8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

1/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:

DX\TLAM LD AGYDVXAMG^TFCAHA\JVAJ GD\J

: \VAKDX\VD6>::

Kjqm ld 6>::

Fm`m| L'H

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

2/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

6

\JFCJ LD HMG\DGALM

:' ^VDXDG\JHAG '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 86' KD\MLMCM@J '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

3/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

8

:' VDXDG\JHAG

Cj Jxmhajhag Gjhamgjc ld Kdlamx ld Hmktgahjhag JXMKDLAMX+ dx| hmgxhadg|d ld

cj gdhdxaljl drax|dg|d dg|vd |mlmx cmx jh|mvdx ldc xdh|mv ld hmg|jv hmg agimvkjhag`ac# m~mv|tgj q ydvj# hmkm bdvvjkadg|j itgljkdg|jc ~jvj cj |mkj ld ldhaxamgdx#xmfvd|mlm dg dx|mx |adk~mx lmgld cj |dhgmcm`j q cjx hmktgahjhamgdx dymcthamgjg jtgj kjqmv ydcmhaljl'

Dx jx hmkm JXMKDLAMX dx| dgimhjglm |mlmx cmx dxitdvmx j `dgdvjv hjlj yd kjqmvyjcmv ~jvj xtx jiacajlmx q ~jvj dc xdh|mv dg `dgdvjc# ~mv kdlam ld dx|tlamx hmkm dc ldAGYDVXAG ^TFCAHA\JVAJ GD\J# dc htjc xd bj hmgx|a|talm dg tgj itdg|d ld hmgxtc|jmfca`jlj q tg ~tg|m ld vdidvdghaj'

Dg dx|j m~mv|tgaljl xd ~vdxdg|j dc DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J ldc

: |vakdx|vd ldc jm 6>:: ~jvj cmx xdh|mvdx ld Vdyax|jx# Vjlam q \dcdyaxag# hmg xtxvdx~dh|aymx jgcaxax kdgxtjcdx# jgtjcdx d bax|vahmx# dg |vkagmx ld ~dxmx hmgx|jg|dx qhmvvadg|dx'

Dx|j agydx|a`jhag xd vdjca hmg cj agimvkjhag ~vmydgadg|d ld itdg|dx ~vakjvajx fjomtg jhtdvlm ld hmgialdghajcaljl ~jh|jlm hmg cjx dk~vdxjx ~jv|aha~jg|dx# dg|vd jiacajlmxq gm jiacajlmx'

\TCAM JG@DC JVFDCD_^vdxaldg|d Dodht|aym

JXMKDLAMX

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

4/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:: q xd vdjcajvmghmk~jvjhamgdx q jgcaxax hmg lj|mx ldc jm agkdlaj|jkdg|d jg|dvamv q haivjx bax|vahjxhmg cjx ztd htdg|j JXMKDLAMX'

TGAYDVXM LD DX\TLAM?Dk~vdxjx ld Vdyax|jx "gm aghctqd vdyax|jx ztd havhtcjg hmg ~dvalahmx!# Vjlam

hmkdvhajc q \dcdyaxag "aghctqd dk~vdxjx ld htfvakadg|m cmhjc# vd`amgjc q gjhamgjc!#jiacajljx q gm jiacajljx j JXMKDLAMX' \m|jc? 44 dk~vdxjx'

^VMQDHHAMGDX? Vdyax|jx? ~jvj dc jgcaxax ldc : |vakdx|vd# xd ~vmqdh| dc >''6$Cm jg|dvamv ldfalm j ztd jc`tgjx dk~vdxjx gm vd~mv|jvmg cj agimvkjhag ld |mlmx cmxkdxdx ldc jm# ~mv cm |jg|m xd ~vmqdh| xd`g hmk~mv|jkadg|m ldc xdh|mv'

VDHMCDHHAG LD LJ\MX?Xd dgya j cjx dk~vdxjx tg imvktcjvam ~jvj laca`dghajv hmg cmx lj|mx hmvvdx~mgladg|dx

j cj ijh|tvjhag ~mv hmghd~|m ld ~jt|j ~tfcaha|jvaj# ld hjvh|dv kdgxtjc# xag ldhakjcdxga j~vmrakjhamgdx# dgdvjljx lavdh|jkdg|d ~mv hmg|jfacaljl'

