Primary Colors or Periodic

    Table of the Moral Sense

    The Big Five

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    The five spheres of morality

    are not only ubiquitous,they appear to have deep

    evolutionary rootsImplemented in the brain as a

    suite of moral emotions

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    Cross Cultural Moral Concerns:

    The Periodic Table of the Moral Sense

    Harm That it is bad to harm others (And good to help others)

    Fairness that one should reciprocate favors, reward benefactors and

    punish cheaters Community/Group loyalty

    That we value loyalty to the group, sharing solidarity among itsmembers and conformity to group norms

    Authority That it is right to defer to and respect legitimate authorities

    Purity That we admire/exalt purity, cleanliness and sanctity, while

    loathing defilement, contamination and carnality

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    So if we all share these moralconcerns why is behaving

    ethically so complicated?

    Because many dilemmas you face

    are ones in which these primary

    moral senses conflict with one

    another

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    Right Versus Right

    Challenges

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    Lessons Learned, Revisited?

    Going forward in your leadership careers, you

    can not blindly rely on your ethical

    feelings/instincts/principles and/or vague

    platitudes real life is too complicated You need to develop your ethical sensibility

    You ability to sense the ethical dimensions to the situations

    you face and the decisions/actions you take

    You need tools and strategies to help you think

    critically about the ethical situations you face

    You need support and guidance from the institutions

    you work for

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    Objective oftodays class?

    To complicate things even further

    Lets say you learned something. You agree.

    The real world of ethics is more complicated

    that you thought. You are prepared to try and

    develop your moral sensibility, think critically

    about the moral challenges you are going toface and make decisions that will balance

    profit with values.

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    What is going to stand

    in your way?

    YOU

    Please Answer Following 2

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    Please Answer Following 2

    QuestionsWhat achievement in your life are you

    most proud of?

    Why did you decide to come to INCAE?

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    What are you most proud of?

    First girl with college education in my family

    Making xxx my hobbyeven though I dont know

    anything about it Overcome a difficult past to be a better person

    Getting a job without help

    Getting a big promotion at job

    Being top student at my university

    Graduating with honors

    Getting into INCAE

    Getting divorced from my husband

    Graduating from college and working outside my

    country

    Becoming a father

    Getting promoted at work

    Getting into INCAE

    Becoming financially independent

    Being first woman boos

    To be able to buy the first xxxx all my myself andalso the xxx of my dreams

    Getting over fear of speaking in public

    First person in family to get college degree

    First person in class

    Getting a great job

    Why did you come to INCAE?

    Change in career path

    To grow professionally

    To better myself To grow as an individual

    Became INCAE is recognized by a lot of people and

    it will help me in my future to go there

    To get skills to have a better life style

    To learn to be an entrepreneur

    To get a good education and have LA point of view

    I want to get a MA degree before I am 24

    To make lives of my family better to repay them forall the effort they have made for me

    Ill make more money

    To move fast in my career

    To build a strong network for myself

    To make a lot of money so I can be a factor of

    change

    To improve my skills and make more money

    To keep training myself to be a better leader

    Will lend prestige to my career

    For status and making money

    To be able to move professionally and make more

    money

    Get more money

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    What are you most proud of?

    1. First girl with college education in my family

    2. Making xxx my hobbyeven though I dont know

    anything about it3. Overcome a difficult past to be a better person

    4. Getting a job without help

    5. Getting a big promotion at job

    6. Being top student at my university

    7. Graduating with honors

    8. Getting into INCAE

    9. Getting divorced from my husband

    10. Graduating from college and working outside my

    country

    11. Becoming a father

    12. Getting promoted at work

    13. Getting into INCAE

    14. Becoming financially independent

    15. Being first woman boos

    16. To be able to buy the first xxxx all my myself andalso the xxx of my dreams

    17. Getting over fear of speaking in public

    18. First person in family to get college degree

    19. First person in class

    20. Getting a great job

    Why did you come to INCAE?

