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HELLO

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HELLO

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BEST MARKETING:CANNES 2009 WINNERS AND ANALYSIS

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CAN THE BEST MARKETING BE FOUND ON AN AD FESTIVAL?

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HOW ON EARTH DID I END UP IN THERE?

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A LOOK AT SOME WINNERS

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CHRISTIANO RONALDO PLAYING RUGBY

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1

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HOW ON EARTH DID I END UP IN THERE?

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LENTSIKAN KUVA TÄHÄN… LENTÄÄ VASEMMALLE ELI

LÄNTEEN.

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COKE LAWYERS 2006

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YOUNG LION 2000

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TELEPHONE:RRRRING!

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TELEPHONE:RRRRING!

SOMEBODY IMPORTANT:GOOD MORNING, WOULD YOU LIKE TO BE IN THE JURY THIS SUMMER?

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KUVA LENTOKONEESTA, JOKA VIE ALASPÄIN

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3 500 ENTRIES AND 64 HOURS OF JUDGINGLATER…

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WHOPPER SACRIFICE:

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WHOPPER SACRIFICE:A GRAND PRIX?

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WHOPPER SACRIFICE: NO GRAND PRIX

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FIAT ECO:DRIVE:

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FIAT ECO:DRIVE:A GRAND PRIX?

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FIAT ECO:DRIVE:YES, IT’S A GRAND PRIX

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DIESEL XXX:

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DIESEL XXX:A GRAND PRIX?

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DIESEL XXX:NO GRAND PRIX

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WHY SO SERIOUS:

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WHY SO SERIOUS:A GRAND PRIX?

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WHY SO SERIOUS:A VIRAL GRAND PRIX

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BEST JOB IN THE WORLD:A GRAND PRIX?

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BEST JOB IN THE WORLD:THE MOTHER OF ALL GRAND PRIXES

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CAN THE BEST MARKETING BE FOUND ON AN AD FESTIVAL?

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YES, BUT THE DEFINITION OF ADVERTISING IS CHANGING…

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…WHICH LEADS US TO A LITTLE AD FROM 358:

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When Finnish old folks see something that’s good for someone, they say

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When Finnish old folks see something that’s good for someone, they say “that’s good advertising”

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… even if it has nothing to do with what we understand as advertising.

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… even if it has nothing to do with what we understand as advertising. If you paint the boring grey factory,

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… even if it has nothing to do with what we understand as advertising. If you paint the boring grey factory, “that’s good advertising.”

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Or, if you're nice to people,

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Or, if you're nice to people, “that’s good advertising.”

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Or, if you're nice to people, “that’s good advertising.” We think old folks have a point.

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ANYTHING THAT HELPS PEOPLE LIKE A COMPANY IS AN AD.

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SO, THANK YOU FOR LISTENING AND WELCOME TO FINLAND,358.fi/madein358

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