BDVVJKADG\JX ^JVJ JGCAXAX LD LJ\MX?Hmg dc iag ld vdjcajv cmx hchtcmx dg ~dxmx hmgx|jg|dx# xd t|aca cj |jfcj ld glahdx ldDk~jckd ldc A^H ldc Ld~jv|jkdg|m Jlkagax|vj|aym Gjhamgjc ld Dx|jlx|ahjx LJGD+lahadkfvd 6>>2 ; :>>'

HMGIALDGHAJCALJL LD CJ AGIMVKJHAG?Cj agimvkjhag vdka|alj ~mv cjx dk~vdxjx ~jvj cj dcjfmvjhag ld dx|d dx|tlam# itddg|vd`jlj j JXMKDLAMX fjom tg jhtdvlm ld hmgialdghajcaljl q vdxdvyj dx|jlx|ahj#

~mv cm |jg|m# cmx lj|mx ~vdxdg|jlmx j cm cjv`m ldc ~vdxdg|d lmhtkdg|m xmg hmgxmcaljlmx~mv xdh|mv'

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

5/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

4

^VM^ADLJL?Cj dcjfmvjhag ld dx|d dx|tlam dx|tym j hjv`m ld JXMKDLAMX' ^jvj agimvkjhagvdcjhamgjlj hmg dc |dkj# ijymv hmktgahjvxd j cmx hmvvdmx dcdh|vgahmxjxmkdlamxNjxmkdlamx'hmk q hkdoajNjxmkdlamx'hmk# m jc |dcimgm ":! 9:::8>> hmgHjvmcagj Kdoj Vmfcdlm'

DX\D DX\TLAM DX LD ^VM^ADLJL

DRHCTXAYJ LD JXMKDLAMX

mailto:asomedios@asomedios.commailto:cmejia@asomedios.commailto:cmejia@asomedios.commailto:asomedios@asomedios.com

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

6/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

9

8' \M\JC AGYDVXAG ^TFCAHA\JVAJ

Dc hvdhakadg|m vd`ax|vjlm ld agydvxag gd|j dg ~tfcahaljl ~jvj dc ~vakdv |vakdx|vd ldc

jm 6>:: dg cmx xdh|mvdx ld vjlam# vdyax|jx q |dcdyaxag# xt~dvj dg tg >'>>6$ jc kaxkm~dvamlm ldc jm 6>:># hmg tgj ijh|tvjhag jlahamgjc ld ,9'986'9 "~dxmx hmvvadg|dx!'Xag dkfjv`m# xa xd dcakagj dc didh|m ld cj agicjhag q xd vdyaxj dc hmk~mv|jkadg|m dg|vkagmx hmgx|jg|dx ld lahadkfvd ld 6>>2# xd mfxdvyj tgj yjvajhag vdjc ldc +8':$#~tdx|m ztd ldojvmg ld ag`vdxjv jc xax|dkj ,2'202'0>>'>>>'>>>

, :>>'>>>'>>>'>>>

, :4>'>>>'>>>'>>>

, 6>>'>>>'>>>'>>>

, 64>'>>>'>>>'>>>

, 8>>'>>>'>>>'>>>

, 84>'>>>'>>>'>>>

: \VAK 6>:> : \VAK 6>:: : \VAK 6>:> : \VAK 6>::