    1. Change in career path

    2. To grow professionally

    3. To better myself4. To grow as an individual

    5. Became INCAE is recognized by a lot of people and

    it will help me in my future to go there

    6. To get skills to have a better life style

    7. To learn to be an entrepreneur

    8. To get a good education and have LA point of view

    9. I want to get a MA degree before I am 24

    10. To make lives of my family better to repay them forall the effort they have made for me

    11. Ill make more money

    12. To move fast in my career

    13. To build a strong network for myself

    14. To make a lot of money so I can be a factor of

    change

    15. To improve my skills and make more money

    16. To keep training myself to be a better leader

    17. Will lend prestige to my career

    18. For status and making money

    19. To be able to move professionally and make more

    money

    20. Get more money

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    What lessons to belearned from these

    data?Why are these lessons relevant

    to this ethics class?

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    You are BIASED

    A cognitive bias is a pattern of deviation in judgment that occurs inparticular situations, which may sometimes lead to perceptual

    distortion, inaccurate judgment, illogical interpretation, or what is

    broadly called irrationality.[1][2][3] Implicit in the concept of a "pattern

    of deviation" is a standard of comparison with what is normatively

    expected; this may be the judgment of people outside thoseparticular situations, or may be a set of independently verifiable

    facts. A continually evolving list of cognitive biases has been

    identified over the last six decades of research on human judgment

    and decision-making in cognitive science, social psychology, and

    behavioral economics.

    http://en.wikipedia.org/wiki/Biashttp://en.wikipedia.org/wiki/Irrationalityhttp://en.wikipedia.org/wiki/Facthttp://en.wikipedia.org/wiki/List_of_biases_in_judgement_and_decision_makinghttp://en.wikipedia.org/wiki/Cognitive_sciencehttp://en.wikipedia.org/wiki/Social_psychologyhttp://en.wikipedia.org/wiki/Behavioral_economicshttp://en.wikipedia.org/wiki/Behavioral_economicshttp://en.wikipedia.org/wiki/Social_psychologyhttp://en.wikipedia.org/wiki/Cognitive_sciencehttp://en.wikipedia.org/wiki/List_of_biases_in_judgement_and_decision_makinghttp://en.wikipedia.org/wiki/Facthttp://en.wikipedia.org/wiki/Irrationalityhttp://en.wikipedia.org/wiki/Bias
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    How (Un)Ethical are you?

    Illusion of objectivity

    Implicit prejudice bias that emerges fromunconscious beliefs men are better leaders

    In-group favoritism biases that favors yourgroup special attention to those that you know

    Bias that favors you

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    Such biases are:

    Widely prevalent

    Robust even when you try and control

    them

    Contrary to conscious intention

    Costly/dangerous

    Amplified by the external pressures/normsthat you will face in the real world

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    You expect to see a

    beautiful white vase

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    You expect to see two

    blue faces staring at

    each other

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    You expect to see a

    beautiful young womanShe is looking over her shoulder

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    You expect to see an

    ugly old hagWith a big nose

    And thin lipsAnd a long pointy chin

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    You want to buy arectangular table for

    your newrectangular dining room

    Which one will you buy?

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    You are really good at

    paying close attention to

    peoples behaviorsIn the video that follows, how

    many times did the players in

    WHITE pass the basketball

    (most count incorrectly)

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    http://www.youtube.com/watch?v=IGQmdoK_ZfY

    Thembusinessillusion

    http://www.youtube.com/watch?v=IGQmdoK_ZfYhttp://www.youtube.com/watch?v=IGQmdoK_ZfYhttp://www.youtube.com/watch?v=IGQmdoK_ZfY
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    Take away?

    We all have biases that can blind us from

    seeing the real world (and ourselves)

    correctly

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    All of you smart, competitive, driven

    want to succeed

    System encourages it, your families

    encourage it, INCAE encourages it, thecompanies you will work for do as well

    Your own unconscious biases encourage it!

    To accomplish your goals, what might you be

    capable of?

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    Scandal in the MBA

    Accused Parties

    What did the Jones twins do?

    Why did they they do it?

    What kind of rationalizations did they

    make to themselves while they were

    doing it?

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    Lessons learned?

    S

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    Scandal in the MBA

    Enablers

    Why did witnesses choose to report it

    anonymously?

    What should the class do?

    What could INCAE (and other

    organizations) do to prevent such things

    from happening in future?

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    Lessons learned?

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    You want desperately to get ahead

    Is there a way to turn being

    ethical into a competitive

    advantage?

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    A Brush With AIDS (A)Courage as a Skill

    What is situation facing protagonist?