^DXMX HMVVADG\DX ^DXMX HMGX\JG\DX

\Y GJC \Y C%V VJLAM VDYAX\JX \M\JC

>#>>6$+8#:$

Dg cj akj`dg ztd xd ~vdxdg|j j hmg|agtjhag# xd ktdx|vj `viahjkdg|d hkm itd dchmk~mv|jkadg|m ld cj ijh|tvjhag ~mv hmghd~|m ld ~jt|j ~tfcaha|jvaj gd|j ~jvj cmxxdh|mvdx jgjcajlmx dg dx|d dx|tlam' Hmkm xd ~mlv hmgiavkjv kx jldcjg|d dg dcjgcaxax ld hjlj kdlam# dc kdx ld dgdvm# ~mv xt hahcm gj|tvjc mx|dg|j tgj laxkagthagxa`gaiahj|ayj ivdg|d jc kdx ld lahadkfvd# dg dx|d jm# cj hjlj itd ldc 46$ ~jvj dchmgxmcaljlm' Xa|tjhag hmg|vjvaj dr~dvakdg|jg cmx kdxdx ld idfvdvm q kjvm# cmx htjcdxvdjhhamgjg ~mxa|ayjkdg|d ivdg|d jc aghvdkdg|m ld cj ldkjglj hmg dc 41$ q 68$vdx~dh|ayjkdg|d'

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

7/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

0

, >

, 64'>>>

, 4>'>>>

, 04'>>>

, :>>'>>>

, :64'>>>

VDYAX\JX , 6'246 , 1 , 8'846 , '6

49#4$

84#:$

$

6>$

8>$

$

4>$

9>$

0>$

2>$

1>$

:>>$

dgd+:: idf+:: kjv+::

\DCDYAXAG GJHAMGJC VJLAM VDYAX\JX \DCDYAX AG CMHJC % VD@AMGJC

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

8/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

2

# j ,:6'141 kaccmgdx dg dc~dvamlm ld dx|tlam# dx ldhav ,641 kaccmgdx kdgmx'

Dg cj xa`tadg|d `viahj xd ktdx|vj dc yjcmv ld cj agydvxag gd|j ld hjlj kdx ldc|vakdx|vd# jx hmkm dc ~mvhdg|jod ld yjvajhag ld hjlj tgm ivdg|d jc kdxagkdlaj|jkdg|d jg|dvamv' Dx ak~mv|jg|d kdghamgjv ztd cj hjlj ldc 09'0$ ~vdxdg|jljdg|vd lahadkfvd ld 6>:> q dgdvm ld 6>::# vdx~mgld jc hahcm gj|tvjc ldc xdh|mv# dg dc~vakdv kdx ldc jm# ~mv cm `dgdvjc# dc ymctkdg ld ~jt|j laxkagtqd# ~mv dodk~cm# dgdgdvm ldc jm ~vdhdldg|d cj vdlthhag itd ldc 01$'

^mv xt cjlm# cmx kdxdx ld idfvdvm q kjvm dr~mgdg tg vd~tg|d hmg hvdhakadg|mx~mxa|aymx ld 96$ q 80$ vdx~dh|ayjkdg|d' Xag dkfjv`m# dx|mx ~mvhdg|jodx vdxtc|jgkdgmvdx j cmx vd`ax|vjlmx dg dc jm 6>:># ldc 2>$ q 26$'

, 6'246

, 9'892, >>

, 6'>>>

, 8'>>>

, >>

, 9'>>>

, 0'>>>

, 2'>>>

DGD IDF KJV +:>>#>$

+04#>$

+4>#>$

+64#>$

>#>$

64#>$

4>#>$

04#>$

:>>#>$

\M\JC $ Yjvajhag kdgxtjc

Kaccmgdx ld ^dxmx Hmvvadg|dx

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

9/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

1

Hmkm xd jlyadv|d j hmg|agtjhag dg cj akj`dg ztd ~cjg|dj `viahjkdg|d cmx kmg|mxijh|tvjlmx ~jvj dc ~vakdv |vakdx|vd ld cmx jmx 6>>1# 6>:> q 6>::# dc kdx ld dgdvmldc jm dg htvxm xt~dvj cj agydvxag ld cmx lmx jmx jg|dvamvdx# dc kdx ld idfvdvmxmfvd~jxj xmcm dc jm 6>:> q kjvm xd tfahj ~mv ldfjom ld 6>:> q 6>>1'

, >

, 6'>>>

, >>

, 2'>>>

DGD IDF KJV

6>>1 6>:> 6>::

Kaccmgdx ld ^dxmx Hmvvadg|dx

Dg htjg|m j cj hmk~jvjhag dg |vkagmx ~mvhdg|tjcdx ld hjlj kdx ldc |vakdx|vd mfod|mld dx|d dx|tlam ydvxtx dc kaxkm ldc jm 6>:># xd mf|adgd ztd |jg|m dgdvm hmkm

idfvdvm dx|g ~mv dghakj ldc jm ~jxjlm# kadg|vjx ztd kjvm xd tfahj ~mv ldfjom# dgtg :>$

+:4#>>$

+:>#>>$

+4#>>$

>#>>$

4#>>$

:>#>>$

:4#>>$

6>#>>$

64#>>$

8>#>>$

DGD IDF KJV

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

10/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:>

:: hmg tgj agydvxag ~tfcaha|jvajgd|j dg dc ~vakdv |vakdx|vd ld ,24'>49 kaccmgdx# tg 6'8$ kdgmx ztd dc kaxkm ~dvamlmldc jm jg|dvamv# dg dc ztd xd ijh|tv ,20'>80 kaccmgdx hmg tgj laidvdghaj ld ,:'12:kaccmgdx' Jc vdjcajv dc jgcaxax ld cmx jg|dvamvdx yjcmvdx dg |vkagmx hmgx|jg|dx# dxldhav# dcakagjglm dc didh|m ld cj agicjhag "A^H!# xd mf|adgd tg hmk~mv|jkadg|m vdjc ldc+4'8$# |vjlthalm dg ,:>#yjvajhag ktq hdvhjgj j cj vd`ax|vjlj dg dgdvm ldc jm jg|dvamv "+>>

, :4'>>>

, 6>'>>>

, 64'>>>

, 8>'>>>

, 84'>>>

DGD IDF KJV +:>>#>$

+04#>$

+4>#>$

+64#>$

>#>$

64#>$

4>#>$

04#>$

:>>#>$

\M\JC $ Yjvajhag Kdgxtjc

Kaccmgdx ld ^dxmx Hmvvadg|dx

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

11/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

::

Dg cj xa`tadg|d `viahj xd mfxdvyjg cmx kmg|mx hmvvdx~mgladg|dx j dgdvm# idfvdvm qkjvm ~jvj cmx jmx 6>>1# 6>:> q 6>::# hmg dc mfod|m ld yaxtjcajv cj xa|tjhag ldc~vakdv |vakdx|vd ldc jm dg htvxm' Yjcd cj ~dgj ldx|jhjv ztd dc kdx ld dgdvm ld 6>::xt~dv cmx lmx jmx jg|dvamvdx# kadg|vjx ztd idfvdvm# jtgztd dx|tym hdvhj# gm cm`vmjchjgjv dc kaxkm kdx ldc jm 6>:>' Iagjckdg|d kjvm ld 6>:: xd jcdoj kx ldckaxkm kdx ldc jm ~jxjlm'

, :4'>>>

, 6>'>>>

, 64'>>>

, 8>'>>>

, 84'>>>

, '>>>

DGD IDF KJV

6>>1 6>:> 6>::

Kaccmgdx ld ^dxmx Hmvvadg|dx

Cm jg|dvamv xd ~tdld hmgiavkjv dg cj xa`tadg|d `viahj# ztd vd~vdxdg|j cmx ~mvhdg|jodx

ld yjvajhag ld hjlj kdx ldc 6>:: ydvxtx dc kaxkm ldc jm 6>:>'

+9#>$

+8#8$

4#6$

+9#>>$

+>$

+6#>>$

>#>>$

6#>>$

>$

9#>>$

DGD IDF KJV

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

12/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:6

'2>0 kaccmgdx kadg|vjx ztd dc kaxkmcj~xm ldc jm ~jxjlm jchjgm cmx ,:6':>:# dx ldhav# ldo ld dg|vjv jc xdh|mv tgjagydvxag ld ,:'61< kaccmgdx' Hmg dc ~vm~xa|m ld dx|jfcdhdv dc hmk~mv|jkadg|m vdjcld dx|d xdh|mv# xd ccdyjvmg cjx haivjx j ~dxmx hmgx|jg|dx ld lahadkfvd ld 6>>2# cm htjc`dgdv hmkm vdxtc|jlm dg dc ~vakdv |vakdx|vd ldc ~vdxdg|d jm tgj laxkagthag ldc:8'4$# |vjlthalmx dg ,:'402 kaccmgdx kdgmx'