    Whos fault is this situation? Should she take the product off the market

    and re-tool?

    Pros and Cons

    Is there a way for her to balance economic

    pressures/realities with ethical concerns and

    responsibilities?

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    What is a Sharps

    container?

    What does the market for a

    Sharps container look like at the

    time of the case?

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    Who is she?

    Why does she work at Halsey?

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    What is Halseys

    mission?

    How are employees evaluated?

    What is emphasized?

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    At start of case, how is shedoing with her sales targets

    for the year?

    A B h ith Aid (A)

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    A Brush with Aids (A)

    What is a Sharps Container? What does the market for Sharps containers look like at the time of the

    case? After 1987 incident CDC and OSHA required that sharps containers be placed in

    every hospital room

    Market opportunity for 109 million containers, up 810%

    Halsey had 35% of market

    Customers willing to pay any price profit margin 45% Lots of competition

    Who is she?

    What is the company mission? About customers (quality and commitment)

    How are employees evaluated

    Short term performance measures (they are committed to making profit plan) At start of case, how is she doing with her 1989 sales target?

    Yearly bonus of 10,000 increases 1% for every 1% she surpasses her salestarget

    She is about to surpass target by 8.2 million

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    What is the problem she

    is confronted with?

    What is the problem she is

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    p

    confronted with?

    Customers complaining sporadically aboutproduct failure

    Plastic is shattering in cold temps and

    needles could penetrate Plastic is not thick enough

    How could the problem be solved?

    H ld bl b l d?

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    How could problem be solved?

    Increase thickness of plastic

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    If you were her, at that

    moment in time when the

    case ends, would you recallthe product and have it

    retooled?

    Reasons to do nothing?

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    Reasons to do nothing?

    Containers fail in only 1% of cases At what point does a product have to be good enough?

    Even if it fails, what are odds of person getting AIDs?

    Product meets OSHA and CDC requirements

    No other companies (competitors) are doing anything

    Huge profit losses for company Four months of inventory that could not be sold

    (7,200,000 dollar right off)

    Need to expand mold 16mold, each 25K to retool, 128K profit hit

    Increase in raw materials

    Huge profit losses for her

    Profit losses for her boss Bonus is 25K to meet target (will lose 75% if he does not)

    Reasons to do something?

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    Reasons to do something?

    Hearing Keep up good work is freakingher out

    She feels she is not showing commitment

    to customers or mission

    Possible serious health ramifications

    What is someone gets pricked and gets AIDs?

    Risk of hurting company reputation

    Hurting market share

    Who are stakeholders involved? What are possible

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    p

    consequences of her decision for each one?

    Her Phil

    Corporate executives/senior management

    Sales reps

    Hospital buyers

    Health care workers And their families

    Shareholders

    Health care products industry

    Society at large

    Media

    Competitors

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    What DID she do???

    What did she do?

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    What did she do?

    Decided product needed to be retooled Asked sales reps: 50% of 325 sales reps said

    product needed to be retooled

    Went to bosses did not appeal to mission or

    morality but by emphasizing economic picture Cost Benefit analysis

    Negative short term losses

    Positive could be first to introduce a high quality product toa cost insensitive market

    Reactions from bosses?

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    Reactions from bosses?

    Phil said wait 6 months She said no, carefully raised companys

    mission statement

    Vice president agreed with her Senior management recognized that company

    mission statement held no meaning for linemanagers who were compensated for

    conflicting goals/objectives The following year quality measures (although

    loose) became part of performance measures

    Take away?

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    Take-away?

    She managed to balance the conflictingforces (economic versus ethical) to arrive

    at a workable solution

    One that benefited her, the company, theshareholders and the customers

    Case illustrates:

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    Case illustrates:

    Young managers approach to handling anethical conflict

    She managed to balance the conflicting

    forces (economic versus ethical) to arrive at aworkable solution

    It is through the process of addressing

    such conflict and tension that greatleadership emerges and organizational

    values are shaped over time

    Review

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    Review

    The point of this ethics class is not to createvalues or change values it is to teach you tothink A great society is one in which men and women of

    business think greatly about their functions,

    responsibilities and the consequences of theiractions

    To help develop and enhance your: Ethical sensibility

    Moral reasoning skills Desire and will to act ethically in the face of moral

    conflicts