Cjx htjg|jx ijh|tvjljx dg hjlj tgm ld cmx kdxdx# jx hmkm dc ~mvhdg|jod ld yjvajhagld hjlj tgm ivdg|d jc kdx jg|dvamv# xd ~vdxdg|jg `viahjkdg|d j hmg|agtjhag# lmgldxd mfxdvyj ztd dg dgdvm xd lj tgj ldx~cmkd ldc 0:$# kadg|vjx ztd idfvdvm q kjvmxd yjg vdht~dvjglm hmg hvdhakadg|mx ldc 61$ q >>

, 6'>>>

, 8'>>>

, >>

, 9'>>>

DGD IDF KJV

\M\JC $ Yjvajhag Kdgxtjc

Kaccmgdx ld ^dxmx Hmvvadg|dx

8/6/2019 ESTUDIO INVERSIN PUBLICITARIA NETA 1 TRIM 2011

13/21

DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:8

J hmg|agtjhag xd ktdx|vj `viahjkdg|d cjx ijh|tvjhamgdx ld hjlj tgm ld cmx kdxdxldc |vakdx|vd ld 6>::# hmg dc kaxkm ~dvamlm ld cmx jmx 6>:> q 6>>1' Xd ~tdldhmghctav ztd# jtgztd cmx |vdx kdxdx ldc 6>:: gm jchjgjvmg j xt~dvjv dc jm 6>:># dckdx ld idfvdvm itd dc kx hv|ahm qj ztd xd tfah aghctxm ~mv ldfjom ld cj ijh|tvjhagld 6>>1'

, 6'>>>#>

, 8'>>>#>

, >>#>

, 9'>>>#>

DGD IDF KJV

6>>1 6>:> 6>::

Kaccmgdx ld ^dxmx Hmvvadg|dx

Cm jg|dvamv xd ldktdx|vj dg cj xa`tadg|d `viahj# lmgld xd vd`ax|vjg cmx ~mvhdg|jodx ldyjvajhag ld hjlj kdx ldc 6>:: ydvxtx dc kaxkm kdx ldc jm ~jxjlm'

+0#6$

+:1#4$

+4#$

+6>#>$

+:4#>$

+:>#>$

+4#>$

>#>$

DGD IDF KJV

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:2#xd mf|adgd tgj yjvajhag vdjc ldc +:'4$# dx ldhav# ,6'498 kaccmgdx kdgmx ztd xdagyav|advmg dg ~jt|j ~tfcaha|jvaj'

Dg cj akj`dg ztd xd ktdx|vj j hmg|agtjhag# xd ~cjxkj `viahjkdg|d cj ijh|tvjhagkdgxtjc# jx hmkm cj yjvajhag ~mvhdg|tjc ld hjlj kdx# hmk~jvjlm hmg dc kdxagkdlaj|jkdg|d jg|dvamv' Cj vdlthhag ldc $ vdx~dh|ayjkdg|d'

, 89'2:2

, 90'>>

, 6>'>>>, 8>'>>>

, '>>>

, 4>'>>>

, 9>'>>>

, 0>'>>>

, 2>'>>>

, 1>'>>>

DGD IDF KJV

\M\JC $ Yjvajhag kdgxtjc

Kaccmgdx ld ^dxmx Hmvvadg|dx

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:4

Xa xd ag|d`vjg dg tgj kaxkj `viahj cmx kmg|mx ijh|tvjlmx dg dc ~vakdv |vakdx|vd ~mv cj|dcdyaxag gjhamgjc dg cmx jmx 6>>1# 6>:> q 6>::# xd mf|adgd ztd# dgdvm ld 6>::jchjgj j xt~dvjv ~mv ktq ~mhm cmx lmx jmx jg|dvamvdx# idfvdvm qj kjvhj tgjlaidvdghaj xt~dvamv ivdg|d jc jm 6>:># q kjvm ~vdxdg|j tgj ijh|tvjhag agidvamv jc jm6>:> ~dvm xt~dvamv j cj ldc 6>>1'

, 8>'>>>

, '>>>

, 4>'>>>

, 9>'>>>

, 0>'>>>

, 2>'>>>

, 1>'>>>

DGD IDF KJV

6>>1 6>:> 6>::

Kaccmgdx ld ^dxmx Hmvvadg|dx

Cm jg|dvamv xd j~vdhaj dg cj xa`tadg|d `viahj# lmgld dgdvm dx|j ~mxa|aym# ktq hdvhjgmj hdvm# idfvdvm dx|j :4$ ~mv dghakj q kjvm xd tfahj dg dc htjlvjg|d gd`j|aym'

>#9$

:4#6$

+9#2$+:>#>$

+4#>$

>#>$

4#>$

:>#>$

:4#>$

6>#>$

DGD IDF KJV

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:9

'1

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:0

, 8>'>>>

, '>>>

, 4>'>>>

, 9>'>>>

, 0>'>>>

, 2>'>>>, 1>'>>>

, :>>'>>>

DGD IDF KJV

6>>1 6>:> 6>::

Kaccmgdx ld ^dxmx Hmvvadg|dx

Dx jx hmkm cm kdghamgjlm jg|dvamvkdg|d xd hmgiavkj dg cj xa`tadg|d `viahj# lmgld xd~vdxdg|jg cmx ~mvhdg|jodx ld hvdhakadg|m ld hjlj tgm ld cmx kdxdx ldc |vakdx|vdhmk~jvjlmx hmg dc kaxkm kdx ldc jm ~jxjlm'

>#>$

:6#1$

+9#2$

+:>#>>$

+4#>>$

>#>>$

4#>>$

:>#>>$

:4#>>$

DGD IDF KJV

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:2

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

:1

JM 6>:> \Y' VD@' Q CMHJC \Y' GJHAMGJC \M\JC \Y VJLAM VDYAX\JX \M\JC

Dgd , 6'2:6'1'2::'046 , 81'::'90: , 96'082: , 20'668'680'080 , 16'882 , 89'4:8'40>'99< , 0'81:'846'480 , :89'64:':26'681

\M\JC , :6':>:' , :19'92< , 20'>80''184 , :8'920'206'14> , 614'662'01>'491

JM 6>:: \Y' VD@' Q CMHJC \Y' GJHAMGJC \M\JC \Y VJLAM VDYAX\JX \M\JC

Dgd , 6'9>2'281'98< , 89'2:2'>>4'292 , 81'6 , 66'209'424':90

\M\JC , :>'2>0'>21'212 , :24'460'628'49'802'>:: , :8'2 , 0':6>'>00'42: , :8:'64>'489'020

\M\JC , ::'919'99>'2>'8'298'814 , 69'>98':16'6 , 86

Kjv , '809'249'

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DX\TLAM LD AGYDVXAG ^TFCAHA\JVAJ GD\J

VDYAX\JX VJLAM + \DCDYAXAG

: \VAKDX\VD + JM 6>::

JXMKDLAMXJXMHAJHAMG GJHAMGJC LD KDLAMX LD HMKTGAHJHAG

Hjvvdvj :9 Gm' 18 J 89 Mi'4>< \dcimgm 40:+9:::8>> Ijr? 40:+96:9616D+kjac? jxmkdlamxNjxmkdlamx'hmk

Fm`m| L'H'# Hmcmkfaj

6>

CAX\JLM LD ^JV\AHA^JG\DX ^VAKDV \VAKDX\VDJM 6>::

:' JXMHAJHAG CJ YM_ LD KJVJ + : JK VJLAM6' JXMHAJHAG HJGJC CMHJC LD \DCDYAXAG LD KDLDCCG \DCDKDLDCCG8' HJGJC HJ^A\JC' ^VMLTHHAMGDX PACCYAG X'J'8:' ^VMLTYAXAG C\LJ86' ^TFCAHJHAMGDX XDKJGJ

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